Have you every asked the question: Who Should I Be Targeting on Facebook?
This is one of the Most Common questions we hear from print companies when it comes to Facebook.
And it’s actually a really good question!
Why Did We Put This List Together?
To be honest it’s our business to put together content & campaigns for printers like you which in many cases includes running Facebook ads to get you in front of new customers. BUT we know you’ll want to try this out.
And if you do try it using what we’ve shared here and it works (which we know it will), then we’re hoping to get a shout out from you online or at least some feedback on the results you achieved!
Who are the Targets?
We have the exact settings & targeting for you in a PDF for download but to give you a quick glimpse into what the interface and targeting will look like for you we’ve shared a snapshot below.
Download the Facebook Targeting PDF Below
If You Have Questions on This Call Us at 314-736-4434
Have you seen an increase in your organic (SEO) traffic or a jump in Paid Search (Google Ads) traffic?
Over the past 7 months we’ve seen an Enormous spike in searches for manufacturing and professional service terms.
More specifically, these searches have a buying focused intent. Really Good News for you!
In 2019 so far there has been a lot of leadership change across many B2B industries and new decision makers are replacing an older generation of buyers.
What we’ve found is that this has been the primary factor in all of this new demand online for B2B products & services.
Why is this such a good thing? (B2B Buyers searching for products more online)
This is proving to be a good thing for B2B companies who currently have a strong presence online, in the search engines, on social media, are running ads and are using email consistently.
But!!!
The companies who are not doing this shouldn’t feel any increase since they are not being found online.
It’s only been the last 2 months that many of these B2B companies have realized this and those that have are currently working at a feverish pace to build out their content and optimize their online presence to take advantage of this wave of opportunity that is positioned to continue it’s growth for a while.
You Need to Be Creating New Optimized Content for Your B2B Buyers!
It will be important to get in early as more and more companies (your competitors) get in and start to crowd the space.
The longer you wait the further behind you’ll fall and having to climb a mountain of competitors content is so much harder than getting in early and holding a top spot, getting the authority, traffic, leads and sales.
If You Have Questions on This Call Us at 314-736-4434
It’s true that most B2B companies aren’t doing any content marketing at all.
And of those that do, most are simply pushing out awareness focused messages that don’t convert.
We know it’s tough out there to make this a priority, but if you are currently running any content marketing or plan to do any in the near future then read on to learn how to make sure what you do gets results.
The Top B2B Content Marketing Ideas for 2019
Run LinkedIn Ads sponsoring your company page content
Run LinkedIn InMail Ads that email your top customer targets
Write blogs that are Q&A style
Create a price sheet and put it behind an info gate and promote it
We explain in more detail below.
Run LinkedIn Ads sponsoring your company page content
This is probably the best way to instantly get new leads in 2019.
The targeting LinkedIn provides is unmatched when it comes to B2B.
Now for this to work you’ll need to produce content that will get promoted.
We have content suggestions in our other two ideas on this list, but literally any relevant post about your company that includes a problem, solution and call to action that links back to your website is worthy of sponsoring that content.
The customers targeted will see your ad in their feed, click on the call to action button and convert on your website through a form or call to get more information and do business with you.
Run LinkedIn InMail Ads that email your top customer targets
Similar to sponsored content you can target your primary customer and get in front of them very easily using LinkedIn InMail ads.
The big difference here is the ad type and how it is presented.
With InMail ads you as an individual (or someone on your sales team) will send an email through the LinkedIn messaging system directly to those targeted customers.
So not only does your message get to the target on LinkedIn but it also goes directly to their email address which is usually connected to their phone.
This means you’re getting in front of the buyer immediately!
Again you’ll need to craft a message that is compelling to the buyer, speaks to a problem you solve and the solution you have for solving that problem paired with a Call to Action that either moves them to…
Message you back
Click through to your website where they can convert there
Or call you directly by listing your number in the message
This works really well and scales your sales team in a very efficient way.
Write blogs that are Q&A style
Without going into a deep dive on Keyword Research for B2B companies we’ll say that many of your customers are searching on Google asking questions they need answers to. So you’ll want to do keyword research to identify How they ask those questions and what terms they use when asking.
Once you have that craft a post that literally opens by asking that exact question and follow it up with your answer. Preferably the answer is something that you offer as a product or service.
Many B2B marketers make the mistake of sharing a lot of 3rd party content or ideas that really are good ideas, but have not compatibility with your business and would never generate new sales.
So be sure to make it 1st party knowledge tied to what you do as a business.
Create a price sheet and put it behind an info gate and promote it
One of the most popular downloadable assets that we see work well for B2B companies is a price sheet. The reason this is so popular is because so many B2B businesses don’t share their pricing.
While we understand you may not want to share your pricing like most of these companies you can at least give estimates for these customers to take a look at.
To do this you’ll need to create a page (landing page) on your website with a form that when submitted will present them with the price sheet.
For example…
If you are a manufacturer and sell a variety of parts upload your price list each month so your prospective customers can see costs and viola you know have a list of leads to contact.
Or if you don’t want to share exact pricing create example statements of work or groupings of products showing the prices for that SOW or the price breaks for volume purchases of a specific product line. This is still valuable as it will give the prospect a better understanding of what they can expect when working with you.
Regardless of if you do one or all of those B2B content marketing ideas we can Guarantee you that they will produce new leads for your company.
If You Have Questions on This Call Us at 314-736-4434
