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Digital Content Marketing Blog

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Content Marketing

Going to into an interview can be a scary thing, especially if you are a little rusty and out of the game, so to speak. Being in Operations and in charge of hiring for Acumen Studio, I can say that I’ve heard and seen a lot of bad habits come out during an interview.  Whether these habits are done consciously or subconsciously, it’s important that you are aware of these habits so you can make sure not to do them in your next interview

 

The Top 5 Habits That will Break Your Interview

Below are the top 5 habits that you need to be aware of when going into an interview

  • Excessive Fidgeting
    • This can be anything from cracking your knuckles to tapping a pencil.  It can show insecurity and intense nervousness. If you are going for a job where you need to be client-facing or in touch with customers, this may show the interviewer that you are not capable.
  • Long Verbal Pauses
    • It’s ok to have small pauses in order to allow the interviewer to finish their sentences or questions.  But extremely long pauses can come across as you not listening or paying attention during your interview
  • Showing Up Late to your Interview
    • It’s easy to get stuck in traffic, get lost in a new area or even have car trouble when going to an interview. It’s important to know where you are going and how to get there. It may be a good idea to do a quick run through of your route the day before if possible so you know where to go, where to park and to verify how long it will take for you to get there. If you are going to be running late, it’s important to contact the interviewer immediately so you are not keeping them waiting and wondering where you are.
  • Oversharing
    • It’s important to share information about your past work experiences and work history.  But oversharing some information whether it’s personal or professional is tacky and can put you in tricky situations.
  • Unprofessionalism
    • Even if the company you are interviewing with is more laid back and relaxed, it’s always a good idea to over dress and be more professional than to not be professional. So make sure to dress appropriately and conduct yourself in a professional manner.  

 

So with that being said, make sure you are aware of how you present yourself, identify what your bad habits are and make sure you keep them in check when in an interview.

 

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    Print Company Marketing, Print Industry Marketing

    Have you thought to yourself any of these questions:

    • Why is online so complicated?
    • Where do I find the time fit in digital marketing?
    • Does digital marketing even work for the print industry?

    It’s likely you have or had a similar question.

    And you’re not alone!

     

    The biggest problem with digital marketing today (and the digital marketing industry) is that it has created itself into being overly complex.  There are so many options, the platforms are constantly changing and to figure all of this out you have to spend a lot of time reading to stay on top of it and trying things out to see what works.

    But it doesn’t have to be that way!

     

    The 3 Steps to Succeeding Online for the Print Industry

    To make digital marketing easy on yourself just do these 3 things.

    • Focus your effort
    • Keep it Simple
    • Commit

     

    I know those sound really generic and doesn’t have the tactical application you might be expecting, BUT I am going to share with you the tactics of doing those three things here.

     

    Focusing Your Effort & Keeping It Simple

    These two go hand in hand as we focus to keep things simple.

    Focus is most applicable to generating a return.

    Like most marketers will tell you, segment and target your message!

    But what most marketers want you to do is have 6 personas that have 3 different mindsets and now you have 18 customer types you have to create and message for.

    FORGET THAT!!!

     

    Same thing goes for the tactics of digital marketing.

    There are so many things that can be done for each discipline and it’s nearly impossible to stay on top of it all if you aren’t an agency where your business is to stay on top of it.

    Think about it… SEO, PPC / SEM, Social Media, Social Ads, Email & Marketing Automation, Conversions, Goals, CRO, etc.

    That’s a lot.

     

    But again only a fraction of what can be done is best suited for your needs, in your market for your target customers.

    So that’s what you want to do.

     

    Committing to the Marketing Plan

    So you know the audience you’re going to focus on and the tactics suited for you.

    The last step is to just DO IT!

     

    This is the 2nd most common place where companies in the print industry get hung up.

    They will seek some sort of perfection that doesn’t actually exist and never pull the trigger.

    That’s a lot of wasted time and money to then do nothing.

     

    It’s true that you’ll want to tweak things after they have run to make them work better, but if you commit and see results you’ll feel a lot better about going even harder and getting even BETTER Results.

    To move ahead is most important because doing nothing will get you nowhere!

     

    In conclusion our recommendation to you is…

    Pick a target customer (real estate brokerages, financial advisors, marketing agencies, etc.) and create a campaign that targets them on LinkedIn sends them to a landing page created for them and gives them a PDF created just for them. This will get more sales from your target audience.

     

    Optimize your title tags, meta descriptions and h1 tags to include the words people search for when looking for your services.  Add a contact / quote form to every product / service page on your site with a button for them to click to call if they prefer.

     

    And ACTUALLY DO IT (the committing part).

     

    Then you will get found more often by new and existing customers, generate more leads and close more business.

    Guaranteed!!!

     

    Call Us at 314-736-4434

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      B2B Content Marketing, B2B Digital Marketing, Digital Strategy

      The Project Shuffle – When One Client Takes Priority Over Another

      The project shuffle – gets tedious and exhausting, doesn’t it? However, it happens more often than not when you work in the constantly changing digital marketing landscape. This is where your project management skills are put to the test. It is where you learn the quirks of the client and how to move the processes along with each task to meet the deadlines.

       

      How Do You Prioritize with Project Management?

      Determining priorities with client projects means that you have to sit down and take a look at the bigger picture. It is not the simple shuffle of tasks that will make things run smoother, its the negotiation in your mind that tells you okay this makes sense and it will not interfere with the workflow. That it will benefit the team.

      • Read the client contracts
      • Learn your client’s quirks and what they pay the most attention to.
      • Sit down with Team Members to discuss tasks at hand.

       

      Agreeing On What Needs to Be Reprioritized

      Project management with multiple clients is not just about you and the client. The bigger picture is to make sure that projects are getting done correctly and efficiently without overloading team members with tasks for that project on top of other client projects. When it comes down to making these changes, an internal meeting with all team members involved is important. Sit down, write out what is happening on a whiteboard, and reach a consensus as to what can be put on hold and pushed back. More often than not reprioritizing can be difficult if one team member is responsible for major portions of work and already has a lot on their plate. Talk with them and discuss what can be done to alleviate the stress and make it possible to reprioritize projects.

       

      Talking it out with all team members involved is more important than just deciding on your own as the Project Manager.

       

      Call Us at 314-736-4434

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