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Digital Content Marketing Blog

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B2B Content Marketing

When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we’re excited to have Awesome people join the team!

Where are you from?

I grew up in Belleville, IL.

 

What are some things you enjoy doing (besides working)?

I love going to the Fox and the Muny. Musical theater is my jam. I also studied art in college so I love to draw and illustrate. I’ve written and/or illustrated a couple children’s books and have been working on greeting cards lately.

 

Favorite Movie Genre or Fave Movie?

It’s not a real movie genre but it would have to be “fake science.” Regular sci-fi movies are great (Back to the Future and the like), but fake science is another genre that my best friend and I invented to cover the romantic movies that feature some insane scientific anomaly that drives the plot. “Age of Adaline” and “The Space Between Us” are perfect examples of the excellent genre of fake science.

 

Favorite Type of Music and/or Band You’re Feeling Right Now?

Again, I’m a musical theater nerd so any showtune is fair game for me. “Come From Away” and “Be More Chill” are currently my favorites.

 

Place you’d like to visit but haven’t yet?

Almost too many to name, but I’d love to go to Greece, Australia, and Spain. Oh and the Harry Potter Studios Tour in London.

 

Drink of Choice?

Frozen strawberry margarita (mango is also acceptable) with salt, a lime, and an umbrella because I’m classy

 

 

Welcome to the Team Jacqueline!

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B2B Content Marketing, B2B Digital Marketing, Email Marketing, Print Company Marketing, Print Industry Marketing

In 2020 Businesses are being mandated to inform Employee and Patrons of social distancing, hand-washing and foot traffic direction.

Whether you agree, disagree, like it or not, the measures still exist so you as a printer can take advantage of this by ensuring you get this message out to your customers and increase your own sales by helping them comply with the regulations set across the US as businesses start to re-open.

We’ve written an email that you can use to send out to your customers to inform them that you are creating COVID-19 related signage to help them be compliant and keep their business running during these times.

This email is Free to you!

 

Simply fill out the form below, submit and you’ll access the email, a free image to use in the email and directions on how to set it up!

    Your Name (required)

    Your Email (required)

    Your Phone Number

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    Digital Marketing

    Private Equity Firms are experiencing a similar saturation issue that marketing saw happen just a handful of years ago.

    It’s gotten to the point that it feels like everyone is starting their own firm.

    This means that firms are fighting for the same pool of investment with new firms claiming similar approaches and opportunities.

     

    So again going back to that Marketing example, Private Equity Firms are now having to differentiate in two ways.

    1. They need to be doing new investor lead generation
    2. They need to have a specific focus or specialty. Something that will make you different from other firms.

     

    We put New Investor Lead Generation at the top of that list because if you aren’t getting found by investors then Good Luck, but if you are doing that lead gen work then you’re already setting yourself apart by at least being an option.

     

    To Answer the Question about How Private Equity Firms Can Generate New Investor Leads

    There are actually 3 ways to really get this going and to make it effective.

    1. SEO for your firm
    2. Paid Search & Paid Social for your firm
    3. Email Marketing for your firm

     

    SEO is a complex beast for most, but to be honest there are easy ways to optimize your website so that it shows up often for the investment terms you need to be showing up for.  Does your firm invest in Commercial Real Estate deals? Then you need to be getting found for terms specific to those investment opportunity types.

     

    Paid Search is similar to SEO in that you can pay to be found when investors search for those terms. Simple and straightforward.

    Paid Social is different and Very Powerful! Using this you’ll be able to target investors directly and get those who are in the market to invest to engage with you in learning more about your offerings and investment opportunities.

     

    Email Marketing again sounds so easy, but not everyone is doing it. At a minimum you need to be sending a message out to your current investors and prospective investors once a month to stay in front of them with updates and opportunities. But even better is to set up marketing automation to nurture new investment passively to warm up to closing on funding with investors.

     

    For More Information on Digital Marketing for Private Equity Firms check out this page: https://acumenstudio.com/private-equity-digital-marketing/

     

    Or if You Have Questions? Call Us at 866-357-7422

    Or Submit your information below

     

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