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Digital Content Marketing Blog

 / Digital Content Marketing Blog (Page 37)
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B2B Content Marketing, B2B Digital Marketing, B2B Marketing Automation, Print Company Marketing, Print Industry Marketing

Is your primary buyer a commercial print company?

If so read on.

 

It isn’t a question of whether or not they need your products and services. They do.

Maybe they need it now, maybe they’ll need it later, but the fact is they’ll still need it.

So the fact is you know you need to be in front of these printers when they are most receptive to seeing your message.

 

But How the heck do you do that?

It’s actually pretty simple…

  1. You have to run ads
  2. Know what they are searching and asking online
  3. Publish!!!

 

Run Ads to Target Print Companies

We know the initial thought of running ads can be tough if you haven’t been running them, have never run them or ran them unsuccessfully in the past.

But the fact is that running ads is critical to ensuring you get seen by the decision makers at these print companies.

 

Here are things that you NEED to do so that ads are successful for you

  • Run LinkedIn ads to get in front of decision makers at print companies by targeting the Print Industry paired with the job titles you want to connect with (CEO, COO, Ops, etc.)
  • Retarget the visitors of your landing pages (built for the LinkedIn ads), visitors to your website, and uploaded leads lists on Facebook and Google.
  • Run highly focused paid search ads targeting very specific keywords (we get it, this one is a little harder to do, but not for us)

 

Know What Printers are Searching for & Asking for Online

This will be the core of your content strategy and it works REALLY Well!

You’ve probably heard of keyword research, but this goes well beyond that.

Initial keyword research is great to get a macro idea of how and what people are searching for but once you pair that with social media research to identify the actual questions being asked about the products, services and solutions that you solve for then it all becomes very clear as to what you need to create.

 

Again, here are the things that you NEED to do so you can create content that converts

  • Do Keyword research using Google, MOZ, SEMRush or whatever tool you can
  • Expand the KW Research to social media and search industry publications, Quora, Reddit and other community sources to find the question being asked that YOU are the answer to
  • Turn those questions and answers into content that can be used across the web

 

Publish Your Content

Take that content you just developed and make sure it includes these elements.

  1. Blog Posts
  2. Updated Webpages
  3. Social Media Posts
  4. Campaigns
  5. Emails

 

By doing this it ensures you stay in front of your target buyer all the time, saying the things you KNOW they need to hear and when they are ready to buy you’ll be the first person they talk with.  Guaranteed!

 

If you want to talk game plan, contact us and we would be glad to tell you more and give tips on how you can dominate the market.

 

Call Us at 314-736-4434

Or Submit your information below

 

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    Analytics & Analysis, B2B Content Marketing, B2B Digital Marketing, Digital Marketing, Digital Marketing Audit, Digital Strategy, Paid Search, Search Engine Optimization

    You are working on reporting for a client and you open Google Ads to look at the conversions for the last 30 days, the cost per conversion, etc. You then go look at All Conversions by going to the tools section, measurement then conversion expecting to find the conversions you set up. But instead, you find these new Google Hosted local actions that are generating a higher number of conversions.

     

    If you’re like most digital marketers, you were in that situation and found these new conversions in your Google Ads account. Sure, the more conversions are great but if they aren’t an accurate representation of the work you are doing, you probably don’t want them being reported on.

     

    That’s the position we found ourselves in, however, we have not successfully found a way to remove these without contacting Google support OR even figured out how to get these conversions to show up for all of our accounts. So that leads me here, writing this blog on how I think these might show up in some accounts but not all and what they mean.

     

    Here is Google Ad’s explanation on what each of these conversions means https://support.google.com/google-ads/answer/9013908?hl=en

     

    Depending on the company, some of these conversions will be more helpful to you than others. For us with B2B, the only one of these local actions we would justify as “accurate” and “relevant” is website visits.

     

    After a lot of digging, I found that the accounts with these Google Hosted local actions (sometimes) only show up if their Google My Business is linked with their Google Ads as a local extension.

     

    The accounts showing these Google hosted conversions were linkedin Google My Business under linked accounts.

    Google My Business Linked Accounts Linking Accounts

    Be careful, because even if you think the accounts are synced, they may not be linked. After adding a local extension for an account, that business showed up in this section. BUT, still do not have the Google hosted conversions showing up in the Google Ads account. *eye roll*

     

    So here we are. Still reading forums and asking questions to try and figure out how these conversions show up in some accounts and not others and how or if they can be removed.

     

    These are the things that keep marketers up at night am I right?!

     

    Call Us at 314-736-4434

    Or Submit your information below

     

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      B2B Content Marketing, B2B Digital Marketing, B2B Marketing Automation

      Do you know your target customer?  I mean REALLY KNOW who that customer is?

      It’s very likely that you actually do, but the issue with ROI for most businesses when running ad campaigns online is that they don’t know how to target those customers online.

      85% of B2B Marketers say they know their target buyer, but only 60% are confident in knowing what or how to get in front of them online.

       

      Here we’re going to talk about the specifics of how to ensure your B2B Ad Campaigns are successful and a big part of that is your targeting.

       

      Let’s explore how to effectively target these customers and how to identify what content to create and use when running these ad campaigns.

       

      B2B Ad Campaign Targeting

      Ensuring you are getting in front of the right people.

      You’ll see higher ROI, eliminate wasted ad spend and have something that actually works!

       

      Listed below is our recommended approach for a B2B ads targeting model.

       

      LinkedIn

      • Defined Demographics (geo, age, sex, job title, etc.)
      • List(s)
        • Customer Email List
        • Leads Email LIst
      • Retargeted Website Visitors

       

      Facebook

      • Defined Demographics (geo, age, sex, job title, etc.)
      • List(s)
        • Customer Email List
        • Leads Email LIst
      • Retargeted Website Visitors
      • 1% Lookalike Audience(s) *after you’ve found a message / offering that works

       

      Google Ads

      • List(s)
        • Customer Email List
        • Leads List
      • Retargeted Website Visitors
      • Retargeted Website Visitors
      • Similar Audience(s) *after you’ve found a message / offering that works

       

      It’s important to note that using audience expansion targeting is not recommended until you’ve found a message and offering that works.  This will ensure you don’t waste ad spend as you grow outside of the most accurate targeting options.

       

      How to Identify What Content to Create for B2B Buyers

      This is extremely critical to the success of your campaigns.

      In most cases B2B companies know what their customers need and are looking for.

      And again most of the time you can just create that content. (you need part X and we have part X, let’s work together)

       

      But you can only say that so many times before people start ignoring it.

       

      Do this to find new content that will get your customers thinking about you and buying from you more often.

      • Do Keyword research using Google Keyword Planner, SEMRush or the MOZ keyword tool
      • Use that keyword research to look at publications, Quora,Social Media and Reddit to find the questions and answers being asked and given in the marketplace
      • Write posts, articles, white papers or make videos on those keywords, questions and answers

       

      Doing these two things will give you exactly what you need to get more traffic, phone calls, leads and more sales!

       

      Learn more B2B Content Marketing Strategies & Tactics here: https://acumenstudio.com/b2b-content-marketing-agency/

       

      Call Us at 314-736-4434

      Or Submit your information below

       

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