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Digital Content Marketing Blog

 / Digital Content Marketing Blog (Page 39)
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Print Company Marketing, Print Industry Marketing

Are you running a consistent content marketing effort online?
Most companies in the Print Industry answer No.
That’s a good thing!
We’ve talked with Hundreds of companies in the industry and found that literally less than 10% of them are running ANY consistent marketing online.
Why is that a Good Thing?
If you are marketing online then you’re already winning.
If you ARE NOT then it means if you Start Now then you’ll be able to Dominate your competition, gain visibility, new leads and more sales.

Why don’t more companies in the print industry do much marketing online?

There are several main reasons.
1. They feel they are betraying print in some way (Which is so not true, and I’ll explain why)
2. They think it doesn’t generate leads & sales (I’ll explain how if done right it brings High ROI)
3. It’s a change to the way things have been done (Everyone’s biggest fear!)

Feeling Like Your Betraying Print By Pushing Digital?

You’re Not!
Here’s the biggest reason why.
If you consistently do High ROI content marketing activities then you’ll get in front of more businesses and people wanting print projects done, or if you’re a provider to the print industry then it’s more paper sales, ink sales, service calls, etc. which means you’ll sell more print, products and services.  Online marketing = more print production, more industry sales and more services provided.
It’s the Truth!
There are also many other good reasons such as the integration of print and digital, automation, etc.

Do You Think Digital Won’t Return a Profit for You?

It Will!
In nearly every case we find that companies have internal resources managing their social media who are simply posting to the accounts and are typically rarely blogging.
Most haven’t or aren’t doing any SEO and email is nearly non-existent.
This combination of, to be honest, a lack of strategic effort, will surely generate no return.
But imagine for a second you have someone working with you to make sure your website shows up for every search that your customers are searching online, your social content is speaking to the value you deliver and keeping you in front of highly targeted customers, and emails are going out to leads that continue to come in each month which is clearly showing Sales Increase each month year over year.
That’s what happens when you use your assets online positioned for sales.
Unfortunately most marketers don’t know how to sell.
As proven by so many companies having a Marketing Department and a Sales Department.
You Have to Do Both Online!
*If you need this done we know someone who is really good at doing this for companies in the print industry (hint, hint, wink, wink)

Is Marketing Online a Change to the Way Things Have Been Done?

Yes it is.
But just like the print industry has changed, so has marketing and channels for selling.
Yes the old way still works.
And digital marketing done well is still rooted in the fundamentals of marketing and sales.
AND you still need those 1 to 1 conversations to close new business.
So it’s really not that much of a change.
It’s more like, Up Your Online Content Marketing Game and you’ll Up Your Sales Opportunities.
Meaning you get to do more of what you’ll been doing.
You’re just sneaking in a new tool to get more business in the door.
High ROI Content Marketing for the Print Industry is a Simple Solution to Increase Your Sales.
You can learn more about doing this here: https://acumenstudio.com/print-industry-digital-marketing/

If You Want to Speak With Someone About Generating More Visibility, Leads and Sales for Your Company

Call Us at 314-736-4434

Or Submit your information below

 

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    B2B Content Marketing, B2B Digital Marketing, Content Marketing, Digital Marketing, Digital Strategy

    Are you struggling to understand how B2B Social Media and B2C Social Media are Different?

    Some marketers believes that there is no difference, but if you’re in the the B2B space then you know that is completely wrong.

    But what is it about B2B Social that is so different from B2C?

     

    John Bracamontes of Acumen Studio breaks down the strategic & tactical differences between the two in this video.

     

    How is B2B Social Media Different From B2C Social Media?

    In general it’s about providing different types of information.

    But more importantly it’s about understanding your business goal and what you want Social Media Marketing to do for you.

    For most Mid-Size B2B Companies the goal for Digital ( and  B2B Social Media ) is to generate leads.

    This is where most B2C marketers fail because they don’t think like lead generators and sales closers!

     

    Watch the Full Video to learn Exactly How they are different and HOW YOU can do this well for your company.

     

     

    If You Want to Speak With Someone About Generating More Visibility, Leads and Sales for Your Company

    Call Us at 314-736-4434

    Or Submit your information below

     

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