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Digital Content Marketing Blog

 / Digital Content Marketing Blog (Page 47)
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B2B Content Marketing, Content Marketing, Digital Marketing, Digital Strategy

Marin recently pulled together information as a report on the State of Digital Marketing for 2017.

From their site:
“Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Read the report to learn the current state of the digital marketing industry, plus expert tips and recommendations for success.

Highlights include:
Digital Marketers’ top priorities for 2017
The ROI potential of different mobile marketing strategies
The main reasons marketers miss out on revenue opportunities
How marketers can increase advertising performance by 70% or more
The hottest marketing technologies industry leaders are looking to invest in next”

We grabbed some of the highlights and shared them here:

  • 43% of marketers expect their mobile budgets on search marketing investment to increase between 10% and 30% in 2017
  • On the social side, 70% of respondents plan to increase their advertising budget
  • Marketers on search and social face an ongoing learning curve due to the constant influx of new features and ad products. As a result, many struggle to keep up with the fast pace of innovation *We at Acumen don’t struggle with this by the way

You can download the full PDF report here: http://downloads.digitalmarketingdepot.com/rs/727-ZQE-044/images/MAR_1706_StateDigAd.pdf

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Digital Marketing

We are super excited to officially welcome Alyssa Willey to the team as our newest Account Executive!

Alyssa Willey

Alyssa is a rock star.
Has been killing every day since she joined the team.
And we wanted to share some personal info so you can get to know her a little more.

We asked Alyssa a few questions, here were her answers.

Where are you originally from?
Alyssa: I am from Carthage, IL, went to college at St. Ambrose University in Davenport, Iowa

What do you like to do when you’re not at work?
Alyssa: I like to sing and dance all day everyday but I really enjoy a good Netflix binge in my free time

What’s your favorite Type of Music?
Alyssa: Hands down favorite type of music is country

What is your favorite genre of movie?
Alyssa: Favorite movie genre would be comedy because who doesn’t like to laugh for hours on end

Where would you most like to visit?
Alyssa: I would love to visit Nashville in the near future

Drink of choice?
Alyssa: Beer for sure. All kinds but nothing beats local craft beer

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