9 Ways Dynamic Content Creates Wins for Email Marketers
Check out this quick infographic on 9 ways that dynamic content creates wins for email marketers.
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Check out this quick infographic on 9 ways that dynamic content creates wins for email marketers.
These changes have been taking place over the past few weeks, but they are not very solid.
We wanted to give you a clear picture of the new Google SERP changes that could have a massive impact for search marketers.
First, let’s look at the old Google SERPs.
You would find typically 3 text ads above the 10 organic search results and 8 text ads down the right side rail of the page.
You can see how this SERP orientation looks below.
Now let’s look at the New Google SERPs.
In the new Google SERPs layout we find 4 texts ads above the 10 organic search results and 3 text ads below the organic search results at the bottom of the page. NO text ads down the right side rail of the page.
You can see how this SERP orientation looks below.
Why is this a big deal?
There are a number of reasons.
1. We now no longer have ad positions 8 – 11 on the first page of the search results. While these positions may not have produced high volume returns, they definitely contributed to incremental and profitable revenue for many companies.
2. With a 4th text ad above the organic results it pushes the organic search results even farther down the page. This is probably one of the largest hits to organic search since the last major algorithm change!
Will this layout remain in place?
Not sure. The data on Google’s end will determine that.
If usage remains consistent by advertisers & consumers and ad revenue increases slightly, then it likely will remain.
What are your thoughts on the new Google SERP changes?
Check out a video explaining this in more detail.
You have probably thought about starting a Podcast to Market your Business or Organization.
This is why I put out the Business Guide to Podcasting. Keep Reading.
But inevitably questions bubble up like…
These are all valid questions and the simple answer is that Yes, it will help your company and for everything else it varies based on how much you want to do, how long, what level of quality, frequency, how agressive you want to market it, etc.
I recently put an article out on LinkedIn that answers all of these questions in depth with examples.
Check out the ultimate Business Guide to Podcasting here: https://www.linkedin.com/pulse/businesses-guide-podcasting-john-bracamontes
We work on all podcast production and marketing with BIGWIDESKY here in Clayton, MO!
The Only St. Louis Podcast Agency.