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B2B Content Marketing, B2B Digital Marketing, Business, Content Marketing, Print Company Marketing, Print Industry Marketing, Search Engine Optimization

As a print service provider, you are always looking for more ways to generate visibility, leads and ultimately new sales. Marketing online using ads is one of those ways you can accomplish that but we understand you may be hesitant to take the leap. Maybe you don’t know enough about paid search or paid social media to get started, or you’ve tried it in the past and didn’t see ROI(which we hear a lot).  Regardless of your history or experience, we are here to help you better understand the two marketing strategies. 

You may be asking which is better for your print business, Paid Search or Paid Social?  It all comes down to what your business goals are, your budget, your target audience, etc. Both are excellent print marketing strategies so we’re going to dive into each one.

 

PPC For Print Companies

What exactly is PPC? It stands for pay per click and it’s an advertising method where you run ads online and only pay when someone clicks on your ad. One form of PPC is Paid Search and it can be a really effective strategy for print companies like you looking to get in front of print buyers looking for the products and services you offer. 

Pros of PPC for Print

    • You’re able to place an ad directly in front of potential customers searching for the exact thing you offer. For example, someone may type in Google Search “Direct Mail Printing Near Me” which makes it super clear exactly what they are looking for. Then you’re able to create an ad and get in front of those people promoting your direct mail services in hopes they click on the ad, visit your website, and work with you. 
    • PPC is heavily focused on local search which presents the opportunity for you to show up in the search results in your area. You can bid on search terms that include your geographic location to increase your chances of your ads showing for those terms. 

Cons of PPC for Print

    • The PPC space for Print can be a difficult playing field unless you know the game because a lot of common print products are heavily “commoditized” meaning you search for “Brochures” or “Flyers” and big name print companies show up with their eCommerce shopping functionality readily available within the search results and if you’re businesses isn’t set up that way, it’s hard to beat those companies. 
    • It’s easy to waste ad spend on PPC because if you bid on broad match terms, your ads can be shown, and clicked on, by a lot of people that aren’t actually looking for your print products or services. 

 

Paid Social for Print

Paid Social as a marketing strategy can include a number of different channels such as Facebook, LinkedIn, Instagram or Twitter / X. Unlike PPC, you’re paying for impressions (people seeing your ads) not just paying for clicks. Using social media ads, you’re able to use a wide variety of data and information available for individuals to target them with your ads.

Pros of Paid Social for Print

    • The biggest benefit of running social ads for your print business is that you are able to get hyper specific with your targeting to ensure your ads are in front of the print buyers you want to work with. You can use age, location, job title, company information and company size to really narrow down your audience. 
    • While everyone is on social media, there aren’t a lot of print companies running social media ads so it’s not heavily saturated yet. There’s an opportunity to stand out. 

Cons of Paid Social for Print

    • Since you’re paying for impressions running social ads, it can be a more expensive ad platform. This is why it is critical that you have a solid target audience so all of your ad dollars are going where you want them to. 
    • It can be more difficult to run effective ads on social media without having extensive knowledge of the platform because there are so many options and decisions to be made while building out your campaign.

 

Ultimately, there is no easy answer to the question “Should I Run PPC or Paid Social For My Print Company?”. If you want to gain more local customers and have a smaller budget, you may want to start with paid search. If you want to get hyper specific and target specific companies and roles within those companies and have a little more money to spend, start with paid social. The good news is that you can update, change or pause your online advertising efforts at any time until you find what works best for your print business!

 

 

If You Are Looking to Focus on Getting More Visibility, Traffic, Leads, Sales or Have Questions, Call Us at 866-357-7422

Or Submit your information below

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    B2B Content Marketing, B2B Digital Marketing, Business, Content Marketing, Search Engine Optimization

    At a time where private equity (PE) firms are increasingly focused on expanding their market presence, many are questioning the best strategies and platforms to enhance their visibility and attract quality investments online. Among these questions, one stands out… “Should private equity firms use Instagram?”. Given Instagram’s widespread popularity and its role in shaping corporate identities, it’s crucial for PE firms to consider the advantages and potential drawbacks of engaging on this platform. 

    This article will go into more detail on the reasons why a private equity firm might decide to embrace or avoid Instagram.

     

    Why Would a PE Firm Consider Using Instagram?

    The primary reason a private equity firm might consider using Instagram is the platform’s vast reach and high engagement levels. Instagram boasts millions of active users, including accredited investors, intermediaries, and potential partners, making it a fertile ground for networking and visibility. Firms are increasingly aware that having a presence where significant conversations and interactions occur can bolster their image and expand their reach. Instagram provides a unique opportunity to engage with a broader audience and potentially increase visibility among stakeholders who could play a pivotal role in a firm’s growth.

     

    The Reasons a Private Equity Firm WOULD Use Instagram?

    There are several compelling reasons for a private equity firm to establish a presence on Instagram. First and foremost, Instagram offers an unparalleled platform to enhance the firm’s visibility. This is crucial in a competitive market where standing out can significantly affect growth and investment opportunities. Being active on Instagram also completes a firm’s online presence across major social media platforms, providing a holistic view of the firm’s culture and values. This can be particularly appealing to prospective employees and younger investors, who often use social media as their primary research tool.

    Additionally, a strong Instagram presence can improve a firm’s search engine rankings. When prospective partners or investors search for your firm online, having engaging content on Instagram can lead to higher visibility and a more dynamic online presence. This can translate into more traffic to the firm’s main website and, potentially, increased interest and engagement from key audiences.

     

    The Reasons a Private Equity Firm Would NOT Use Instagram?

    Despite the potential benefits, there are valid reasons why a private equity firm might hesitate to use Instagram. Many PE firms prefer to maintain a low profile, avoiding extensive public exposure due to the nature of their business and client confidentiality. The platform’s requirement for regular content updates may conflict with the firm’s preference for privacy.

    Additionally, concerns about compliance can deter PE firms from being active on social media. While it is entirely possible to use Instagram without violating financial regulations, provided firms do not make specific claims about returns, there remains a cautious attitude towards its use. The fear of inadvertently stepping over compliance lines can be a significant deterrent.

    Lastly, some PE firms believe that Instagram does not effectively target their desired audience. While it’s true that the platform’s user base may not traditionally consist of high-net-worth individuals or institutional investors, this perspective overlooks the growing number of savvy investors and valuable potential employees active on social media. Ignoring these groups could mean missing out on opportunities to influence and engage with the next generation of investors and industry professionals.

     

    Ultimately, whether a private equity firm should use Instagram depends on its specific goals, target audience, and corporate strategy. If the aim is to increase visibility, attract younger talent, and boost online presence, Instagram can be a valuable tool. However, firms prioritizing privacy and compliance may find it less suitable. Deciding to use Instagram or not should align with a firm’s broader marketing strategy, ensuring that every action taken supports the desired outcome of enhanced reputation and investment growth.

     

     

    If You Are Looking to Focus on Getting More Visibility, Traffic, Leads, Sales or Have Questions, Call Us at 866-357-7422

    Or Submit your information below

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      B2B Content Marketing, B2B Digital Marketing, Business, Content Marketing, Search Engine Optimization

      If you’re reading this, we did our job of formatting this blog post in order to show up in the search engines while also sharing some helpful information with you. You may be already writing content or may just be getting started but either way, you know the importance of getting found online by your customers.It can be hard to determine what to write about let alone how to structure your content, so we’re breaking it down for you here. 

       

      How To Structure a Blog Post

      So why does the way you structure a blog post even matter? You likely have a lot of good information to share but it needs to be presented in a way that guides readers from point A to point B. 

      There are also critical elements that need to exist in order for it to rank in the search engines which we are sharing below.

      Title Tag

      A title tag is a written page title that is between 50 – 60 characters and is a direct ranking factor that search engines use to determine what your blog post is about.

      Image

      An image adds a visual element to your blog and can help break up all of the text.

      H1 -Heading Tag

      This is another important ranking factor and also helps guide the reader through your blog.

      Opening

      A strong opening sentence or sentences tells what the blog is about and grabs the attention of the reader. 

      H2 & H3 – Subheads

      Subheads are good for both ease of reading and helps with overall rankings. 

      Body Copy / Content

      The “meat” of your blog is the body copy or content that further explains the main point of the blog and follows the headings. 

      Conclusion

      It’s important to have a strong conclusion that ties the blog together and includes any final thoughts.

      Call To Action

      A call to action tells the reader what to do next whether that be exploring other pages on your website, contacting you via a contact form or giving you a call.

       

      How To Select an Effective Blog Topic

      Before you can even focus on how to structure your blog post, you need to come up with topics to write about that are going to be the most valuable to your customers. This can be one of the hardest parts of blog creation because there are so many things you can write about but how do you choose? Here are some ways to help you get started.

      Customer Pain Points

      This is an easy place to start because you are talking with your customers every day so you know the issues or pain points they experience on a daily basis. Think about those things and write content that talks about those pain points and how you provide a solution. 

      Competition

      There is no shame in checking out your competitors and seeing what they are writing about. You can go to their website and look at what blogs they have available or do a Google Search for products or services that you offer and look at the content that shows up surrounding those things. You can use that as inspiration so it can hopefully spark something to write about. 

      Once you’ve come up with some ideas on potential blog topics, you’ll want to do keyword and market research to find out if those topics are highly searched which would mean it would be valuable content for your customers.

       

      Now that you have some jumping off points for ideating on blog topics and how to format your blog posts, you can feel confident that your content will not only provide value to your customers but also rank high in the search results!

       

       

      If You Are Looking to Focus on Getting More Visibility, Traffic, Leads, Sales or Have Questions, Call Us at 866-357-7422

      Or Submit your information below

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