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Digital Content Marketing Blog

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Digital Marketing, Digital Strategy

This first post is to clarify what type of a digital agency Acumen Studios is.

There are many agencies that call themselves digital agencies and rightfully so, there really is no true definition for the term so we want to make sure you know how it defines us.

We are a Digital Agency that focuses on Digital Strategy, where Digital Strategy for us is the Digital Tactical Strategy involved in any marketing effort. We develop and employ tactics for any digital aspect of a marketing program.

What Digital Things do we do as a Digital Agency?
Digital Consulting
Digital Activation
Digital Marketing
Marketing Integration
Workforce Optimization Search Engine Optimization
Pay Per Click
Social Media Marketing
Digital Display Advertising
Mobile Marketing
Analytics
Business Intelligence
Predictive Modeling
Retargeting
Email Marketing Testing
A/B Testing
Multivariate Testing
User Experience
Competitive Analysis
Conversion Rate Optimization
Marketing Automation
CRM Integration
Digital Personalization

We are really good at Digital, Really Smart and Generate Very High ROI!

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Digital Marketing

First let’s define what B2B Marketing is.

B2B Marketing is the marketing of products or services to other businesses and organizations.

It’s different from B2C because it’s focused more on function and use of the product.

 

With that being said we know it can be helpful to get informative B2B Marketing tips each year that will help you elevate your marketing so we wanted to give you the Top 3 B2B Marketing Tips for 2020.

 

The Top 3 B2B Marketing Tips

  • Use LinkedIn Ads Research to Prioritize Customer Targets
  • Email Specific Tips to Your Customers
  • Blog About What Customers are Searching For

Simply doing those 3 things will get you more leads and more sales by saying the right thing to the right customers. Many marketers know these strategies but fail to do them and if done correctly they will see results like they’ve never seen before.

 

What Should You Do Next?

If you’re stuck on how to do these 3 B2B Marketing Tips or have tried them but aren’t getting the results that you thought then you might:

  • Need help understanding how to use the LinkedIn Ads platform
  • Have run out of ideas for tips in your email marketing and can’t think of new ones
  • Are struggling to get good Keyword Research data

If that’s what is happening to you then give us a call to talk about how we can help you create better content that will generate leads for years to come.

 

If You Want to Talk With Us About Your B2B Marketing Strategy or Have Questions, Call Us at 866-357-7422

Or Submit your information below

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    Digital Marketing

    Have you ever experienced a time when you felt that you’ve tried everything?

    We know that feeling as well and is why we asked the team for the top marketing tips they had for 2020. There were a lot of good tips that came through (and some that weren’t) but we paired the list down to the top 3 that had the most potential to generate big results this year.

     

    The Top 3 B2B Marketing Tips

    Here is the final list of what we found are the best tips for 2020!

     

    1. Use LinkedIn to Identify Customer Targets

    Using the LinkedIn Ads Manager, start by creating an ad (you won’t actually create one) to then search what customers you can actually target by industry, job title, years of experience and more.

    This will show you who is targetable on LinkedIn so when you publish that content or run an ad you’ll ensure you are speaking to an audience that is present on the platform and highly specific.

     

    2. Email Tips to Your Customers

    Send emails to your customers that contain ideas on how they can help their businesses grow, differentiate or save time & money. Giving them ideas will help them see you as a valuable resource, keep you top of mind and give them ideas that will lead to increased sales. Get creative here!

     

    3. Create Blog Topics from Keyword Research

    Take your keyword research a step further by using the terms you found and expanding your research into more detailed questions that are being asked online by your customers.

    There are a number of ways to do this, but to keep things simple, do your initial keyword research then come up with questions your customers might ask that include those keywords, and search those questions online to find many ideas on what to write about.

     

    We know there is a lot that goes into each of these tips, but trust us it can be done and if you run into issues doing this on your own reach out. It’s what we’re here for!

     

    If You Want to Talk With Us About Your B2B Marketing Strategy or Have Questions, Call Us at 866-357-7422

    Or Submit your information below

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