Steps on How to Research Blog Topics
Did you know that nearly ALL CEO’s, Executives and Marketers answered YES when asked if they could come up with good blog topics. But when they were immediately asked to give one good topic only 2 out 10 were able to give any topic at all!!!
Then when asked if they could prove if that was a good topic, 0% could prove it or even tell how they would prove the validity of the topic.
That is BAD NEWS for these companies.
What this typically leads to is inaction, meaning Nothing gets published.
We believe that something is better than nothing.
But having the knowledge to research and create Good High Converting Blog Topics is best.
Doing this research is easier than you think and will deliver 10X or more on your current content efforts.
The three important steps we’ll cover are…
- Keyword Research
- Social Media for Validation
- Back to the Search Engines for Final Refinement
Start with Your Topic & Validate with Keyword Research
The easiest advice we give to everyone on blog topic research is to start with what YOU Think is a good topic. Typically you’ll come up with a decent topic that can be refined through the steps we’ll share with you here.
But if you are truly stumped to come up with even 1 blog topic idea then keyword research will also be your guide to choose a good one.
- Come up with a blog topic of your own (example: Top 3 Print Finishes for 2018)
- If you can’t come up with a topic list the product or service you want to sell more
- Enter as many variants of the topic, product or service you can think of into the Google Keyword Planner (https://adwords.google.com/ko/KeywordPlanner)
- Examples: 2018 print finishes, print finishes 2018, top print finishes, print finishing options, finishes for print
- Look for keyword results with volume and modify your blog topic to include a higher volume variant
- Example: We were shown “Printing Finishing Options” as the only keyword with volume. In the related keywords section it shared with us that “Print Finishing” had a higher volume but that is more broad and included in your topic anyway.
Using this blog topic research model we would go with this topic: “Top 3 Printing Finishing Options for 2018”
You can see how we modified our original topic to include what / how customers are searching for this product / service.
Use Social Media to Refine and Validate Your Topic
Social Media is the greatest place to find real conversations for the topic you will be writing on.
These conversations will help you form supporting statements, rebuttals to arguments, and new questions or needs you hadn’t even thought of.
- Use google to search for your topic on Quora.com
- Use the site: command in Google to find conversations specific to your topic on Quora.com by including your highest volume blog topic variants ( example: site:quora.com + printing finishing options)
- Read through the Quora.com results from your search and note good questions and answers from across the top 10 results for potential use as Q&A or examples in your blog topic.
- Use BuzzSumo to find current relevant articles from across the web that may be trending to generate even more ideas to create greater value in your blog.
- Example: Search “Printing Finishing Options” in BuzzSumo
- Read through the BuzzSumo results from your search and note good questions and answers from across the top 10 results for potential use as Q&A or examples in your blog topic.
Go Back to the Search Engines to Refine & Finalize
Now that you have refined your blog topic through this comprehensive research and identified inclusions for the body of the blog post itself, it’s time to go back to the search engine to refine even more if necessary by manually looking at the search results to ensure you will show up, beat the competition and provide Massive Value to potential customers.
For example: Search in Google the term Printing Finishing Options
You need to identify if this search is bringing up relevant results to make sure that the search engines believe that the search term should result in pages that are listing options (or answers) to the term itself. If you see results that don’t make sense to you then it may be that the term is not the best to be using as a blog topic and you should start over. Google for example uses behavior to rank results and if more people want to see results of a certain type that is what the search engine will show.
The other things to look for are..
- Does the search engine show Maps Listing Results
- Does the search engine show Image Results
- Does the search engine show Knowledgegraph elements on the right side of the page
All of these things can affect if this is a good topic.
Each of the above listed elements can all be optimized for but for now just know that if the results are relevant then you have a good topic and your research will set you up for success.
Will This Really Help?
Having done this research will give you the opportunity to be found first in the search engines, will get more potential customers clicking through from social media & email and will provide Huge Value to the people you want to do business with.
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