B2B Content Marketing
How Private Equity Firms Can Reach New Investors Online
Is it Actually TRUE that Investors don’t spend time online? The short answer is NO it’s not True. Investors are online just like the rest of us. And how could they not be? Just like you they need to stay on top...
6 Steps to Daily Project Management for Marketing
Project management tools come and go. There are those that work for a while and then they lose their value as your workload increases and the functionality does not meet your needs. This is why I keep my project management...
How to Connect with Commercial Print Companies Online the RIGHT WAY
Is your primary buyer a commercial print company? If so read on. It isn’t a question of whether or not they need your products and services. They do. Maybe they need it now, maybe they'll need it later, but the fact is they'll...
How to Link Google My Business to Google Ads (AdWords)
You are working on reporting for a client and you open Google Ads to look at the conversions for the last 30 days, the cost per conversion, etc. You then go look at All Conversions by going to the tools...
Ad Campaigns for B2B – How to Make Them Work (more leads and paying less)
Do you know your target customer? I mean REALLY KNOW who that customer is? It’s very likely that you actually do, but the issue with ROI for most businesses when running ad campaigns online is that they don’t know how to...
Why Google Plus Social Network Is Shutting Down
Google Plus social network will be shutting down soon from security issues and lack of use. Google Plus has been around for seven long years. When Google Plus first came out Google had employees use it and wanted them to...
How Many Quotes are Print Buyers Getting Online for Their Print Projects?
Have you heard this from a potential print buyer at any point in your career… “I’m getting a few quotes before I make my final decision.”? Of course you have. And it makes sense for a buyer to want to get...
Why We Give Back – Friends of Kids With Cancer
Last year we decided that we needed to find an organization that was making a Huge Difference in people's lives that we could give back to by donating our money and our time. We often get caught up in what we...
How Do You Measure Marketing ROI?
We're asking everyone "How Do You Measure Marketing ROI?" Our team is doing this everyday for customers, but we want to hear from you on how you're doing it for your company. We created a simple 3 question survey to learn how...