Question from us at Acumen to You: "Are you using business email addresses or personal email addresses when marketing to potential customers?". Question we get from our customers: "Should we be marketing to only business email addresses or can we also...
If your organization or firm targets Convenience Stores (C-Stores) then this is Fantastic News! Print Companies supplying Displays and Signage, Private Equity firms or brands with products in the convenience store space all need to know that signs point to more...
This is a question we get regularly from different printing businesses. They ask, "Does Social Media Actually Work for Print Companies?" And the answer is...
We wanted to share this example of a Direct Mail piece that is extremely simple but uses the power of personalization to increase it's effectiveness. This company, Supplement Superstores, has their store managers send out Thank You cards after in-store purchases...
As we enter December now is the time to finalize plans moving into 2021. Specifically focusing on your Marketing Plan for 2021 is what we're most concerned about as a Marketing Agency. Even more specifically we want you think think about your...
It's time to bring in new business if you're in the print industry! We're seeing a big increase in print quotes and new sales across all of our print customers and we are seeing a Huge Rise in searches in Google...
We've heard this question so many times...
Now that people are getting back to work, businesses are opening back up fully and people are generally ready to move on from the effects of the virus, what should you be doing now to gain momentum from your marketing,...
When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we're excited to have Awesome people join the team! Where are you from? I grew up...
In 2020 Businesses are being mandated to inform Employee and Patrons of social distancing, hand-washing and foot traffic direction. Whether you agree, disagree, like it or not, the measures still exist so you as a printer can take advantage of this...