Why Your Company Needs A Digital Marketing Audit
Do you know what channels produce the leads you get?
Do you know if Social Media is even helping your company grow?
Do you know if your Ad Spend is being Wasted?
Of course you don’t.
Not to be mean, but 53% of CEO’s and Marketing Leaders claim they don’t actually know how their marketing efforts are performing across all channels and when we surveyed these same people it was 87% who didn’t actually know how their efforts were truly performing.
Simply Knowing what efforts are delivering you performance leads to a 35% boost in results!
This is due to better decision making guided by these results and findings.
It is important to establish integrated tracking across all of your efforts and ensure that everything you do is attributable so it can be accounted for.
Audit Your Tracking
This is simple. If you aren’t tracking it then it doesn’t exist.
What we are saying is that YOU MUST track everything.
- Simplify Tracking by using tag managment
- Use pixels & tags available from each platform you are on
- Ensure all traffic sources, pixels and tags are firing and tracking correctly
- Establish tracked conversions and events (form submissions, click to call numbers, etc.)
Audit Your Conversions & Attribution
Knowing what parts of your efforts led to traffic, leads, customers and revenue is critical to making sound marketing and sales decisions. And it mitigates wasted ad spend.
- Define KPI’s that will guide your decision making
- Create reports to easily view performance
The thing to remember is that all digital marketing is trackable and attributable so if you want to understand how your marketing is performing allowing for better decisions, better results and spend more efficiently then audit your digital marketing with a focus on tracking and attribution then set it up!
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