Digital Content Marketing blog

February 1, 2016

The 3 Phases of Social Media. What Phase are You In?

Social Media is a must do when it comes to growing a business, communicating with customers, acquiring new customers and becoming a real brand. Many companies are not doing it, Many companies are “kind of” doing it, few companies are doing it successfully and only a small fraction of businesses are running social media at the highest level.

We break out Social Media Marketing effort into 3 Phases.

Table Stakes (thanks to Eliot Frick from BIGWIDESKY for this name)
Successful
Top One Percent

*We don’t even consider not doing it a phase. If your company is not on Social Media, please call us right now, at this very moment so we can get you up and live on social. Every second you are not online and up on social media the quicker your company will die.

Table Stakes

When it comes to Social Media Marketing there is a minimum level of effort that must take place.

Having live profiles that contain consistent and accurate company information, imagery, posting content regularly at some frequency and linking to these profiles from other places on the web including your website, other social profiles, email, etc.

This is easy and will give you a boost in the search engines, overall customer visibility, website traffic, foot traffic, leads and sales.

Example Table Stakes Social Media Profile

The Dallas Furniture Bank

https://www.facebook.com/DallasFurnitureBank/

https://twitter.com/dalfurnbank

The Dallas Furniture Bank has consistent and accurate information, while posting regularly.

There is not an a large amount of engagement and obviously not running any paid promotion.

This is fine for many companies and should be getting done, but could be getting done in a more significant way by moving into the Successful Social Media Marketing phase.

Successful

To be running at the Successful Social Media Marketing phase, you must be doing everything in the Social Media Table Stakes phase plus driving consistent meaningful engagement through strategic organic & paid tactics as well as relevant strategic content (copy, images, videos, documents, etc.).

Example Successful Social Media Profile

The Watering Bowl

https://www.facebook.com/TheWateringBowl/

https://www.instagram.com/thewateringbowl/

The Watering Bowl has consistent and accurate information, while posting regularly.

There is good engagement, they respond, comment, message and are running some paid promotion.

This where most companies should be, but there is still one more level that your business could be reaching, it is the Top One Percent Social Media phase.

Top One Percent

To be in the Top One Percent of companies on Social Media you must be everything from the 1st and 2nd phases, plus creating a massive amount of content, promoting accurately through all means possible, engaging like your life depends on it and having passionately dedicated resources to work on this 100% of the time.

Example Top One Percent Social Media Profile

Red Bull

https://www.facebook.com/redbull/

https://twitter.com/redbull

https://www.instagram.com/redbull/

Red Bull does everything on social media, all the time, in every corner of the web and is engaging, relevant and passionate. Strive to be like Red Bull when it comes to the social media part of growing your business.

by John Bracamontes

The-History-of-Snapchat-and-How-to-Use-it-Well

January 30, 2016

Affinity Insurance Marketing, Bank Marketing, Content Marketing, CPA Digital Marketing, CPA Marketing, Digital Marketing, Digital Strategy, Financial Services Digital Marketing, Financial Services SEO, Financial Services Social Media, Hedge Fund Digital, Hedge Fund Digital Marketing, Private Equity Digital Marketing, Social Media Marketing

The History of Snapchat & How to Use it Well

I recently posted an article on the History of Snapchat, What it means for us Today and direction on How to Use it Well.

I’ve been experimenting with posting on different platforms, so you can the full article on…

Medium – https://medium.com/@johnbracamontes/the-history-of-snapchat-how-to-use-it-well-9a28db7eb8e7

LinkedIn – https://www.linkedin.com/pulse/history-snapchat-how-use-well-john-bracamontes

Below are a handful of GIF tutorials on how to use the platform

Snapchatting a Video vs. Photo

Accounts to Follow on Snapchat

This is just a short list of people who are killing it on the platform. There aren’t that many yet because people still aren’t taking it seriously. So get on it now.

DJ Khaled: @djkhaled305
John Bracamontes: @acumenstudio
Casey Neistat: @caseyneistat
John Bracamontes: @johnbracamontes
Diplo: @diplo
Kate Hudson: @khudsnaps
Gary Vaynerchuk: @garyvee
Eva Longoria: @realevalongoria

by John Bracamontes

January 27, 2016

Business, Content Marketing, CPA Digital Marketing, CPA Marketing, Digital Marketing, Digital Marketing Audit, Digital Strategy, Financial Services Digital Marketing, Financial Services PPC, Financial Services SEO, Financial Services Social Media, Paid Search, Search Engine Optimization, Social Media Marketing

A St. Louis Content Marketing Agency

We are always putting out content on digital marketing tactics for SEO, PPC, Social Meida, Email Marketing and Analytics, but the truth is we really are a Content Marketing Agency.

Our Definition of a content marketing agency is one that creates content based on research and strategic principles that generate awareness, drive more traffic, leads, form submissions, phone calls, new customers and revenue.

We are a Really Good Content Marketing Agency!

Many agencies, especially here in St. Louis, can write and publish content while calling themselves content marketing agencies, but the truth is, they are rarely strategic and virtually none of them have the deep discipline experience to effectively utilize a multi-channel strategy that will drive results.

Good Content Marketing delivers results.

The goal is to ultimately obtain new customers through the strategic exposure and knowlege share that content marketing lends. Greater visibility, More Traffic, More Leads, Form Submissions, Phone Calls and Revenue. This is the goal.

We approach content marketing from a very technical position.

First, we get to know a company at it’s core.
Then focus on the why, the how and the what.
This allows us to perform meaningful research into the behaviors of users and potential customers around strategic topics and terms.
We then perform a content gap analysis to identify what content does exist or needs to exist on your website.
The modification of the existing content and addition of the missing content is outlined and implemented.
We then monitor, analyze and recommend tweak or additions thereafter to continously optimize the content marketing efforts.

We are not a Creative Agency

There are a TON of agencies in the St. Louis area that call themselves digital marketing firms, content marketing agencies or marketing agencies and try to do the strategic work, but this needs to be handed over to the pros the digital marketing technologists and analysts that know the tools, tactics and research methodologies.

We’re not just in St. Louis

Mentioned alot here in this article are “St. Louis Content Marketing Agencies” or Marketing Agencies in general, but we actually have phenomenal clients from all over the united states and are working on global campaigns for a couple of our domestic clients. We just want to be clear in giving examples of what we actually do and what other agencies say they do. Plus we Love St. Louis and rep this city pretty hard!

Why work with us on your Content Marketing Strategy

We’re really really good at content marketing
Our goal is to generate as much value as possible for you (authority, leads, customers, revenue)
We are on 24/7. Accessibility, transparency and getting things done is what we do all of the time. There is no such thing as too early or too late for us!

If you want to work with the Best St. Louis Content Marketing Agency or learn more then please contact us by phone or by filling out the form on this page and we will speak with you very soon.