Welcome Alex Lamy!
When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we're excited to have Awesome people join the team! Where are you from? Well, I was...
B2B Content Marketing
Business Email vs Personal Email for Marketing – Which One Should I Use?
Question from us at Acumen to You: "Are you using business email addresses or personal email addresses when marketing to potential customers?". Question we get from our customers: "Should we be marketing to only business email addresses or can we also...
Marketing to Convenience Stores – Now is the Time!
If your organization or firm targets Convenience Stores (C-Stores) then this is Fantastic News! Print Companies supplying Displays and Signage, Private Equity firms or brands with products in the convenience store space all need to know that signs point to more...
Does Social Media for Print Companies Work?
This is a question we get regularly from different printing businesses. They ask, "Does Social Media Actually Work for Print Companies?" And the answer is...
Direct Mail Example Using Print & Personalization
We wanted to share this example of a Direct Mail piece that is extremely simple but uses the power of personalization to increase it's effectiveness. This company, Supplement Superstores, has their store managers send out Thank You cards after in-store purchases...
Affinity Insurance Marketing, B2B Content Marketing, B2B Digital Marketing, B2B Marketing Automation, Content Marketing, Digital Marketing, Digital Strategy, Financial Services Digital Marketing, Financial Services PPC, Financial Services SEO, Financial Services Social Media, Hedge Fund Digital, Print Company Marketing, Print Industry Marketing, Private Equity Digital Marketing, Private Equity PPC
Marketing Strategy for 2021 – Planning & Execution
As we enter December now is the time to finalize plans moving into 2021. Specifically focusing on your Marketing Plan for 2021 is what we're most concerned about as a Marketing Agency. Even more specifically we want you think think about your...
Print is Back in October 2020 – Gaining Momentum Post COVID
It's time to bring in new business if you're in the print industry! We're seeing a big increase in print quotes and new sales across all of our print customers and we are seeing a Huge Rise in searches in Google...
Does Social Media Work for Construction Companies?
We've heard this question so many times...
The COVID-19 Recap – What You Can Do Now to Gain New Momentum
Now that people are getting back to work, businesses are opening back up fully and people are generally ready to move on from the effects of the virus, what should you be doing now to gain momentum from your marketing,...
Welcome Jacqueline Klene!
When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we're excited to have Awesome people join the team! Where are you from? I grew up...