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B2B Digital Marketing Blog

Have you seen an increase in your organic (SEO) traffic or a jump in Paid Search (Google Ads) traffic?
Over the past 7 months we’ve seen an Enormous spike in searches for manufacturing and professional service terms.
More specifically, these searches have a buying focused intent. Really Good News for you!
In 2019 so far there has been a lot of leadership change across many B2B industries and new decision makers are replacing an older generation of buyers.
What we’ve found is that this has been the primary factor in all of this new demand online for B2B products & services.

Why is this such a good thing? (B2B Buyers searching for products more online)

This is proving to be a good thing for B2B companies who currently have a strong presence online, in the search engines, on social media, are running ads and are using email consistently.
The companies who are not doing this shouldn’t feel any increase since they are not being found online.
It’s only been the last 2 months that many of these B2B companies have realized this and those that have are currently working at a feverish pace to build out their content and optimize their online presence to take advantage of this wave of opportunity that is positioned to continue it’s growth for a while.

You Need to Be Creating New Optimized Content for Your B2B Buyers!

It will be important to get in early as more and more companies (your competitors) get in and start to crowd the space.
The longer you wait the further behind you’ll fall and having to climb a mountain of competitors content is so much harder than getting in early and holding a top spot, getting the authority, traffic, leads and sales.

If You Have Questions on This Call Us at 314-736-4434

Or Submit your information below


    It’s true that most B2B companies aren’t doing any content marketing at all.

    And of those that do, most are simply pushing out awareness focused messages that don’t convert.

    We know it’s tough out there to make this a priority, but if you are currently running any content marketing or plan to do any in the near future then read on to learn how to make sure what you do gets results.


    The Top B2B Content Marketing Ideas for 2019

    • Run LinkedIn Ads sponsoring your company page content
    • Run LinkedIn InMail Ads that email your top customer targets
    • Write blogs that are Q&A style
    • Create a price sheet and put it behind an info gate and promote it


    We explain in more detail below.


    Run LinkedIn Ads sponsoring your company page content

    This is probably the best way to instantly get new leads in 2019.

    The targeting LinkedIn provides is unmatched when it comes to B2B.

    Now for this to work you’ll need to produce content that will get promoted.

    We have content suggestions in our other two ideas on this list, but literally any relevant post about your company that includes a problem, solution and call to action that links back to your website is worthy of sponsoring that content.


    The customers targeted will see your ad in their feed, click on the call to action button and convert on your website through a form or call to get more information and do business with you.




    Run LinkedIn InMail Ads that email your top customer targets

    Similar to sponsored content you can target your primary customer and get in front of them very easily using LinkedIn InMail ads.

    The big difference here is the ad type and how it is presented.


    With InMail ads you as an individual (or someone on your sales team) will send an email through the LinkedIn messaging system directly to those targeted customers.

    So not only does your message get to the target on LinkedIn but it also goes directly to their email address which is usually connected to their phone.

    This means you’re getting in front of the buyer immediately!


    Again you’ll need to craft a message that is compelling to the buyer, speaks to a problem you solve and the solution you have for solving that problem paired with a Call to Action that either moves them to…

    • Message you back
    • Click through to your website where they can convert there
    • Or call you directly by listing your number in the message


    This works really well and scales your sales team in a very efficient way.




    Write blogs that are Q&A style

    Without going into a deep dive on Keyword Research for B2B companies we’ll say that many of your customers are searching on Google asking questions they need answers to. So you’ll want to do keyword research to identify How they ask those questions and what terms they use when asking.

    Once you have that craft a post that literally opens by asking that exact question and follow it up with your answer. Preferably the answer is something that you offer as a product or service.


    Many B2B marketers make the mistake of sharing a lot of 3rd party content or ideas that really are good ideas, but have not compatibility with your business and would never generate new sales. 

    So be sure to make it 1st party knowledge tied to what you do as a business.


    Create a price sheet and put it behind an info gate and promote it

    One of the most popular downloadable assets that we see work well for B2B companies is a price sheet.  The reason this is so popular is because so many B2B businesses don’t share their pricing.

    While we understand you may not want to share your pricing like most of these companies you can at least give estimates for these customers to take a look at.

    To do this you’ll need to create a page (landing page) on your website with a form that when submitted will present them with the price sheet.


    For example…

    If you are a manufacturer and sell a variety of parts upload your price list each month so your prospective customers can see costs and viola you know have a list of leads to contact.

    Or if you don’t want to share exact pricing create example statements of work or groupings of products showing the prices for that SOW or the price breaks for volume purchases of a specific product line. This is still valuable as it will give the prospect a better understanding of what they can expect when working with you.


    Regardless of if you do one or all of those B2B content marketing ideas we can Guarantee you that they will produce new leads for your company.



    If You Have Questions on This Call Us at 314-736-4434

    Or Submit your information below


      While this article is very specific to Banner Printing it actually applies to every term you are looking to rank well for. So let’s set the stage…

      You want to rank better in the search engines for terms related to Banner Printing right?

      The question is “How do you do that?”.


      There are two things you have to consider.

      • Traditional Keyword Research vs Strategic Keyword Research for Printing Terms
      • The search engine results mix (or distribution)


      We explain in more detail below.


      Traditional Keyword Research VS Strategic Keyword Research for Printing Terms

      In traditional KWR the rule of thumb is to enter the name of the product / service you want to rank for into a keyword research tool and capture the term that has the highest volume with the lowest competition. Then optimize your page for that term.  This is not bad advice and does work the majority of the time.



      If you want to get better results you’ll do this.

      Strategic Keyword Research.

      To do this you have to brainstorm a little to come up with other ways that customers search for your product / service.  This could be that they call the product / service something else or they search the “fix” your product / service solves.

      You just may find a term with better volume, a lower competitive saturation and better mix in the search engines. We’ll talk about the mix in a second.


      The Banner Printing Keyword Example

      Let’s say you want to rank for Banner Printing.

      We also think you should rank for that.


      When doing a keyword research task you find that Banner Printing shows up as having 9,900 searches per month with a moderate level of competitiveness.  That’s good news!



      But then you think about the ways customers were asking for that service on calls.

      They were saying Custom Banners quite often.

      Let’s research that term.


      You find Custom Banners returns a search volume of 14,800 searches per month and a similarly moderate level of competition.




      You do a quick check and see that Google is return similar results.

      Companies like yours selling banners.


      We suggest optimizing for the Custom Banners term!


      The Search Engine Results Mix

      We mentioned this earlier in the article that the search engine results will have a mix of elements.  These are typically ads, maps listings, natural / organic listings, Google My Business information, structured snippets and sometimes Product Listing / Shopping ads.

      What we advise looking at as most important (for product / service terms like Custom Banners) is are there maps results and do the organic listings under the maps show massive national competitors or a mix of national and local competitors.

      If the organic results have a bunch of big national competitors (Vistaprint, Buildasign, etc.) then you’ll need to focus on optimizing for getting into the maps listings!

      If there is a good mix of local companies in the organic results you’ll be optimizing for both the maps and organic results.


      Example of Search Engine Mix for Custom Banners



      In summary…

      If you want to rank for Banner Printing start by optimizing for Custom Banners, but also include the term Banner Printing in your page copy.

      AND get yourself claimed, verified and optimized with the Google Business Listing service.



      If You Have Questions on This Call Us at 314-736-4434

      Or Submit your information below


        Time Management is Crucial for Project Management

        Without time management, your project management efforts will fall short. Time management is crucial to any project manager’s success. Proper time management is using your time effectively and knowing what types of tasks should be done first and what can be done last. That way you’re not burning all your energy on a task that becomes tedious and time-consuming. Tasks that take longer typically require a more focused and set time blocked out on your calendar. 


        Key Time Management Approaches

        Time management is different for everyone. Time management is not just about getting as much done as you can in one day, it is about effectively planning out your day so that you are able to get your work done properly and efficiently without leading to burnout. 


        Some key approaches are to …

        • Set aside a block of time every morning to make a list.
        • Block out times on your calendar to dedicate to a specific task.
        • Check your email 3 times a day (Begining, Middle, and before the end of the workday.) 
        • Schedule breaks – Give yourself breathing room. Take a walk or have a snack to re-energize.
        • Prioritize your tasks – What takes longer? What needs to be done first? (Hint: Not everything needs to be done first)


        Time Management & Taking Care of Yourself

        I get it. Sometimes we get caught up in the idea that everything has to be done right away at the same time. Sometimes it gets hard to get away from that concept. However, not allowing yourself to breakdown your day and digest what is going on will lead to burnout. Prioritize your work so that you are able to get those true high priority items done.  As a project manager, there will be hectic days and there will be slow days. If needed, you should break down your workload down by the week. Decide what will be the primary focus of each day and knock it out. Make designated times for breaks. 


        Without proper time management, you can’t be an effective project manager, so Study & Practice, you’ll get better.


        If you have Questions Call Us at 314-736-4434
        Or Submit your information below


          We know you have questions because we are talking with print companies every day about their marketing and how to make it perform better.

          The team wanted to invite you to Send Us Your Questions!

          Here are some examples…

          • How can I get more leads from Organic Search?
          • How can I get more leads from Social Media?
          • Why aren’t my Google Ads generating a positive ROI?


          Submit your questions below and we’ve love to get you answers.


          Submit Your Questions using the Form Below


          Call Us at 314-736-4434