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B2B Digital Marketing Blog

When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we’re excited to have Awesome people join the team!

Where are you from?

I have lived many different places around the United States but I am currently living in St. Charles MO.

What are some things you enjoy doing (besides working)?

I am a wedding photographer and videographer on the side. I also love to run and workout.


Favorite Movie Genre or Fave Movie?

I am down to watch any kind of Marvel movie any day of the week!


Favorite Type of Music and/or Band You’re Feeling Right Now?

Right now I am feeling 70’s and 80’s hits, but my favorite band is Panic! at the Disco.


Place you’d like to visit but haven’t yet?

Visiting Bora Bora and staying in one of the water Bungalows is on my bucket list.


Drink of Choice?

Any kind of lemonade, strawberry, raspberry, peach, you name it!



Welcome to the Team Sarah!

This question “Should I Add My Company Name to the Website Title Tags?” is one that has been asked often.

And SEO Experts, Specialists and Managers from years ago will undoubtedly give you a different answer than what I am about to give you here.

The answer is Absolutely Not!

Why you might ask?

I’ll tell you!


Here is why You Should Not add your company name to your website title tags

  1. It wastes valuable character space that could be used to better describe your product / service
  2. Google will add it for you

Very simple right? It definitely is.


One of the most valuable assets when it comes to SEO is your Title Tag.  And not wasting the limited amount of characters you have for those title tags adding your company name is of Huge Importance!  Use these instead to be relevant to searchers


How will Google add your company name to the Title?

They just do it!

Well as long as you’ve set yourself up on Google My Business.

Here’s the proof. Watch this video to see how it works.









Content Marketing for Print Companies Example






If You Have Questions on This Call Us at 314-736-4434

Or Submit your information below


    Day 1 at PRINT 19 was a Success!

    We got to meet with a lot of interested print companies from all over the U.S. and all them had the same things to say…  “How do we get in front of more customers online?”

    Obviously we were excited to talk to everyone about that and set them on a path that will generate those leads and sales online.

    But we also felt even more determined to push harder on making sure that the entire Print Industry knows how to do this well!

    So make sure to check out the resources we have available here on Digital Marketing for Print Companies.

    And for fun, here are a couple shots from our booth with new “Acumen Fans”.


    Every time someone new joins the Acumen Team we get excited to share with you a little about them.

    Mark is joining us as the newest Account Manager and we asked him a few questions that are always good “get to know you” ice-breakers.

    Where are you from?

    I was born and raised in Belleville, IL.

    What are some things you enjoy doing (besides working)?

    I enjoy watching and playing cricket, hiking, and checking out new places around town with friends and family.

    Favorite Movie Genre?

    My favorite movie genre is comedy. I think it’s so impressive when people can come together and make others laugh.

    Favorite Type of Music?

    My favorite music is alternative/punk rock. Having grown up in the late 90’s I was around for the glory days of that genre. Blink 182 and Taking Back Sunday are two of my favorites.

    Place you’d like to visit?

    I’d love to visit New Zealand. It’s been my number one travel destination for many years now. I love the beauty of it.

    Drink of Choice?

    Drink of choice is water with MiO flavoring. Orange Vanilla is my favorite. I don’t drink coffee, so I’d like to think constantly drinking water throughout the day keeps me energized.

    Have you every asked the question: Who Should I Be Targeting on Facebook?

    This is one of the Most Common questions we hear from print companies when it comes to Facebook.
    And it’s actually a really good question!

    Why Did We Put This List Together?

    To be honest it’s our business to put together content & campaigns for printers like you which in many cases includes running Facebook ads to get you in front of new customers. BUT we know you’ll want to try this out.
    And if you do try it using what we’ve shared here and it works (which we know it will), then we’re hoping to get a shout out from you online or at least some feedback on the results you achieved!

    Who are the Targets?

    We have the exact settings & targeting for you in a PDF for download but to give you a quick glimpse into what the interface and targeting will look like for you we’ve shared a snapshot below.


    Download the Facebook Targeting PDF Below

    If You Have Questions on This Call Us at 314-736-4434