Business Email vs Personal Email for Marketing – Which One Should I Use?
Question from us at Acumen to You: "Are you using business email addresses or personal email addresses when marketing to potential customers?". Question we get from our customers: "Should we be marketing to only business email addresses or can we also market to them using their personal email addresses? This is concern is understandable, especially in today's climate when everyone is hyper concerned about doing the "right thing" or not "overstepping" in some way. Business vs Personal Email Breakdown The...