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B2B Digital Marketing Blog

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B2B Content Marketing, B2B Digital Marketing, Print Company Marketing, Print Industry Marketing

Question from us at Acumen to You: "Are you using business email addresses or personal email addresses when marketing to potential customers?". Question we get from our customers: "Should we be marketing to only business email addresses or can we also market to them using their personal email addresses? This is concern is understandable, especially in today's climate when everyone is hyper concerned about doing the "right thing" or not "overstepping" in some way. Business vs Personal Email Breakdown The...

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B2B Content Marketing, B2B Digital Marketing, Print Company Marketing, Print Industry Marketing

If your organization or firm targets Convenience Stores (C-Stores) then this is Fantastic News! Print Companies supplying Displays and Signage, Private Equity firms or brands with products in the convenience store space all need to know that signs point to more revenue in the short, mid and long term. Now is the time to be Marketing to Convenience Stores! What are the Signs that Point to Revenue Growth for C-Stores? One major sign we'll focus on is hiring. For example, Royal...

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B2B Content Marketing, B2B Digital Marketing, Print Company Marketing, Print Industry Marketing

We wanted to share this example of a Direct Mail piece that is extremely simple but uses the power of personalization to increase it's effectiveness. This company, Supplement Superstores, has their store managers send out Thank You cards after in-store purchases with personal handwritten notes that mention what was discussed in the store during that visit or about the products purchased. Doing this has increased their customer loyalty and customer retention allowing them to grow significantly year over...

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Content Marketing, Digital Marketing, Digital Strategy, Financial Services Digital Marketing, Financial Services PPC, Financial Services SEO, Financial Services Social Media, Hedge Fund Digital, Hedge Fund Digital Marketing, Private Equity Digital Marketing, Private Equity PPC

Commercial Real Estate Funds have HUGE opportunity to grow with so many deals to be made in the market. The great news for funds like yours is that investors are clamoring to find reputable firms who are engaging in profitable deals and developments. The question that most commercial real estate funds have though is, "How can I find new investors?". In this post we share two of the easiest ways to connect with these new investors.   Competition in the Real...

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