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B2B Digital Marketing Blog

There is nothing new about blogging, but still the question for some remains… “Are Blogs Important?”, “How Important Are Blogs?”, “Should I Write Blogs For My Company?”, etc.

These questions are asked across all industries. B2B, Private Equity, Finance, Commercial Printing, Industrial, Construction, etc.

And to be honest they are really good questions because how would someone actually know if blogs are important or not? If you don’t know how to measure their effectiveness or you’ve never heard anyone explain why blogs are important then their really is no way you should know or believe they are.

Are Blogs Important?

Yes!

In the video above we go in detail showing you why they are important, how they are important and what you can do to capture value from your blog posts.

The reason that blogs are so important is because they answer questions. Nearly every search in Google is someone seeking to gain an answer to a question and it’s even more specific for industries in the B2B space, Finance, Print, Industrial and Contracting industries.

If a buyer, customer, investor or potential partner searching for something they need an answer to and your company has a solution that is the answer to their question then you want to be found, need to be found and will close more sales, deals, investment and partnerships if you create blog posts that answer their questions.

 

Other Benefits of Blogging

  • They drive qualified traffic to your website
  • You can share them on social media
  • You can send out your blogs in email
  • Blogs attract links back to your website
  • They build trust with buyers, it shows your active
  • They build authority for you as an expert
  • And the list could go on

 

If You Are Looking to Focus on Getting More Leads & Deal Flow from Blog Posts or Have Questions, Call Us at 866-357-7422

Or Submit your information below

    When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we’re excited to have Awesome people join the team!

     

    Where are you from?

    Litchfield, IL

     

    What are some things you enjoy doing (besides working)?

    I like to go to the gym in my free time, occasionally read Stephen King novels, and eating SUSHI

     

    Favorite Movie Genre or Fave Movie?

    Anything Scary or Thriller

     

    Favorite Type of Music and/or Band You’re Feeling Right Now?

    I’ve never had a favorite, just anything but country

     

    Place you’d like to visit but haven’t yet?

    Bali, Maui, or Singapore

     

    Drink of Choice (doesn’t have to be alcoholic, but can be as well)?

    Chocolate milk or a nice Riesling

     

    Welcome to the Team Logan!

    When it comes to Digital Marketing a whopping 93% of marketers say that one of the biggest pain points for their company is closing the leads that come in. This is a common struggle across all industries.
    This unfortunate reality is due to the fact that leads must be nurtured.
    Even those leads that are asking for details or a quote need to be followed up on regularly until they either buy or say no.

    How Can You Make Closing New Leads Easier?

    In the video above we go into detail on a tool that can help you close more customers, deals, buyers, investors, etc. by acting on a simple measured behavior.

    The tool is called Streak (streak.com), which will allow you to see exactly when a person is viewing / reading your email.
    If you send out a follow up request, proposal, prospectus or some other material that you’d like to engage on with this lead then reaching back out the moment they are thinking of you will make that happen almost 100% of the time.

    The strategy we’re sharing is that when you get an alert that someone is reading your email, immediately reply back to them on that same email asking if they’ve had a chance to review the materials you shared or if they have time to talk with you about their business, goals, etc.
    Nearly 100% of the time you will get a response, connect with them at that moment or book the next meeting.

     

    It’s that simple!

    We hope this helps in your journey to closing more leads & deals!

     

    If You Are Looking to Focus on Getting More Leads & Deal Flow or Have Questions, Call Us at 866-357-7422

    Or Submit your information below

      If you’re considering writing a blog for your PE firm then you’ve likely asked yourself or had the question asked by a Managing Director / Managing Partner, “Why should we write blogs for our  firm?” or “What will blogging do for a Private Equity Firm like ours?”.  These are valid questions that most content marketers would react to quickly with a short answer like, “Because it works” or “How else are going to get found by prospects?”. But the real answer is more complex and to clarify what blogging can do for a firm like yours let’s go just a little deeper.

       

      What Is A Blog Really?

      To be honest we hate that the name of this type of content has been overplayed, because a blog is simply an article that lives on your website, but the best blogs are written to answer specific questions and convey unique ideas on a topic. They are typically more granular and this is why blogs can be so powerful for PE Firms.

      Blogs are consistently successful across all industries and year after year voted as one of the top marketing tactics by marketers across the U.S. (and globally).

      But success means different things for all industries and Private Equity has it’s own KPI’s that can be measured to determine success from blogging.

       

      Benefits of Blogging & Why It Works

      Private Equity Firms hold a unique position in the U.S. economy that requires them to be seen as trusted experts in their specific area of investment. This is the key to understanding how a blog can work for a PE Firm and how success can be determined from the writing & publishing effort.

      The Benefits of Blogging for Private Equity break down into 4 areas

      • Increased Visibility
      • Increased Authority
      • Higher Deal Flow
      • Higher Investor Acquisition

      Increasing Visibility for Your PE Firm

      By writing blog articles that highlight what you do, how you do it, industry insights and results you’re getting it gives you the ability to share those articles on social media, send them out in email and get found in the search engines by potential deal partners and/or investors.

      Increasing Authority for Your Private Equity Firm

      If you are writing about industry insights that are unique or are being communicated better than other competing firms then it makes your firm stand out as more of an expert. The same thing applies to blogs being written on your approach, past results, current performance and case studies. This type of content solidifies trust in your expertise, track record and builds authority for your firm.

      Increase Deal Flow

      Combine the first two benefits, but write content specific to a Deal Partner audience and you’ll instantly increase your visibility & authority with them and in turn generate higher deal flow through your blogs as a lead generation tactic. Answering questions they have, showing how you partner with them, make transactions happen, etc. all makes for great Deal Flow blog content.

      Increase Investor Acquisition

      Similar to the path for Deal Flow, you’ll do the same thing for acquiring new investors by combining the first two benefits, but write content specific to an investor audience and you’ll instantly increase your visibility & authority with them and in turn generate higher acquisition rates through your blogs as a lead generation tactic. Answering questions they have, showing how you invest on their behalf, firm / fund performance, etc. all makes for great Investor blog content.

       

      Good Private Equity Blog Post Examples

      This one focuses on common questions asked by investors of Multifamily Real Estate

      https://www.realtymogul.com/knowledge-center/article/4-common-misconceptions-about-multifamily-investing

       

      This blog is focused more on company founders looking to grow their business

      http://www.driehauspe.com/the-rule-of-3-how-to-achieve-success-as-a-founder/

       

      To back to the original question, “Should you write blogs for your Private Equity Firm?” and the answer is yes. There is little to no risk with huge upside potential when it comes to blogging in the PE space!

       

      If You Are Looking to Focus on Getting More Deal Flow, Acquire New Investors or Have Questions, Call Us at 866-357-7422

      Or Submit your information below

        This is a great question and really depends on your goal.

        If the goal of your current efforts is to generate leads and sales then the importance of an email signature is much lower. But if your goal is brand awareness or recognition then the email signature becomes much more of a priority, as it can play a big role in that effort.

        Here we’ll explore each of these scenarios a little further.

         

        Are There Email Signature Rules?

        There really are no standards or rules for email signatures.

        Of course many people recommend including a lot of the same things so we are confident in telling you that in most cases you’ll include…

        • Your First and Last Name
        • Email Address
        • Company Website
        • Office Number and or Direct Phone Number
        • Company Address
        • Company Social Media Links

         

        Including these things gives you a more complete signature that makes you at minimum, professional looking and gives people the ability to reach you!

        But in some cases you may not want to include some of this for privacy reasons which is okay and again points to the fact that there really are no rules.

         

        Importance of Email Signature for Lead Generation and Sales

        If your goal is to generate more leads and sales then it’s less important to focus on the email signature because you are basically trying to get people to see you, find you and talk to you. If all of your time is spent debating on what goes into an email signature like the color, the language, the exact links, etc. then you’ll be wasting time not selling.

        But a reason for focusing on the email signature is that it does allow the prospect to have direct contact information for you which is important to ensure you can connect and close deals with people that you’re emailing.

         

        Importance of Email Signature for Branding

        This is what you’ll hear most often about when researching if email signatures are important.

        And if your goal is to create stronger brand awareness and recognition then the email signature can be an important piece of that since it will be seen by every one of your customers and prospects.

        Email Signatures for Brand Recognition

        By keeping things consistent more people will know it’s you when they see the same branded elements over and over. 

        Email for Brand Awareness

        By having strong branded elements in your email signature it can amplify your brand’s awareness in the marketplace as an option and stand out among competitors.

        Trust Building in Email

        Combining the elements of brand recognition and awareness builds trust with existing customers and prospects allowing you to nurture relationships more effectively, maintain and grow your business.

        Likeability Through Email

        Your brand sets you apart and you want the people who like you to work with you, so including elements that showcase your uniqueness will increase how much those people like you!

         

        So YES! The email signature does matter, but it matters differently and in different amounts for specific situations. What’s your company’s goal or email signature situation!

         

        If You Are Looking to Focus on Getting More Leads & Sales (not Branding) or Have Questions, Call Us at 866-357-7422

        Or Submit your information below