We often see companies, agencies and marketers using the term Marketing Strategy interchangeably across a broad number of initiatives and tasks that are really different from each other and need to be defined as different up front to make sure...
Going to into an interview can be a scary thing, especially if you are a little rusty and out of the game, so to speak. Being in Operations and in charge of hiring for Acumen Studio, I can say that...
Have you thought to yourself any of these questions: Why is online so complicated? Where do I find the time fit in digital marketing? Does digital marketing even work for the print industry? It’s likely you have or had a similar...
The Project Shuffle - When One Client Takes Priority Over Another The project shuffle - gets tedious and exhausting, doesn’t it? However, it happens more often than not when you work in the constantly changing digital marketing landscape. This is where...
If you talk to an agency or “expert” marketing technologist they will tell you about all the Best Practices you should be following when it comes to Marketing Automation for B2B. And all of those “best practices” are typically highly...