724 N 1st Street, Suite 200 St. Louis, MO 63102


B2B Digital Marketing Blog

Now that people are getting back to work, businesses are opening back up fully and people are generally ready to move on from the effects of the virus, what should you be doing now to gain momentum from your marketing, generating new leads and more sales online?

How to Bounce Back with Marketing Post COVID

During the shutdown we took on new clients but spent a lot of time with out existing clients as well amplifying their marketing to ensure they capitalized on the opportunity given to them that the virus created. While business slowed down for many we made sure that our clients gained even more visibility during a time when their competitors pulled back and did less in their marketing.

Competitors Are Still Holding Back!

This makes now (or technically yesterday) the best time to kick start your online marketing.

What Should You Be Doing?

The most effective tactics are going to be a combined effort to ensure you get in front of customers who are eager to get back to work as usual and stay ahead of your competition.  A mix of…

  • SEO
  • Paid Social Campaigns (such as LinkedIn)
  • Paid Search
  • Blogging
  • and Email

… working together are all going to put you miles ahead of the competitors and will have you front and center for customers who need your products and services.

It’s as easy as that. #Truth


If You’re Struggling on Exactly Where to Start or Have Questions, Call Us at 866-357-7422

Or Submit your information below



    This is going to be a very short post because what we are about to say is so simple.

    Print Companies need to be advertising their capability for the printing of signs for those attending protests and demonstrations.

    Here are a few ways to get more protest sign sales

    • Design Unique Graphics for the Signs and share online
    • Team up with a groups that are demonstrating and donate a portion of sales to their group (they’ll need to funnel sign purchases)
    • Design & Print demo signs that you can handout for some protesters with a message on one side and your website on the other

    We get that everyone has their own opinions on what is going on right now and it’s all very sensitive, but the truth is if you want to keep the lights on “you gotta do what you gotta do” and this is a lucrative opportunity.


    Regardless of what you do you’ll need to promote yourself.  If you can’t do that on your own we can help.


    Have Questions? Call Us at 866-357-7422

    Or Submit your information below


      When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we’re excited to have Awesome people join the team!

      Where are you from?

      I grew up in Belleville, IL.


      What are some things you enjoy doing (besides working)?

      I love going to the Fox and the Muny. Musical theater is my jam. I also studied art in college so I love to draw and illustrate. I’ve written and/or illustrated a couple children’s books and have been working on greeting cards lately.


      Favorite Movie Genre or Fave Movie?

      It’s not a real movie genre but it would have to be “fake science.” Regular sci-fi movies are great (Back to the Future and the like), but fake science is another genre that my best friend and I invented to cover the romantic movies that feature some insane scientific anomaly that drives the plot. “Age of Adaline” and “The Space Between Us” are perfect examples of the excellent genre of fake science.


      Favorite Type of Music and/or Band You’re Feeling Right Now?

      Again, I’m a musical theater nerd so any showtune is fair game for me. “Come From Away” and “Be More Chill” are currently my favorites.


      Place you’d like to visit but haven’t yet?

      Almost too many to name, but I’d love to go to Greece, Australia, and Spain. Oh and the Harry Potter Studios Tour in London.


      Drink of Choice?

      Frozen strawberry margarita (mango is also acceptable) with salt, a lime, and an umbrella because I’m classy



      Welcome to the Team Jacqueline!

      In 2020 Businesses are being mandated to inform Employee and Patrons of social distancing, hand-washing and foot traffic direction.

      Whether you agree, disagree, like it or not, the measures still exist so you as a printer can take advantage of this by ensuring you get this message out to your customers and increase your own sales by helping them comply with the regulations set across the US as businesses start to re-open.

      We’ve written an email that you can use to send out to your customers to inform them that you are creating COVID-19 related signage to help them be compliant and keep their business running during these times.

      This email is Free to you!


      Simply fill out the form below, submit and you’ll access the email, a free image to use in the email and directions on how to set it up!

        Your Name (required)

        Your Email (required)

        Your Phone Number

        Private Equity Firms are experiencing a similar saturation issue that marketing saw happen just a handful of years ago.

        It’s gotten to the point that it feels like everyone is starting their own firm.

        This means that firms are fighting for the same pool of investment with new firms claiming similar approaches and opportunities.


        So again going back to that Marketing example, Private Equity Firms are now having to differentiate in two ways.

        1. They need to be doing new investor lead generation
        2. They need to have a specific focus or specialty. Something that will make you different from other firms.


        We put New Investor Lead Generation at the top of that list because if you aren’t getting found by investors then Good Luck, but if you are doing that lead gen work then you’re already setting yourself apart by at least being an option.


        To Answer the Question about How Private Equity Firms Can Generate New Investor Leads

        There are actually 3 ways to really get this going and to make it effective.

        1. SEO for your firm
        2. Paid Search & Paid Social for your firm
        3. Email Marketing for your firm


        SEO is a complex beast for most, but to be honest there are easy ways to optimize your website so that it shows up often for the investment terms you need to be showing up for.  Does your firm invest in Commercial Real Estate deals? Then you need to be getting found for terms specific to those investment opportunity types.


        Paid Search is similar to SEO in that you can pay to be found when investors search for those terms. Simple and straightforward.

        Paid Social is different and Very Powerful! Using this you’ll be able to target investors directly and get those who are in the market to invest to engage with you in learning more about your offerings and investment opportunities.


        Email Marketing again sounds so easy, but not everyone is doing it. At a minimum you need to be sending a message out to your current investors and prospective investors once a month to stay in front of them with updates and opportunities. But even better is to set up marketing automation to nurture new investment passively to warm up to closing on funding with investors.


        For More Information on Digital Marketing for Private Equity Firms check out this page: https://acumenstudio.com/private-equity-digital-marketing/


        Or if You Have Questions? Call Us at 866-357-7422

        Or Submit your information below