You Opened and Email that said “Do Not Open”
You Clicked Through an Email that said “Do Not Click”
Now that You are here, the last thing we have to say is DO NOT WATCH THIS VIDEO!
DO NOT BOOK A MEETING WITH ME BY CLICKING HERE
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Over the past handful of years print companies have been working on repositioning their brands to be more of a marketing partner and solution provider. A part of that messaging typically includes a tagline or slogan. So the question that many print companies have been asking is “What is the Best Tagline for a Printing Company?”.
Just to get in front of it, you’ll actually find print companies asking about “Print company slogans” as well as print taglines, and while there is a difference between a tagline and a slogan, we’re going to talk about them as the same thing. So print services slogans or print business taglines are the same thing for this article.
Now that we have that out of the way let’s dig into what makes a good tagline or slogan for your print company.
When print companies start looking for slogans or taglines it’s usually because they are changing their message in a way that will help them grow, grab more attention and appeal to new customers. This comes in the form of simple messaging changes, brand refreshes or complete re-brands. Regardless of the approach you’ll take, the big question is “What makes a good tagline or slogan for a print business?”.
When you think of Nike, what words come to mind? Just Do It.
When you hear “It melts in your mouth, not in your hand”, what comes to mind? M&M’s
What is it about these slogans / taglines that makes them good?
They are memorable and simple.
The best thing you can do is make it unique, simple, catchy, add in some personality if possible, consider making it functional and try to share a unique advantage about your company.
In this article we’re going to share with you printing service company slogans and taglines to give you inspiration or that you can steal and use for yourself!
Print businesses that want to use creative slogans will find themselves being more abstract. They don’t necessarily say what you do in a practical way, but are more focused on the feeling they will give to the customer that reads it.
Here is a list of creative print taglines for printing companies you could use or get inspired by.
One of the best ways to connect with customers is to motivate and inspire them. Inspirational slogans related to print services can be a good option if that matches the approach your brand takes to the work it does.
Here is a list of inspirational taglines for print businesses you could use or get “inspired” by.
A lot of marketing research has found that “fun” brands can connect well with a large number of customers. The way you make it fun will be determined by your target market or current customer based, it needs to be relatable. If being fun is something your print company’s brand embodies then it makes sense to have a fun slogan for your print company.
Here is a list of fun taglines for printing businesses you could use or get “inspired” by.
One of the biggest pain points in the printing industry for customers is the time it takes to get their printed project completed and in their hands. There is a wide range of expectations whether it’s same day, next day, same week or longer. If you can guarantee quick turnaround times that can make for a very compelling print tagline or slogan.
Here is a list of time based taglines for print companies you could use or get inspired by.
Another hot point for customers is ensuring that their printed products are of a high quality with accurate color, size, consistency, etc. This too makes for a good slogan for a print business.
Here is a list of quality centric slogans for printing service businesses you could use or get inspired by.
And last but certainly not least are the practical slogans and taglines for print businesses.
These are the easiest and most straightforward you can get.
Here is a list of “to the point” practical taglines and slogans for print shops you could use or get inspired by.
We hope these print slogans and taglines are helpful as you think about choosing or updating your own now and in the future!
And while we aren’t a branding agency we would love to help you get this new message (or your current message) out to new customers to drive more traffic, leads and sales.
If You Are Looking to Focus on Getting More Leads & Sales or Have Questions, Call Us at 866-357-7422
Or Submit your information below
The majority of companies at some point ask the question “Should I Hire A Digital Marketing Agency?” and they then go searching online to find out what they should ask, read experiences that other companies have had working with a digital marketing agency and look at a number of options for agencies they could potentially work with.
There’s a lot packed into that question though!
Why are you even looking to hire a digital marketing agency in the first place? That simple question will help you determine if you need to actually hire one or not because it will validate if it’s worth it when weighed against other options. Let’s go deeper.
For most companies the reason the reason they are looking to hire an agency is because they want to see growth online. But there are a number of other reasons you may be looking to hire. Does anything on this list look align with your need?
While there are a number of other reasons we could list out, these cover the major reasons. This is a great place to start because the different reasons require different answers.
You shouldn’t hire a marketing agency if you are replacing an In-House Marketer because you’ll never get the level of 1 to 1 communication you had with that employee. It’s likely you had that person doing a lot more than what an agency will do. In many cases companies have that marketer doing things well outside of their typical marketing duties, which is for sure not going to happen with an agency.
You shouldn’t hire a digital agency if someone told you to or you simply read that you should. It’s great that you’re looking into it, but if you didn’t arrive at this question on your own out of a specific need then you’re just going to look for reasons that you shouldn’t work with an agency making them prove their worth and that’s just a bad relationship from the start. It’s a lose-lose situation.
You are building a new website. The reason we say maybe is that if you are just looking to have a new better looking website then you really just need to hire a web designer / developer or web design agency. A Digital Marketing agency can help, but they are most helpful when conducting research on content and optimizations that will be built in to the new website.
What you are looking for is growth online whether that be increasing traffic, getting higher rankings in the search engines, getting more conversions from your website, getting more overall leads, generating more sales from your site. This is what digital marketing agencies are built for and are best at. Yes, they can build other things and do other work, but don’t expect them to be experts in those other areas such as Branding, Video, etc.
Unfortunately we won’t really go into this too deeply because the answer really lies with you personally. If you’d rather have another body on the list of employees, another person in the room at the office, need the marketer to answer phones of customers, or something similar then hire a person internally.
If you want a transactional relationship of “Agency you do X for me and I’ll pay you Y” then hire an agency.
You can find cost analyses of agency vs in-house marketers or teams, but the truth is most people hire in-house vs agency based on the reasons we shared above.
If you’re looking to hire a digital marketing agency then let’s talk, if not then we’re glad we could help clear that up for you!
If You Are Looking to Focus on Getting More Leads & Sales or Have Questions, Call Us at 866-357-7422
Or Submit your information below
Are you a Marketer, Sales Leader or Owner of a Print Company that is interested in sharing your knowledge and skills with the greater print community?
We’re starting a series of content where we interview people like you in the print industry to get the best advice, tips and tricks on how you market your company.
If you would like to be interviewed for an upcoming article please fill out the form below and we’ll contact you with information and next steps!
Simply Submit Your Information Below
There are different degrees of concern among marketers (and organizations) when it comes to email, spam and regulations that govern how and when you can send email to contacts.
But what most people don’t understand is the differences between the major governing rules for email and spam.
The biggest difference between the 3 is the global geography that they affect. Each of these email policies only applies to specific countries and regions so we’ll go into each of them to explain the difference.
Of the three the least strict is the U.S. based CAN-SPAM, followed by the Canadian CASL law and lastly the most strict and comprehensive is the European GDPR.
CAN-SPAM actually stands for “Controlling the Assault of Non-Solicited Pornography and Marketing” and was created to protect consumers by prohibiting the use of deceptive or misleading information in commercial marketing emails (commercial emails are those intended to market a commercial product or service). This act applies only to the United States.
The running joke among email marketers (at least the ones who aren’t uptight) is that the CAN-SPAM Act allows you to do just what it’s named, that you “Can Spam” people.
The reason this is said is because this act is an Opt-Out regulation. As long as the people you are sending email to haven’t told you to stop, then you can continue to send them email. It really is that simple.
To stay compliant you have to not be egregiously attempting to deceive your intended recipient and give them the mechanism to Opt-Out which is what you’ll typically see as an unsubscribe link.
*Linked here is the full act https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/can-spam-rule
CASL actually stands for “Canada’s Anti-Spam Legislation” and was created to regulate how organizations collect, use, and disclose personal information when conducting or operating their businesses. While this legislation is only active for recipients in Canada, enforcement agencies claim they will enforce this against anyone globally who violates their act. But as it relates to the United States following the expansion of the Safe Web Act in 2012 only 63 cases have been pursued from 9 different countries and all of these cases were large scale operations intentionally violating, exploiting and deceiving recipients.
So if you’re not a big company and you’re not intentionally trying to deceive recipients in a significant way then you really are safe.
The CASL Law is an Opt-In legislation that essentially states you cannot email someone without their prior consent (consent in this case is both explicit and implied).
*Linked here is the full law https://laws-lois.justice.gc.ca/eng/acts/E-1.6/index.html
GDPR actually stands for “General Data Protection Regulation”, was enacted by the European Union and is the most strict and comprehensive global privacy act ever put in place. Again it was created to protect consumers data and privacy like the others.
This one is also an Opt-In regulation meaning that you must give consent prior to being shown commercial marketing messages (including email). It applies to recipients of the European Union, but is intended to affect any global business that sends messages to those recipients.
The GDPR is why you know see so many “cookie” consent notifications on websites.
Again there is still leniency here because there are considerations for sending electronic commercial messages to consumers who have legitimate legal interests with you such as being an existing customer, partner, etc.
*Linked here is the full GDPR laws https://gdpr-info.eu/
While we only covered a small portion of each of these Acts, Laws and Regulations we can say to you that the goal for each of them is to protect the privacy and data of consumers online.
We typically focus on the Email Marketing aspect because it is the main area that an individual business has control over when it comes to potentially violating a rule within these laws.
And while a good number of marketers get bent out of shape about pixels, cookies and email and “following” the laws, the truth is that this is a tiny part of the overall protection that comes from these acts. The most egregious and damaging violations are from bad actors that are breaching databases, phishing in email and leading consumers through online targeting to steal information, steal identities and cause actual harm.
In nearly every case you as a U.S. company cannot be held responsible if someone breaches Google’s, Mailchimp’s or GoDaddy’s database. Why would that be your fault?
The governing bodies are focused on stopping “really bad” things and are less concerned with the nuisance of spam email or retargeted ads.
Email and retargeting are easy targets to get consumer buy-in because it’s so visible and in some cases a nuisance (if positioned that way), but the reality is that these are not the primary concerns for the majority of these Acts, Laws and Regulations.
While we are not attorneys (attorneys will wrap you in a bubble and tell you the world is going to end if you do anything), we can tell you that we’ve been doing this work for over 20 Years and have never met or known anyone personally who have been contacted by or penalized by any of these agencies.
Most marketers who speak about the doom and gloom you’ll face if you don’t follow everything “perfectly” are simply overreacting, costing you time & money and in many cases don’t even know what they are talking about.
This article is intended solely to be an informational piece for you to better understand our position on handling CAN-SPAM, CASL and GDPR.
If you want to talk to us about digital marketing then give us a call or contact us directly, but we aren’t putting a form in the body of this blog article because it get’s a lot of traffic and we’re not interested in queries about these laws from people (sorry inquiring minds). We’re focused on growing your traffic, leads and sales!