We wanted to share this example of a Direct Mail piece that is extremely simple but uses the power of personalization to increase it’s effectiveness.
This company, Supplement Superstores, has their store managers send out Thank You cards after in-store purchases with personal handwritten notes that mention what was discussed in the store during that visit or about the products purchased.
Doing this has increased their customer loyalty and customer retention allowing them to grow significantly year over year.
Hopefully you can use this as an example of the power of print when talking to prospective customers.
We’re getting print companies in front of customers so they can pitch ideas like this.
So if you want to learn more about how you can start generating new business online then click here: https://acumenstudio.com/print-industry-digital-marketing/
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