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B2B Digital Marketing Blog

While this article is very specific to Banner Printing it actually applies to every term you are looking to rank well for. So let’s set the stage…

You want to rank better in the search engines for terms related to Banner Printing right?

The question is “How do you do that?”.


There are two things you have to consider.

  • Traditional Keyword Research vs Strategic Keyword Research for Printing Terms
  • The search engine results mix (or distribution)


We explain in more detail below.


Traditional Keyword Research VS Strategic Keyword Research for Printing Terms

In traditional KWR the rule of thumb is to enter the name of the product / service you want to rank for into a keyword research tool and capture the term that has the highest volume with the lowest competition. Then optimize your page for that term.  This is not bad advice and does work the majority of the time.



If you want to get better results you’ll do this.

Strategic Keyword Research.

To do this you have to brainstorm a little to come up with other ways that customers search for your product / service.  This could be that they call the product / service something else or they search the “fix” your product / service solves.

You just may find a term with better volume, a lower competitive saturation and better mix in the search engines. We’ll talk about the mix in a second.


The Banner Printing Keyword Example

Let’s say you want to rank for Banner Printing.

We also think you should rank for that.


When doing a keyword research task you find that Banner Printing shows up as having 9,900 searches per month with a moderate level of competitiveness.  That’s good news!



But then you think about the ways customers were asking for that service on calls.

They were saying Custom Banners quite often.

Let’s research that term.


You find Custom Banners returns a search volume of 14,800 searches per month and a similarly moderate level of competition.




You do a quick check and see that Google is return similar results.

Companies like yours selling banners.


We suggest optimizing for the Custom Banners term!


The Search Engine Results Mix

We mentioned this earlier in the article that the search engine results will have a mix of elements.  These are typically ads, maps listings, natural / organic listings, Google My Business information, structured snippets and sometimes Product Listing / Shopping ads.

What we advise looking at as most important (for product / service terms like Custom Banners) is are there maps results and do the organic listings under the maps show massive national competitors or a mix of national and local competitors.

If the organic results have a bunch of big national competitors (Vistaprint, Buildasign, etc.) then you’ll need to focus on optimizing for getting into the maps listings!

If there is a good mix of local companies in the organic results you’ll be optimizing for both the maps and organic results.


Example of Search Engine Mix for Custom Banners



In summary…

If you want to rank for Banner Printing start by optimizing for Custom Banners, but also include the term Banner Printing in your page copy.

AND get yourself claimed, verified and optimized with the Google Business Listing service.



If You Have Questions on This Call Us at 314-736-4434

Or Submit your information below


Time Management is Crucial for Project Management

Without time management, your project management efforts will fall short. Time management is crucial to any project manager’s success. Proper time management is using your time effectively and knowing what types of tasks should be done first and what can be done last. That way you’re not burning all your energy on a task that becomes tedious and time-consuming. Tasks that take longer typically require a more focused and set time blocked out on your calendar. 


Key Time Management Approaches

Time management is different for everyone. Time management is not just about getting as much done as you can in one day, it is about effectively planning out your day so that you are able to get your work done properly and efficiently without leading to burnout. 


Some key approaches are to …

  • Set aside a block of time every morning to make a list.
  • Block out times on your calendar to dedicate to a specific task.
  • Check your email 3 times a day (Begining, Middle, and before the end of the workday.) 
  • Schedule breaks – Give yourself breathing room. Take a walk or have a snack to re-energize.
  • Prioritize your tasks – What takes longer? What needs to be done first? (Hint: Not everything needs to be done first)


Time Management & Taking Care of Yourself

I get it. Sometimes we get caught up in the idea that everything has to be done right away at the same time. Sometimes it gets hard to get away from that concept. However, not allowing yourself to breakdown your day and digest what is going on will lead to burnout. Prioritize your work so that you are able to get those true high priority items done.  As a project manager, there will be hectic days and there will be slow days. If needed, you should break down your workload down by the week. Decide what will be the primary focus of each day and knock it out. Make designated times for breaks. 


Without proper time management, you can’t be an effective project manager, so Study & Practice, you’ll get better.


If you have Questions Call Us at 314-736-4434
Or Submit your information below


We know you have questions because we are talking with print companies every day about their marketing and how to make it perform better.

The team wanted to invite you to Send Us Your Questions!

Here are some examples…

  • How can I get more leads from Organic Search?
  • How can I get more leads from Social Media?
  • Why aren’t my Google Ads generating a positive ROI?


Submit your questions below and we’ve love to get you answers.


Submit Your Questions using the Form Below


Call Us at 314-736-4434


We hear this question a lot.

As a Print Company “What should I have on my website?”.

And while the question itself is a little vague the answer is actually pretty specific.


First thing is let’s define what your print website is meant to do.

  1. Get You Found
  2. Educate
  3. Convert

Those 3 things are the primary purpose of you site.

You can get found by optimizing your site for search so when customers look for the services & products you offer they will find you.

You obviously can educate in a number of ways such as letting the customer know who you are, what you do, how you do it differently, what you sell, new products, etc.

And most importantly converting the customer can be they submit a form on your site, placing a quote /order, call you while / after viewing the site and turning them into a new customer or additional sale.


So What Should Print Website Have On It?

To make this really simple, there are only a handful of things you actually need.

  1. Homepage that tells who you are, what you do, how you do it and what they should do to take the next steps overall
  2. Product / Service Pages
  3. Quote / Order Form
  4. Contact Form
  5. Conversion Points (forms & click to call links)

Obviously the site can be packed with images, video, other pages, etc. but if all you have are the 5 listed items then you’ll be good to go.

Unfortunately many print companies don’t have those 5 things.


The Homepage

It needs to list information about who you are as a company, an overview of what you do with clickable sections on the specific products / services and a quote & contact form / CTA (call to action).  This allows the visitor to self segment on the homepage where most traffic originates or orients from.


Product / Service Pages

It sounds obvious but this is where many print companies fail.  They in many cases have a single page that lists out all of the products and services, but this won’t cut it.  Have individual pages for what you sell allows you to better explain how you do it best, create a more compelling call to action for higher conversions and it can be used for posting to social media most effectively (a wide format post is linked to the wide format page, get it).

This will also get you ranked better in search.


Quote / Order Form

Most companies have a contact form, but fewer have a legitimate independent quote / order form (which you need).

Most understand the order form should live on it’s own when in many cases there is a transaction and payment tied to it, but the order form details are typically more robust than what you would find on a basic contact form which is why it needs to be separate.

This form can live on it’s own page or on every product / service page (we recommend every page!)


Contact Form

Almost everyone has one of these, but we come across a good number of print websites that DO NOT.  Those sites in many cases will have a mailto link with a general email address.  This is NOT Good!

The second thing we find that many don’t do is capture those form submissions or in some cases not send them to the right place.

There are a number of reasons why the submissions wouldn’t get to where they should, but just know that there’s a good chance your contact form is messed up.  And you’re likely not capturing the submissions in a way that would allow you to follow up with them easily in the future.


Conversion Points

The website needs ways for customers to connect with you, duh right.

But this is one of the most common things we find wrong with websites for printers. They don’t have even basic calls to action asking visitors of the site to do something.

  • Get a Quote
  • Contact Us With Your Question
  • Download This Case Study / Price Sheet / etc.
  • Click to Call

Bonus: Use Google Analytics and you can track all of this to see website performance!


Take a second to audit your own website and see if you are or are not doing the things we have listed above!


If you have Questions Call Us at 314-736-4434
Or Submit your information below


LinkedIn launched a new feature that gives you more control over your LinkedIn Company page by allowing you to add a Custom Call-to-Action Button.

Why is this important?

If you aren’t publishing content to LinkedIn or taking care of your company page then I guess it’s not for you.  BUT for those who are actually trying to generate more business online (which you should be) by using LinkedIn (which you should be!!!) it will get you more clicks through to your website.

Trust us, you Want More Clicks & Visitors to your website.


How do you Update the LinkedIn Company Page Button?

First you’ll need to be an Admin of your LinkedIn Company Page to do this.

Start by logging in to LinkedIn and navigate to your Company Page at linkedin.com/company/your-company-name

For example our is linkedin.com/company/Acumen-Studio

If you don’t know your company page URL then simply search for your company using the search box at the top of your screen.


Once on your LinkedIn Company Page you’ll need to click the Pencil Icon next to the Custom CTA Button.

Those five new CTA options are: Contact us Learn more Register Sign up Visit website



On the next screen you’ll be presented with options for placing the buttons settings.


You have a handful of choices to pick from.

  • Contact us
  • Learn more
  • Register
  • Sign up
  • Visit website

Choose the language for the button that best fits the next step for the visitor and add in the URL for the page you’ll be sending them to.


Then you’re DONE!


If you have Questions Call Us at 314-736-4434
Or Submit your information below