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B2B Digital Marketing Blog

When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we’re excited to have Awesome people join the team!


Where are you from?

Well, I was born in Norfolk, Virginia into an air force family. By the time I was 13, I’d moved to 11 different places. I spent the most time out in California, mainly Edwards AFB which I consider home. I moved to Missouri 8 years ago from Dallas, Texas for school and have been in StL about 2 years.


What are some things you enjoy doing (besides working)?

I love turn-based strategy games like Civ 6 or XCOM on the computer or board games like Ticket to Ride or Catan.  If I am feeling frisky, you’ll find me at the local card room playing Holdem.  I also have an affinity for the outdoors.  I love camping and exploring.  And I love spending time with my daughter.  She’s 12 now going into the 7th grade.  And we watch a lot of “old” movies together.  She’s becoming a little movie buff like me.


Favorite Movie Genre or Fave Movie?

I have favorite writers and directors.  My top three film creators are the Coen Brothers and Tarantino.

These movies I consider must see:

1. A Serious Man – Coen Brothers
2. Mr. Nobody – Jaco Van Dormael
3. Pulp Fiction – Tarantino

But my all time favorite for personal reasons is a John Malkovich, Edward Norton, Matt Damon film called Rounders.


Favorite Type of Music and/or Band You’re Feeling Right Now?

I’m a lover of music.  When I am playing cards or focusing, I’ll go with techno.  When I am in the mood for something different, I’ll go with foreign stuff like Bass Hunter or the hu.  But when I am just driving around, I’ll go with some good old classic Rock.  Maybe some Eagles or Kansas.


Place you’d like to visit but haven’t yet?

Space.  Because, you know, it’s space.


Drink of Choice (doesn’t have to be alcoholic, but can be as well)?

If I am drinking, it’ll be a captain and coke. Day to day though, I am fueled by Red Bulls and Gatorades


Welcome to the Team Alex!

Question from us at Acumen to You: “Are you using business email addresses or personal email addresses when marketing to potential customers?”.
Question we get from our customers: “Should we be marketing to only business email addresses or can we also market to them using their personal email addresses?
This is concern is understandable, especially in today’s climate when everyone is hyper concerned about doing the “right thing” or not “overstepping” in some way.

Business vs Personal Email Breakdown

The reality is that for many people there is a big overlap as to when they use personal or business email addresses.
There is no rule here either, sometimes customers choose to use their personal email and other times business.
Here is the good news… It Doesn’t Matter!
There has been numerous research studies showing the prevalence of business vs personal email use and they all have similar insights.
People use both when submitting their information online.
Again that is great news.
One study even showed that C-Level executives across all size companies provided a personal email address 50% of the time.
The truth is that most people can’t even describe under what circumstances they might submit a lead generation form using a business or personal email address.

So What Should You Do With Your Marketing Email?

Send it to everyone!
If a lead chooses to give you a personal email address then honor that decision by sending them your marketing material to the email address they gave you.
We could honestly talk for days on this, but we wanted to share a quick answer to a burning questioning (or held belief) that many marketers have.


If You Have Questions or Want to Talk more about Email Marketing, Call Us at 866-357-7422

Or Submit your information below

    If your organization or firm targets Convenience Stores (C-Stores) then this is Fantastic News!
    Print Companies supplying Displays and Signage, Private Equity firms or brands with products in the convenience store space all need to know that signs point to more revenue in the short, mid and long term.
    Now is the time to be Marketing to Convenience Stores!

    What are the Signs that Point to Revenue Growth for C-Stores?

    One major sign we’ll focus on is hiring.
    For example, Royal Farms, Thorntons, Speedway and Pilot are all going on a hiring spree.
    More states are opening up fully from the COVID shutdowns and for those that still aren’t 100% restrictions have relaxed, plus the American public is restless and needs to get out.
    This Summer’s driving season is going to be HUGE for these reasons, this will bring a huge influx of cash into the convenience store space and force stores to increase staffing.
    Positions C-Stores are Hiring For
    • Hourly Retail: These include cashiers, food services, facility services and other similar positions.
    • Retail Managers: These oversee store operations and the hourly retail team members.
    • Drivers: Thousands of new driver positions are looking to be filled for transporting goods and fuel.
    • Corporate Positions: These consist of marketing, supply chain, inside sales, human resources and finance.

    In total with just the companies we listed they are looking to fill almost 20,000 positions!


    Marketing to C-Stores

    Regardless of your primary business, if Convenience Stores are a target customer or acquisition for your business, organization or firm then now is the time to increase your visibility to their decision makers.
    How should you market to convenience stores?
    If we split marketing into two categories: Traditional and Digital ( offline marketing and online marketing )
    You really need to be doing both.
    Being present to these decision makers in the c-store space where they are engaging is where you need to be.
    And the fact is that they are everywhere. Everyone has their own preferences and you being everywhere ensures you’re in front of everyone.
    At Acumen we know Digital.
    Our strongest advice is to be running comprehensive online campaigns and publishing content to get found by decision makers when they search and to engage them by sharing your value proposition in ads that run on channels like LinkedIn where you can target the industry, companies, and job titles of target customers or acquisitions.


    If You Have Questions or Want to Talk about Marketing to C-Stores, Call Us at 866-357-7422

    Or Submit your information below

      This is a question we get regularly from different printing businesses.

      They ask, “Does Social Media Actually Work for Print Companies?”

      And the answer is…  Maybe!


      What Does Social Media “Working” for You Even Mean?

      This is the real question that has to be asked.

      In our experience what most print companies want from social is new business, returning business and higher frequency of orders from existing customers. There are the exceptions such as print companies who are already growing and are looking to change up their entire brand identity & messaging. That is more of a creative endeavor that requires a different set of tactics on social than the goal of just generating new and more business from social.

      So is that what you think about when saying you want Social Media to “Work” for you? Generate New Business?

      If yes, then keep reading because that is our area of expertise (not branding or identity).


      How Can Social Media Work for Your Print Business?

      1. Be Present

      Of course this seems like a no-brainer, but unfortunately many print companies are not posting to social media. Why aren’t they posting? No time, don’t think it works, don’t know what to post about, etc.  But that is the biggest problem. Not being there for any reason guarantees social will do nothing for you and generate no leads or sales.

      2.Be Active

      Some would call this consistency or even engagement and those descriptions work as well, but posting regularly at some frequency is the minimum effort level needed for success. 3 or 5 times a week is all you really need to see an increase in traffic from social to your site and an increase in awareness for your business. We recommend either posting every Monday, Wednesday and Friday or 5 days per week Monday – Friday.

      3. Sell

      This is thing that most printers find troublesome. It’s felt that you can’t sell to people on social media. But the fact is that you need to be. Posting awareness level content is great to give people a glimpse into your world and connect with you on that, but it’s just as important to show customers what you can do, what your value proposition is and move them to buy. This is what brings you that increase in new business from social media.


      And that really is it.

      You can do as much as you want or just the bare minimum and you’ll see results. Guaranteed!

      We’ve got more information on Social Media for Print Companies if you Click Here.


      If You Have Questions or Want to Talk about Social for Your Print Business, Call Us at 866-357-7422

      Or Submit your information below

        We wanted to share this example of a Direct Mail piece that is extremely simple but uses the power of personalization to increase it’s effectiveness.

        This company, Supplement Superstores, has their store managers send out Thank You cards after in-store purchases with personal handwritten notes that mention what was discussed in the store during that visit or about the products purchased.

        Doing this has increased their customer loyalty and customer retention allowing them to grow significantly year over year.

        Hopefully you can use this as an example of the power of print when talking to prospective customers.


        We’re getting print companies in front of customers so they can pitch ideas like this.
        So if you want to learn more about how you can start generating new business online then click here: https://acumenstudio.com/print-industry-digital-marketing/


        If You Want to Just Talk to Us Now or Have Questions, Call Us at 866-357-7422

        Or Submit your information below