Marin recently pulled together information as a report on the State of Digital Marketing for 2017.
From their site:
“Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Read the report to learn the current state of the digital marketing industry, plus expert tips and recommendations for success.
Digital Marketers’ top priorities for 2017
The ROI potential of different mobile marketing strategies
The main reasons marketers miss out on revenue opportunities
How marketers can increase advertising performance by 70% or more
The hottest marketing technologies industry leaders are looking to invest in next”
We grabbed some of the highlights and shared them here:
- 43% of marketers expect their mobile budgets on search marketing investment to increase between 10% and 30% in 2017
- On the social side, 70% of respondents plan to increase their advertising budget
- Marketers on search and social face an ongoing learning curve due to the constant influx of new features and ad products. As a result, many struggle to keep up with the fast pace of innovation *We at Acumen don’t struggle with this by the way
You can download the full PDF report here: http://downloads.digitalmarketingdepot.com/rs/727-ZQE-044/images/MAR_1706_StateDigAd.pdf