If you're considering writing a blog for your PE firm then you've likely asked yourself or had the question asked by a Managing Director / Managing Partner, "Why should we write blogs for our firm?" or "What will blogging do for a Private Equity Firm like ours?". These are valid questions that most content marketers would react to quickly with a short answer like, "Because it works" or "How else are going to get found by...
This is a great question and really depends on your goal. If the goal of your current efforts is to generate leads and sales then the importance of an email signature is much lower. But if your goal is brand awareness or recognition then the email signature becomes much more of a priority, as it can play a big role in that effort. Here we’ll explore each of these scenarios a little further. Are There Email Signature Rules? There really...
We talk with a number of Private Equity firms each month and the one thing that comes up about 50% of the time in our conversations is "Should their firm being doing SEO?" and "Does SEO even work for Private Equity?" The other half believe that SEO for Private Equity works but needs to better understand how so they move forward on getting the results they need it to produce. Here we explore how your firm can increase...
When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we're excited to have Awesome people join the team! Where are you from? Well, I was born in Norfolk, Virginia into an air force family. By the time I was 13, I'd moved to 11 different places. I spent the most time out in California, mainly Edwards AFB which I consider home....
Question from us at Acumen to You: "Are you using business email addresses or personal email addresses when marketing to potential customers?". Question we get from our customers: "Should we be marketing to only business email addresses or can we also market to them using their personal email addresses? This is concern is understandable, especially in today's climate when everyone is hyper concerned about doing the "right thing" or not "overstepping" in some way. Business vs Personal Email Breakdown The...