When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we're excited to have Awesome people join the team! Where are you from? Well, I was born in Norfolk, Virginia into an air force family. By the time I was 13, I'd moved to 11 different places. I spent the most time out in California, mainly Edwards AFB which I consider home....
Question from us at Acumen to You: "Are you using business email addresses or personal email addresses when marketing to potential customers?". Question we get from our customers: "Should we be marketing to only business email addresses or can we also market to them using their personal email addresses? This is concern is understandable, especially in today's climate when everyone is hyper concerned about doing the "right thing" or not "overstepping" in some way. Business vs Personal Email Breakdown The...
If your organization or firm targets Convenience Stores (C-Stores) then this is Fantastic News! Print Companies supplying Displays and Signage, Private Equity firms or brands with products in the convenience store space all need to know that signs point to more revenue in the short, mid and long term. Now is the time to be Marketing to Convenience Stores! What are the Signs that Point to Revenue Growth for C-Stores? One major sign we'll focus on is hiring. For example, Royal...
This is a question we get regularly from different printing businesses. They ask, "Does Social Media Actually Work for Print Companies?" And the answer is...
We wanted to share this example of a Direct Mail piece that is extremely simple but uses the power of personalization to increase it's effectiveness. This company, Supplement Superstores, has their store managers send out Thank You cards after in-store purchases with personal handwritten notes that mention what was discussed in the store during that visit or about the products purchased. Doing this has increased their customer loyalty and customer retention allowing them to grow significantly year over...