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B2B Digital Marketing Blog

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Leaders of Business & Marketing

DJ is the Director of Web Marketing for KBMax and the former Director of Marketing at KnowledgeLake where he is responsible for strategy and delivery of corporate marketing, operations, lead generation, team management, brand development/creative and communications. He has extensive knowledge and experience in project management, creative direction and online marketing including messaging, branding, and content creation for both print & web design. Prior to KnowledgeLake he was a Consultant for Accenture which is a leading global...

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B2B Content Marketing, B2B Digital Marketing, Content Marketing & Sales Tips

B2B companies ask us often "Does Social Media Work for B2B?" and in our experience that question is being asked because there is a presupposition that is doesn't work for B2B markets. But as with any answer we give here on the Acumen blog it really depends. What does it depend on? What does "Work" mean for you as a B2B company? If you simply ask Does Social Media Work for B2B Businesses then the answer is...

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Leaders of Business & Marketing

Jon is the co-founder and President of Raven Internet Marketing Tools (has been acquired by TapClicks), a digital marketing performance & reporting platform. Before that he was an Interaction Designer for Visa out in Denver, CO. Before that he was the lead designer and product manager for an internet start-up company that provided web-based CRM and project management tools for non-profit organizations. Jon has been involved with website development and internet strategy since 1995 and continues...

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B2B Content Marketing

When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we're excited to have Awesome people join the team!   Where are you from? Litchfield, IL   What are some things you enjoy doing (besides working)? I like to go to the gym in my free time, occasionally read Stephen King novels, and eating SUSHI   Favorite Movie Genre or Fave Movie? Anything Scary or Thriller   Favorite Type of Music...

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