Every time someone new joins the Acumen Team we get excited to share with you a little about them. Mark is joining us as the newest Account Manager and we asked him a few questions that are always good "get to know you" ice-breakers. Where are you from? I was born and raised in Belleville, IL. What are some things you enjoy doing (besides working)? I enjoy watching and playing cricket, hiking, and checking out new places around town with friends...
Have you every asked the question: Who Should I Be Targeting on Facebook? This is one of the Most Common questions we hear from print companies when it comes to Facebook. And it's actually a really good question! Why Did We Put This List Together? To be honest it's our business to put together content & campaigns for printers like you which in many cases includes running Facebook ads to get you in front of new customers. BUT we know...
Have you seen an increase in your organic (SEO) traffic or a jump in Paid Search (Google Ads) traffic? Over the past 7 months we've seen an Enormous spike in searches for manufacturing and professional service terms. More specifically, these searches have a buying focused intent. Really Good News for you! In 2019 so far there has been a lot of leadership change across many B2B industries and new decision makers are replacing an older generation of buyers. What we've...
It’s true that most B2B companies aren’t doing any content marketing at all. And of those that do, most are simply pushing out awareness focused messages that don’t convert. We know it’s tough out there to make this a priority, but if you are currently running any content marketing or plan to do any in the near future then read on to learn how to make sure what you do gets results. The Top B2B Content Marketing Ideas for...
While this article is very specific to Banner Printing it actually applies to every term you are looking to rank well for. So let’s set the stage… You want to rank better in the search engines for terms related to Banner Printing right? The question is “How do you do that?”. There are two things you have to consider. Traditional Keyword Research vs Strategic Keyword Research for Printing Terms The search engine results mix (or distribution) We explain in more...