Pumpkin Spice Latte Marketing – The PSL Effect
There’s no doubt that if you’re a human being alive today it is a near 100% guarantee that you’ve heard of, seen or even tasted a Pumpkin Spice Latte. Some of us are fans, others are indifferent, while a few are outright haters, but when it comes to business and marketing the fact remains that the Pumpkin Spice Latte is a case study on how strong marketing’s influence can actually be. In this article we are going...