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B2B Digital Marketing Blog

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B2B Content Marketing, B2B Digital Marketing, Content Marketing

Something that we've encountered over and over are companies and marketers who are looking for ways to make their Digital Marketing Easier. Easy Digital Marketing, Simple Digital Marketing, Simple Digital Marketing Strategy or however you search for it when looking for this answer they all lead to the same thing. "How can I make it easy to market online?". Why are people asking this question? That is a simple answer, We Don't Have Time! We're right there with...

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B2B Content Marketing, B2B Digital Marketing, Content Marketing

One of the most impactful tactics in communication and in marketing is the use of personalization. We've known this for centuries. The only thing that changes are the tools we use to communicate. Whether it be written, visual, audible, digital or physical you can add personalization that will produce better results no matter what the desired outcome is for you and your organization. What we're going to talk about specifically in this article are PURLs, or PURL...

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B2B Content Marketing, B2B Digital Marketing, Content Marketing

l.facebook.com is a referred click from a link that has been shared on Facebook. The best way to describe how the l.facebook.com referral shows up in Google Analytics is to think about when you post or share on Facebook. If you were to write a Facebook post that included a link to your website, shared it to your feed and someone clicked on that link, the click and resulting traffic to your website can result in the...

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B2B Content Marketing, B2B Digital Marketing, Content Marketing

If you are currently using Google Analytics and have logged into the platform with the last 9 months then you are likely aware that as of July 1, 2023 Google Analytics UA or GA 3 as some call it will be "Sunsetted". Essentially Google is going to stop tracking much of the critical data it collects currently in Google Analytics UA in a move to force everyone to start using the new Google Analytics 4 or...

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B2B Content Marketing, B2B Digital Marketing, Content Marketing

We get this question fairly often, “What is the difference between CPA and CPC?” or “Which is Better, CPA or CPC?”. There really isn’t a good answer to which is better because they are different and would be better in specific situations. But sharing with you the difference between CPA and CPC is much easier and helpful for those in search of answers. In this article we’ll go deep into the CPC vs CPA question. So however you...

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