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B2B Digital Marketing Blog

Have you struggled to figure out how to brand / re-brand your company?  Or even wondered if doing it is a waste of time?

We don’t consider ourselves a Branding Agency but we are experts at knowing where your company lands in the spectrum of branding needs.

Here’s a Fact!

If you were to talk to a creative / branding agency today they will tell you that…

  • You need to do research
  • Create a messaging & positioning strategy
  • Build the creative

Makes sense right? It sure does, but wow, that’s generic!

Then they’ll speak to the success of big brands.  They will always reference Apple, then talk about other huge brands like Nike and others.

Here’s another Fact!

Apple didn’t become how it is today overnight.  Neither did Nike or any other huge brand.

 

This is a typical journey of a company from startup to mature leading brand.

  1. Company starts – No one knows you who are or how good your product / service is
  2. Company gets sales – The company has the ability to keep going
  3. Company grows – Now more sales are achieved and needed to get bigger
  4. Company is bigger – More people know about the company through sales and word or mouth
  5. Company matures – Refines processes, products and services in a consistent way
  6. Company is defined – People now know the company by it’s name, logo, products, services, etc.

Most companies hang out at stages 2, 3 and 4.

You get very little benefit from Apple-level branding until your ready to move into stage 5 of maturing the company.

Of course you need to differentiate your company, define your goals and have a clean & consistent visual identity.

But to over focus on your message and position in early stages can only help so much.

If you’re company is in stage 3 or 4 then you need to focus on strategic deployment of your company, products and services.

Sales focused messages that are put directly in front of the people that best fit your ideal customer profile and those searching for the products & services you provide.

There’s a Branding for that!

And it’s not the overthinking of which adjectives to use when describing how you provide the best services and deliver the best products.

*As a side note that’s pretty much every branding agency’s process. Figure out a way to say how you’re different, provide the best service and have the best products in a way that makes you feel good about the process you just went through and paid for.

 

By researching online what customers pain points are, how they search for the products & services you sell and what other industry authorities are saying on these topics you can create a content strategy that answers their questions, get’s you found and “brands” you as a go to resource and provider of exactly what your customers are looking for.

This will grow your sales, your brand and your reputation (which ultimately is a part of your brand).

 

Contact us to learn more about how we can Brand you into more sales!

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We are Excited to welcome Aykut Ibrisim to the team as a new Sr. Marketing Strategist!
His experience is strong, his attitude for winning is stronger.
Learn a little bit more about Aykut.

Where are you from?
I’m actually from  Turkey – Istanbul, but I’ve been living in St. Louis for almost 4 years now.

 

Where did you Graduate from? (College / High School if not college grad)
I  had my BA in Public Relations and Advertising from Istanbul Bilgi University.

 

What are some things you enjoy doing (besides working )?
I recently began producing Podcasts and I really enjoy learning different things, meeting with different people with each show. I love making and upscaling things such as turning vintage cameras into lamps, bringing old bikes back into life.

 

Favorite Movie or Movie Genre?
Good old Star Wars series are the best. Give me all Dystopian movies 🙂

 

Favorite Type of Music?
I am a fan of Blues from the heart. But my Spotify lists are mostly filled with Indie Rock.

 

Place you’d like to visit?
There are too many places I would like to visit in States which makes me very excited but I am really looking forward to visiting Grand Canyon.

 

Drink of Choice?
During the day always trying to keep hydrated with plenty of water. But in terms of enjoying the moment with friends and family, The Old Fashioned is my first choice.

Facebook ads are typically a part of most successful B2B digital marketing & content marketing campaigns.
This platform has become increasingly more complex over the years, but is very powerful at getting in front of prospective customers.

To guarantee you’re maximizing ad spend and generating High ROI from your Facebook Ad Efforts we wanted to make sure you had a guide that would give you the best advice possible in making that happen.

  • Only 2 out of 9 B2B companies that run Facebook ads have a strategy
  • 79% of B2B Marketers say Facebook Ads are one on the best places to target buyers
  • 87% of B2B Facebook ads generate at least a 5X return when used in combination with a strategy

If you are wondering why your current Facebook Ads haven’t produced the ROI you hoped for then take a look at these B2B Social Media recommendations for Facebook Ads in our easy to follow guide.

Download Your B2B Facebook Ads Bidding Guide

Marketing Automation has existed in some form since business started being done on the internet (it just wasn’t always called that).

But now it has become easier than ever to implement, has one of the highest returns and makes it easy to grow quickly at scale.

  • B2B companies are 67% more likely to see quarterly growth when using a marketing automation platform
  • 55% of polled B2B Companies are already using Marketing Automation in some form
  • 91% of marketers said a tool that enables their teams to review, analyze, and act on customer and marketing data would greatly increase ROI across all marketing channels

If you are wondering why your current digital marketing efforts haven’t produced the ROI you hoped for then take a look at these B2B Marketing Automation Templates that will increase your return on marketing and bring clarity to what channels are doing all the work.

Download Your B2B Marketing Automation Templates

 

*Production by Delivra

Preston Keller is the Vice President at Kingdom Capital.

Preston is currently the Vice President at Kingdom Capital and Former Vice President of Business Development at Adaraz BioSystems.

Through his strategic leadership organization have grown exponentially leading successful capital raises and growing winning teams.

Leaders in Business & Marketing.

 
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