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B2B Digital Marketing Blog

A Question we hear quite often is… “What is the Best Social Media Channel for Print Companies?” and in every case it’s really being asked what the best social media platform is to drive more traffic, more leads and more sales.

 

So What is the best social platform for printers?

If you ask any other agency that doesn’t have significant print experience they’ll tell you… “It depends on these factors and what you’re trying to accomplish.” they’ll tell you… “Well social isn’t really for getting leads and sales it’s about engagement.” and blah, blah, blah.

 

These passive answers are why we HAD TO write this post.

 

You want the quick answer? Yep?

LinkedIn is going to be your #1 Social Media platform to use as a tool to get more leads and sales.

 

What about the others like Facebook, Instagram, Twitter?

Those will get you exposure and Facebook can get leads, but at a much lower rate than LinkedIn.  Instagram and Twitter are more for Awareness.

 

All of these channels can be used to engage and nurture a customer base and we do recommend you do that, but only YOU can cost effectively do that internally and if you don’t have the resources to devote to long game awareness activities then YOU NEED to be focused on revenue generating activities.

 

LinkedIn for Print Companies

Let’s talk about Linkedin for a second.

This social platform allows you to connect with anyone who is on the platform and gives you the ability to find and directly engage with decision makers and influencers at every level of a company.

 

This means you can connect with the Print Buyers and Print Buying Influencers directly to talk with them about doing business together.

 

There is a ton of detail we could share here about LinkedIn on what is possible, but that will have to come in a post of it’s own.  So we’ll list some bullets of the important ways to use it for now.

  • Manually connect with print buyers and start buying conversations
  • Manually like and comment on existing customers and prospect LinkedIn posts at least once per week to stay visible
  • Use an automated tool to give congratulatory messages on new jobs, anniversaries and birthdays
  • And MOST IMPORTANTLY run ads promoting your product / service targeting your print buying customer

 

If you have questions about this message us through the site because we could talk ALL DAY on this!

 

Facebook for Print Companies

Facebook is a little simpler because we basically recommend two main things.

  • Promote all posts to your target customer, website visitors and existing customer list
  • Run lead ads to your target customer

 

That’s it!

Doing those things on LinkedIn and Facebook will generate the MOST benefit for you as a print company.

 

Everything else is momentum building over time and incremental.

We only suggest doing more intimate social media management if you have an internal team member who can actively respond to questions and engage on the platform throughout the day.

 

Call Us at 314-736-4434

Or Submit your information below

 

We’re Excited to share with you our newest Digital Strategist Ashley Myers!

When someone joins us we love to ask them questions to find out more about them and things they like.

Let’s here from Ashley:

 

Where are you from?

I’m from Waterloo, IL which is a small town about 30 min outside of St. Louis.

What are some things you enjoy doing (besides working)?

I am always reading. I also like photography, and hiking and exploring local parks with my Siberian Husky, Murphy. (Let’s Go Cardinals/Blues!)

Favorite Movie Genre or Fave Movie?

I am always up for a psychological thriller or scary movie. I can quote all of Shawshank Redemption or Hot Rod, and The Conjuring is still the scariest movie I’ve ever seen.

Favorite Type of Music and/or Band You’re Feeling Right Now?

My favorites are classic or alternative rock. I am currently going through a lengthy Misterwives phase. All-time favorite band is Green Day.

Place you’d like to visit but haven’t yet?

My answer was always Ireland, but now I finally get to go in August! So, my new answer is Italy. All the pasta.

Drink of Choice (doesn’t have to be alcoholic, but can be as well)?

Schnicklefritz from Urban Chestnut. Really, anything from Urban Chestnut.

Check out the rest of the Team here: http://acumenstudio.com/our-team/

We’re Excited to share with you our newest Account Manager Joe Brenner!

When someone joins us we love to ask them questions to find out more about them and things they like.

Let’s here from Joe:

 

Where are you from?

I was born and raised in West County St. Louis.

What are some things you enjoy doing (besides working)?

I enjoy calligraphy, drawing, spending time with my family, and video games.

Favorite Movie Genre or Fave Movie?

My all-time favorite movie is No Country for Old Men. I also really love the Kill Bill’s, the Godfather, and Predator.

Favorite Type of Music and/or Band You’re Feeling Right Now?

My favorite band is Fleetwood Mac, but lately, I have really gotten into VHS Collection, Ryn Weaver, Yuksek, and Cut Copy. 

Place you’d like to visit but haven’t yet?

I’d love to visit the UK, specifically London and all of Scotland.

Drink of Choice (doesn’t have to be alcoholic, but can be as well)?

Drink of choice: non-alcoholic: Dr Pepper. Alcoholic: either Ying Ling or Jameson, neat.

Check out the rest of the Team here: http://acumenstudio.com/our-team/

Marketing Automation has existed in some form since business started being done on the internet (it just wasn’t always called that).

But now it has become easier than ever to implement, has one of the highest returns and makes it easy to grow quickly at scale.

  • B2B companies are 67% more likely to see quarterly growth when using a marketing automation platform
  • 55% of polled B2B Companies are already using Marketing Automation in some form
  • 91% of marketers said a tool that enables their teams to review, analyze, and act on customer and marketing data would greatly increase ROI across all marketing channels

If you are wondering why your current digital marketing efforts haven’t produced the ROI you hoped for then take a look at these B2B Marketing Automation Templates that will increase your return on marketing and bring clarity to what channels are doing all the work.

Marketing Automation is the Perfect Blend of Marketing & Sales that Closes More Business!

Download Your B2B Marketing Automation Templates

What Are The Qualities of Successful Marketing for B2B?

In general most marketers can rattle of a list of qualities that they think should be embodied when it comes to B2B marketing but what we’ll get to more specifically are the qualities of the executed marketing on specific channels.  Doing these things will set you up online for success!

 

The List of Successful B2B Marketing Qualities

We’re going to make this easy by literally creating a definitive list for you here:

 

Know Your Audience!

More specifically know details about that audience such as industry, company 7 job title

 

Write 2 to 4 Blog Posts per month

Not just write them but research the topics through SEO / Keyword research

 

Post 3 types of content on Social Media (Awareness, Consideration & Conversion

Most marketers get Awareness up, some post consideration focused message but few publish conversion based content, which is arguably the most important of the three.

 

Run Ads

To be clear we’re talking ads across all networks (Google, LinkedIn, Facebook)

 

Send Email

At least 1 to 2 times per month is fine to start and will keep you top of mind.  Send emails that round up your blogs, new products or promotions.

 

SEO

Good B2B Marketers are Good at SEO. And they employ it across all they do.

 

Measure Everything

Don’t get hung up on the extreme details, but do make sure you are tracking conversions and knowing what channels contributed to those conversions.

 

If you or your team can enlist all of these marketing qualities and get good at them, then you’ll be set up for success, generate more traffic, gain more leads and close more sales!

 

Call Us at 314-736-4434

Or Submit your information below