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Our friends at Everplans provided this great research into why it is so important to keep the all relationships in the families you advise strong.

It’s time to start remembering kids birthdays and maybe sending a gift!

93% of advisors think that they will continue to manage the assets of a client that dies.
Fact: 85% of children Fire the financial advisor their parents used!
Only 7% of children know / knew who their parents financial advisor was.

Read more in the infographic below.

Infographic financial advisor and family marketing

Do you spend time creating flashy graphics or actually getting to know your customer?

It’s no secret that the most important part of getting your message in front of your customers is that it is clearly communicated.
But what about commodity industries like agribusiness?

Due to this industry being so specification focused (price, quality, availability, etc.) many marketers think that the only way to differentiate is to make it as “sexy” as possible. Give the company a good looking exterior, flashy graphics, trendy interactive apps and you’re good.
That’s great, but is only a part of communicating your value and to be honest it’s one of the easiest parts that ends up being less effective without what we are about to talk about here.

Understanding the Agricultural Business customer

Wouldn’t you agree that knowing what your customer wants at an individual level and understanding what is most important to them would benefit your company more than just a “pretty” picture?
We hope so, because we do and have seen this take companies from doing just OK to growing 5X, 10X and 20X consistently.

Using tools like HubSpot or Infusionsoft will allow you to know exactly what your customer or prospects are reading, watching, opening, liking, not liking, etc.
And that is at the individual level.
You can know what John Smith wants exactly form your products, so every time you communicate with him you’ll be giving John exactly what he is trying to understand or wants to be talked to about.

This simple change to how you collect information and communicate information to your customers will bring you Huge Success!

Agriculture Marketing, Agricultural Marketing, Agribusiness Marketing or however you call it will be changed for ever.

Aaron is the Vice President of Marketing at OneSpace.

He has extensive knowledge and experience in marketing, strategy, operations, project management and building teams. His previous work has included working in marketing and operations at Monster Commerce, Network Solutions, Web.com, with clients ranging from local businesses to Fortune 100 organizations.

In this episode we talk about working hard on the farm, combine demolitions, marketing, business, management, product development and more!
 

 
Leaders in Business and Marketing iTunes

Leaders in Business and Marketing Stitcher

What is Content Marketing really? And is a Content Marketing Strategy different than a Content Strategy?

To the second question, NO, there is no difference.

Let us explain our answer to the first question.

There are many definitions given for content marketing, but ours is pretty simple.
The use of any consciously consumed piece of content created to enhance relationships, education and convince with the goal of getting someone to make a decision or take action.
For us this applies to visibility, awareness, lead generation and conversion or sale.

Content Marketing Strategy vs. Content Strategy

We say there isn’t a difference.
But what do others say?

Some say that content marketing strategy is understanding who your audience is, creating your message, have a brand guide and implementing it.
Some say that content strategy is more about channel strategy and the types of content that goes on those channels.

While we agree that both should exist, we also believe they are one in the same and that it goes beyond the content.

What is Content?

Content is a tool to communicate.
That’s it.

We dare you to argue with us on this. We always win!

Content Marketing Strategy

When we create a content marketing strategy we do these things:

  • Ask you questions about your business
  • Ask you questions about your customers
  • Look at your customer data & behavior
  • Research the market using search engines
  • Research your customers using search engines
  • Research the market using social media
  • Research your customers using social media
  • Identify how your targets consume online
  • Develop a channel strategy
  • Develop content for each channel
  • Optimize content with each channel
  • Track, measure and monitor behavior
  • Continuously optimize

This is how we think content marketing should be done and we’ve seen it work again and again.

Contact us if you want to learn more or contact us if you want to debate our ideas.