The Original Baby Boomers are a major force in Finance today.
They are the Decision Makers and they have the Money.
1. Financially-Minded Boomers are better plugged in to the internet and search than their younger counterparts (Gen X and Y) when it comes to making financial decisions.
2. Search Engines and Social Channels are highly used to compare and narrow financial choices.
3. Sponsored links and videos are effective media vehicles that connect with financially minded boomers.
These individuals are looking for resources online to help them make financial decisions and the presence of financial providers online gives those providers the ability to communicate the value of their services effectively as well as build credibility and trust.
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