Since the ban was lifted on Marketing for Hedge Funds some have jumped in and gotten down to business by putting together comprehensive marketing plans, others have done nothing and most are wondering what they should do and how to start.
It makes sense to believe that most hedge funds would not run at full speed immediately or do nothing at all. The majority would fall somewhere in the middle, trialing things to find what works for their fund / brand.
What you should do First
The quickest and easiest way to start marketing a fund is digitally.
The reason Digital Marketing for Hedge Funds is so effective, is due to the ability to generate a large volume of awareness and engagement quickly.
Another very important quality of digital marketing is the ability to monitor and measure accurately.
Being able to track your Return on Investment is imperative.
With digital you have the ability to see what channels drove the most engagement, who actually engaged with your brand and what they engaged with. This will give you the ability to message to individuals more effectively: “Saying the right thing in the right place”.
Another critical element of digital marketing is testing your messaging and creative presentation of those messages.
This is something that traditional marketers have done for decades, but digital can do it faster, cheaper and more accurately.
Digital Marketing is a continuous cycle of hypothesizing, strategizing, executing, monitoring, measuring and starting the cycle over.
Tools that are used in Hedge Fund Digital Marketing strategies are:
- Web Design and Development
- Pay Per Click Advertising
- Search Engine Optimization
- Display Advertising
- and more
Once these digital efforts have been put in place you can build out even more robust strategies that include using the digital data to put on events, send direct mail, develop partnerships and other initiatives most effectively.
Contact us for more information about marketing your Hedge Fund online.