Let us tell you a story.
There was this girl named Sarah who wanted to become a photographer, but thought that it wasn’t going to be possible to make her living off of just taking pictures. She was working at a fast food restaurant and had only worked in fast food period.
She spent her free time taking photos and reading up on Photoshop techniques she found through Google searches and YouTube videos. Creating really nice pieces of work for a portfolio. She tried getting jobs at local photo studios or with known photographers in the area, but no luck.
She was searching online about how to get in to the photo business, when she came across a comment that recommending reading a book about building a brand online. She bought and read that book.
Sarah began to implement some of the things that she read in this book. She started Facebook, LinkedIn, Instagram, Pinterest and Twitter account and began sharing her work and what she was up to. Sarah also created a website for herself using WordPress, read about SEO and used that knowledge and recommended tools to build out the website in an intelligent way. She also read about Digital Marketing Strategy and found that paid advertising through search ads and display ads could generate traffic to her website.
She posted new content to her blog and continued to share her work on social sites.
Pretty soon people started asking her to do their wedding, engagement and children’s photo sessions.
This grew and grew and she had to hire help.
Not only did the amount of work grow, but her reputation grew as well. Making Sarah a go to photographer in her region.
Sarah’s dream of becoming a photographer came true and exceeded her expectations!
What you have just read is a classic example of the Power of Digital Marketing and Social Media Marketing.
All of this information online is organized and implemented correctly can drive extremely positive results for businesses of any size, whether you are a Sarah or a Wal-Mart, Digital is a catalyst for extreme growth and strong branding.