Make 2016 The Year of Marketing Intelligence. Understand what your marketing dollars are producing for you, identify waste & optimize your marketing efforts!
Here John Bracamontes discusses what Acumen Studio does and how we can help you generate greater visibility online, generate new customers and more revenue.
Digital Marketing Digital Strategy Content Marketing Content Strategy SEO / Search Engine Optimization / Organic Search PPC / Pay Per Click / Paid Search Social Media Email Marketing Analytics, Analysis and Inisghts
We at Acumen Studio want to wish you a Happy New Year!
2016 is going to be a big year. We cannot express how grateful we are to our present and past clients. And are looking forward to working with new businesses in the future.
Whether you are working for a company now, building your own business or growing your existing business Go Big this new year and beat your goals!
2016 is going to be a HUGE year for Marketing! Efficiencies in advertising platforms, new channels to test & gain control of, virtual reality integration and more consumers looking for great content.
Check out this infographic for the biggest Marketing Trends of 2016.
I recently participated in a podcast with Wes Hoffman, founder of Treehouse Networkshop and talked about how I came up in Business, Learning and Developing my skills in Digital Marketing as well as the things I have encountered along the way as an entrepreneur.
Instagram has been growing in popularity for years, but its potential as a powerful revenue driver for digital advertisers has only just begun.
Since Instagram first opened its doors to advertisers by unlocking programmatic access to its ad solutions, marketers have been eager to master the visually based platform. Why? With an audience of 400 million monthly active users that has doubled in size since 2014, Instagram is one of the world’s largest mobile advertising platforms, second only to its parent company, Facebook.
Yeah, we know. When it comes to marketing this is one of the most commonly asked questions by businesses. And it is one of the most avoided questions by agencies and marketers.
Why? Because it isn’t easy for most people to figure out what works, what doesn’t and why.
Many of the large fortune 1000 companies and high tech businesses have sophisticated media mix models and attribution models they apply to figure out how all of their marketing efforts affected sales, but for the smaller organizations this type of data analysis and insight development is not affordable and hard to get to.
But it doesn’t have to be that way!
There are so many tools available for measurement, analysis, attribution, prediction and recommendation that anyone can have a level of marketing intelligene that rivals any of the BIG organizations. Tools like Google Analytics, Alteryx, Tableau and statistcal applications like “R” can be used an applied to generate massive insights into marketing performance and what to do next.
We have developed a very streamlined way to get to this data and these insights that makes being Smarter about marketing and understanding what resulted from those efforts really easy.
If you are interested in learning more please contact us through our form on the site or give us a call directly!
On April 21, 2015 Google will be rolling out their mobile update. What this means for you, your business & your website is: If your website is not mobile friendly it will suffer in the mobile search results on Google.
Google will assess your websites mobile friendliness on a page by page basis
Your site will need to either be:
Responsive – adjusting to the size of the browser window / viewport efficiently
Mobile Site or Pages – having specific pages only for mobile (m.domain.com)
Dynamically Serving – serves the correct code once the device type is identified
Google will significantly weigh image load time
You should not be using small text or flash
You can find out if your site is Mobile Friendly by using this tool provided by Google: Google Mobile Friendly Test
Check out the infographic below that visually explains what you will need to do to win in the mobile search results.
Recent findings show that the use of Display Ads in Digital Marketing for Insurance Companies is nine times more effective at generating awareness than television, print or radio.
The reason for this is that many insurance companies are under utilizing display as a channel to generate awareness and direct conversion. This means a less saturated marketing landscape. (*check out these display ads from Geico) Another large reason that Display Advertising is so effective for insurance companies can be attributed to the ability to micro target and personalize.
These more relevant and personalized approaches for display ads increase their visibility as well as drive action from those who are viewing successfully placed creative and messaging.
Display Ad Success for Insurance Companies
Personalization
Segmentation
Placement
Attribution
and Measurement
To learn more about how we can drive greater awareness and new business for your insurance company, please call, email or fill out our online form.
The fundamentals and core attributes of marketing apply to Certified Public Accountants just as they do any other industry, but with accounting firms, both large and small there are tactics that can generate massive success.
Be Personal One of those tactics is showing genuine personal attention to your clients. Sounds simple enough, but personal can be defined differently by most so we want to clarify what some of those effective personal touches are.
Many CPA firms will send out direct mail to their clients that uses their name on the piece, that is great, but not the personal we’re talking about. Try sending out mail with handwritten notes that mention family or events. You can also make sure to send out anniversary cards, holiday cards, birthday cards with a dollar inside (or five) all with handwritten notes.
The Certified Public Accountant needs to be marketing themselves 100% of the time. Something that can be overlooked is the expectation of a client that they are important (which they are) and the CPA needs to make them feel that way. Being enthusiastic when meeting with clients or on the phone, making eye contact and looking genuinely happy to see your client is critical to creating that personal relationship which can ensure that they are a customer for life.
Digital Marketing & Traditional Marketing This type of personal attention can be showcased in marketing collateral, events and on digital channels. Use written and video testimonials, hold and highlight customer appreciation events such as galas, picnics or sports outings or hold contests that keep your clients engaged. All of these things can easily be communicated in newsletters, social networks, display ads, brochures, direct mail, television, radio, SEO, PPC and more.
If you want to learn more about CPA (certified public accountant) Marketing contact us using the form to the right or giving us a call.
The Connected World, Now commonly known as the Internet of Things is a large and growing area of M&A. M&A activity in the Internet of Things grew 45% from 2012 to 2013 and those numbers will continue to rise.
The Internet of Things is a web of physical objects and appliances that use the Internet to connect with other machines as well as the external environment. Connected Home, Connected Auto, Connected Everything!
Check out the video below which speaks to Investor Activity in the space:
M&A Finance and the Internet of Things
Not only are VC’s in the IoT space, but Strategic Investors are also present, knowing that they need to be here now to capitalize on these massive opportunities later.
