Ivan Temelkov is the CEO of Razor Sharp Digital.
His experience has been working with companies, within agencies and now in his own agency. Listen as Ivan talks about his experiences in navigating his career and moves into business.
In this episode we talk about the transitional journey from working full time to starting your own business.
It’s important for everyone to understand what WE DON’T DO.
We ARE NOT a design / creative agency.
We ARE NOT a PR agency.
We ARE NOT a copy writing house.
What WE ARE is a strategic content marketing agency that uses search engine and social media data to identify market demand, how that demand is sought, how the channels which deliver answers to that demand present options / solutions and then turn that research into a plan which we execute on.
We ONLY CARE about meeting the goals set.
If you want 30 leads each month, then we’ll get it for you.
If you want to understand what channels have the highest opportunity for new sales, then we’ll figure it out.
If you want us to build the assets and infrastructure to distribution, collect and close new business, then we’ll create it.
We DO NOT CARE about Facebook. We care that Facebook can deliver a sales outcome for you.
We DO NOT CARE about LinkedIn. We care that LinkedIn can deliver a sales outcome for you.
We DO NOT CARE about Email. We care that Email can deliver a sales outcome for you.
It’s not about the channel, it’s about what the channel can do for you.
The market tells us if it’s working by engaging and converting with content.
We focus on the goal, what the market is asking, where they are asking it and how the channels choose to present content.
Channels come and go.
Trends in design and copy writing come and go.
Our process focuses on capitalizing on the channels and the tactical trends that will move you towards your goals.
So if you are most concerned with creating a strategy to ensure your business is seen online, drives more leads and closes more business then talk to us.
If you are more interested in the shade of red in your email footer not looking the same on your desktop screen and your iPhone DO NOT talk to us!
All We Do Is Win.
We are planning to change that.
While the fundamentals are the same, we have learned over years of working with customers in the print industry what works and what doesn’t.
We are starting a new series of posts that will highlight specific tactics that work really well for print companies.
But for now check out this Case Study on Digital Marketing for Print Companies click here: https://acumenstudio.com/help-printing-companies-grow/
Our friends at Everplans provided this great research into why it is so important to keep the all relationships in the families you advise strong.
It’s time to start remembering kids birthdays and maybe sending a gift!
93% of advisors think that they will continue to manage the assets of a client that dies.
Fact: 85% of children Fire the financial advisor their parents used!
Only 7% of children know / knew who their parents financial advisor was.
Read more in the infographic below.
Do you spend time creating flashy graphics or actually getting to know your customer?
It’s no secret that the most important part of getting your message in front of your customers is that it is clearly communicated.
But what about commodity industries like agribusiness?
Due to this industry being so specification focused (price, quality, availability, etc.) many marketers think that the only way to differentiate is to make it as “sexy” as possible. Give the company a good looking exterior, flashy graphics, trendy interactive apps and you’re good.
That’s great, but is only a part of communicating your value and to be honest it’s one of the easiest parts that ends up being less effective without what we are about to talk about here.
Wouldn’t you agree that knowing what your customer wants at an individual level and understanding what is most important to them would benefit your company more than just a “pretty” picture?
We hope so, because we do and have seen this take companies from doing just OK to growing 5X, 10X and 20X consistently.
Using tools like HubSpot or Infusionsoft will allow you to know exactly what your customer or prospects are reading, watching, opening, liking, not liking, etc.
And that is at the individual level.
You can know what John Smith wants exactly form your products, so every time you communicate with him you’ll be giving John exactly what he is trying to understand or wants to be talked to about.
This simple change to how you collect information and communicate information to your customers will bring you Huge Success!
Agriculture Marketing, Agricultural Marketing, Agribusiness Marketing or however you call it will be changed for ever.
Aaron is the Vice President of Marketing at OneSpace.
He has extensive knowledge and experience in marketing, strategy, operations, project management and building teams. His previous work has included working in marketing and operations at Monster Commerce, Network Solutions, Web.com, with clients ranging from local businesses to Fortune 100 organizations.
In this episode we talk about working hard on the farm, combine demolitions, marketing, business, management, product development and more!
To the second question, NO, there is no difference.
Let us explain our answer to the first question.
There are many definitions given for content marketing, but ours is pretty simple.
The use of any consciously consumed piece of content created to enhance relationships, education and convince with the goal of getting someone to make a decision or take action.
For us this applies to visibility, awareness, lead generation and conversion or sale.
We say there isn’t a difference.
But what do others say?
Some say that content marketing strategy is understanding who your audience is, creating your message, have a brand guide and implementing it.
Some say that content strategy is more about channel strategy and the types of content that goes on those channels.
While we agree that both should exist, we also believe they are one in the same and that it goes beyond the content.
Content is a tool to communicate.
That’s it.
We dare you to argue with us on this. We always win!
When we create a content marketing strategy we do these things:
This is how we think content marketing should be done and we’ve seen it work again and again.
Contact us if you want to learn more or contact us if you want to debate our ideas.
Chris Osborn is a Marketing & E-Learning Consultant
His career has gone from being an attorney to working with major sports players and teams, to government influencers, to marketing and E-Learning. Listen now to see how Chris has navigated this amazing career and built the consulting practice he has today.
Adobe is currently developing a program that can sample your voice and recreate the sound with undetectable accuracy!
“When recording voiceovers, dialogue, and narration, wouldn’t you love the option to edit or insert a few words without the hassle of recreating the recording environment or bringing the voiceover artist in for another session? #VoCo allows you to change words in a voiceover simply by typing new words.”
Adobe states it pretty clearly in their statement above.
Whatch the video below to see how Adobe Project VoCo works.
Some journalism, risk and ethical experts are concerned with the development of this voice reproduction and manipulation product.
These are just a few of the concerns they have with Adobe’s Project VoCo.
But Adobe states that they are taking measures to allow for validation within the files that would detect if something was real or not at a commercial level. *but this still leaves it open against the average Joe / Jane
While audio manipulation is nothing new. Making it easy / simple is. And making it “Good” is as well.
Google’s Deepmind has a product titled WaveNet that is also constructing and simulating speech constructs.
You can view more of that here: https://deepmind.com/blog/wavenet-generative-model-raw-audio/
While Google isn’t recreating the voice of a specific user, they are certainly constructing a highly intelligent speech modeler that if coupled with mimicking technology could be indistinguishable as being computer generated or human to the typical ear.
As Adobe points out, it can easily be used for audio books, podcasts, and voice over talent.
For us this is extremely valuable as a customer service application.
Imagine an intelligent system that knows what you purchased, what your issue is, collects your personal profile information, can detect your emotion from your voice pattern and engages with you in an efficient and emotionally connected way.
And the whole time the person on the phone thinks they are speaking with an actual human being.
This takes the workflows we create today to a whole new level!
Coding in emotional triggers, PII (personally identifiable information) gets tied to your emotional profile.
I have to admit this is pretty exciting stuff.
While not available for use yet, we are working on projects like this to make how we interact across business applications more efficient and profitable.
Check out some of the comprehensive ways we are working in content marketing by Clicking Here –> https://acumenstudio.com/content-marketing-agency/
Amanda Aschinger is the CEO of Solstice Productions.
Amanda has led an amazing adventure from writing plays, to being in major films, to producing a television show to what she does today creating films and telling stories through video.