Have you ever experienced a time when you felt that you’ve tried everything?
We know that feeling as well and is why we asked the team for the top marketing tips they had for 2020. There were a lot of good tips that came through (and some that weren’t) but we paired the list down to the top 3 that had the most potential to generate big results this year.
The Top 3 B2B Marketing Tips
Here is the final list of what we found are the best tips for 2020!
1. Use LinkedIn to Identify Customer Targets
Using the LinkedIn Ads Manager, start by creating an ad (you won’t actually create one) to then search what customers you can actually target by industry, job title, years of experience and more.
This will show you who is targetable on LinkedIn so when you publish that content or run an ad you’ll ensure you are speaking to an audience that is present on the platform and highly specific.
2. Email Tips to Your Customers
Send emails to your customers that contain ideas on how they can help their businesses grow, differentiate or save time & money. Giving them ideas will help them see you as a valuable resource, keep you top of mind and give them ideas that will lead to increased sales. Get creative here!
3. Create Blog Topics from Keyword Research
Take your keyword research a step further by using the terms you found and expanding your research into more detailed questions that are being asked online by your customers.
There are a number of ways to do this, but to keep things simple, do your initial keyword research then come up with questions your customers might ask that include those keywords, and search those questions online to find many ideas on what to write about.
We know there is a lot that goes into each of these tips, but trust us it can be done and if you run into issues doing this on your own reach out. It’s what we’re here for!
If You Want to Talk With Us About Your B2B Marketing Strategy or Have Questions, Call Us at 866-357-7422
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