B2B companies ask us often "Does Social Media Work for B2B?" and in our experience that question is being asked because there is a presupposition that is doesn't work for B2B markets. But as with any answer we give here...
Jon is the co-founder and President of Raven Internet Marketing Tools (has been acquired by TapClicks), a digital marketing performance & reporting platform. Before that he was an Interaction Designer for Visa out in Denver, CO. Before that he was...
There is nothing new about blogging, but still the question for some remains...
When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we're excited to have Awesome people join the team! Where are you from? Litchfield, IL What are...
When it comes to Digital Marketing a whopping 93% of marketers say that one of the biggest pain points for their company is closing the leads that come in. This is a common struggle across all industries. This unfortunate reality is...
If you're considering writing a blog for your PE firm then you've likely asked yourself or had the question asked by a Managing Director / Managing Partner, "Why should we write blogs for our firm?" or "What will blogging do...
This is a great question and really depends on your goal. If the goal of your current efforts is to generate leads and sales then the importance of an email signature is much lower. But if your goal is brand awareness...
We talk with a number of Private Equity firms each month and the one thing that comes up about 50% of the time in our conversations is "Should their firm being doing SEO?" and "Does SEO even work for Private...
When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we're excited to have Awesome people join the team! Where are you from? Well, I was...
Question from us at Acumen to You: "Are you using business email addresses or personal email addresses when marketing to potential customers?". Question we get from our customers: "Should we be marketing to only business email addresses or can we also...