724 N 1st Street, Suite 200 St. Louis, MO 63102


Author: John Bracamontes

Project management tools come and go. There are those that work for a while and then they lose their value as your workload increases and the functionality does not meet your needs. This is why I keep my project management starting at a basic old school technique of my trusty notebook and pen while using the Wrike project management platform.


As 2019 rolled around we gained a handful of new clients and that meant my workload doubled within a short amount of time. In order to keep up with the fast pace of an increasing workload, I continued using my notebook and list system to keep track and prioritize items that I had to check and follow-up on in Wrike.


The 6 steps I take every morning to manage daily tasks

  1. Make coffee (the most important step)
  2. Sit-down and go through emails
  3. Make my to-do list
  4. Discuss priority items with specific team members
  5. Go through current Wrike tasks for clients and check-in
  6. Create new tasks in Wrike and assign them out.


Repeat this step as needed and daily. It helps me keep track of progress and what is moving forward or on hold. Missing those important emails in the sea of subscriptions and newsletters will push you back in progress on projects. Not everyone works in the same time zones, some people get started on work super early, and some work late into the night.


It is also important to understand that when managing multiple clients with various projects, that not everything can be done at once and that prioritizing is important. Each project has its differences, but the best thing to do is to sit down, organize, and get things together before seizing the day. Think strategically about how the workflow will play out for not just you, but your team as a whole.


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    Help us Welcome Manasa Konduri to the Team as our new Associate Account Manager!

    Manasa’s background is heavy in PR and Account Management which brings a more diverse perspective the team in our digital marketing and High ROI Content Marketing efforts.

    Everyone who joins gets asked a series of questions to let everyone know them a little better.  Enjoy!



    Name: Manasa Konduri

    Job Title: Associate Account Manager

    Where are you from?
    Originally from South India, I moved to the States in 2010. Moved to St. Louis in 2018 and finally found a place like home in this beautiful city😊

    What are some things you enjoy doing (besides working)?
    I am an avid reader and my interests in books range from drama to psychological/crime thrillers. Love traveling, exploring new restaurants in the city, meeting new people and learning new things. A passion for fitness hits me every 6 months of the year, so you’ll hear me raving about whichever new sport or exercise I’m hooked onto at that time 😊

    Favorite Movie Genre:
    Romantic Comedies, Drama and Crime/Psychological thrillers

    Favorite Type of Music:
    I love Indian Carnatic music and I’m also a huge fan of Indian composers- A.R,Rahman and Illayaraja. As for western music, I like Pop music. Favorite bands include Coldplay, Panic at the Disco, Imagine Dragons and Maroon 5.

    Place you’d like to visit?
    Sound of Music is one of my favorite movies and therefore Salzburg, Austria heads my list of places to visit. Ireland is another country I would love to visit one day.

    Drink of Choice?
    Water with lime has been my favorite ever since my daughter wanted to share my drink 😊

    Is your primary buyer a commercial print company?

    If so read on.


    It isn’t a question of whether or not they need your products and services. They do.

    Maybe they need it now, maybe they’ll need it later, but the fact is they’ll still need it.

    So the fact is you know you need to be in front of these printers when they are most receptive to seeing your message.


    But How the heck do you do that?

    It’s actually pretty simple…

    1. You have to run ads
    2. Know what they are searching and asking online
    3. Publish!!!


    Run Ads to Target Print Companies

    We know the initial thought of running ads can be tough if you haven’t been running them, have never run them or ran them unsuccessfully in the past.

    But the fact is that running ads is critical to ensuring you get seen by the decision makers at these print companies.


    Here are things that you NEED to do so that ads are successful for you

    • Run LinkedIn ads to get in front of decision makers at print companies by targeting the Print Industry paired with the job titles you want to connect with (CEO, COO, Ops, etc.)
    • Retarget the visitors of your landing pages (built for the LinkedIn ads), visitors to your website, and uploaded leads lists on Facebook and Google.
    • Run highly focused paid search ads targeting very specific keywords (we get it, this one is a little harder to do, but not for us)


    Know What Printers are Searching for & Asking for Online

    This will be the core of your content strategy and it works REALLY Well!

    You’ve probably heard of keyword research, but this goes well beyond that.

    Initial keyword research is great to get a macro idea of how and what people are searching for but once you pair that with social media research to identify the actual questions being asked about the products, services and solutions that you solve for then it all becomes very clear as to what you need to create.


    Again, here are the things that you NEED to do so you can create content that converts

    • Do Keyword research using Google, MOZ, SEMRush or whatever tool you can
    • Expand the KW Research to social media and search industry publications, Quora, Reddit and other community sources to find the question being asked that YOU are the answer to
    • Turn those questions and answers into content that can be used across the web


    Publish Your Content

    Take that content you just developed and make sure it includes these elements.

    1. Blog Posts
    2. Updated Webpages
    3. Social Media Posts
    4. Campaigns
    5. Emails


    By doing this it ensures you stay in front of your target buyer all the time, saying the things you KNOW they need to hear and when they are ready to buy you’ll be the first person they talk with.  Guaranteed!


    If you want to talk game plan, contact us and we would be glad to tell you more and give tips on how you can dominate the market.


    Call Us at 314-736-4434

    Or Submit your information below


      Do you know your target customer?  I mean REALLY KNOW who that customer is?

      It’s very likely that you actually do, but the issue with ROI for most businesses when running ad campaigns online is that they don’t know how to target those customers online.

      85% of B2B Marketers say they know their target buyer, but only 60% are confident in knowing what or how to get in front of them online.


      Here we’re going to talk about the specifics of how to ensure your B2B Ad Campaigns are successful and a big part of that is your targeting.


      Let’s explore how to effectively target these customers and how to identify what content to create and use when running these ad campaigns.


      B2B Ad Campaign Targeting

      Ensuring you are getting in front of the right people.

      You’ll see higher ROI, eliminate wasted ad spend and have something that actually works!


      Listed below is our recommended approach for a B2B ads targeting model.



      • Defined Demographics (geo, age, sex, job title, etc.)
      • List(s)
        • Customer Email List
        • Leads Email LIst
      • Retargeted Website Visitors



      • Defined Demographics (geo, age, sex, job title, etc.)
      • List(s)
        • Customer Email List
        • Leads Email LIst
      • Retargeted Website Visitors
      • 1% Lookalike Audience(s) *after you’ve found a message / offering that works


      Google Ads

      • List(s)
        • Customer Email List
        • Leads List
      • Retargeted Website Visitors
      • Retargeted Website Visitors
      • Similar Audience(s) *after you’ve found a message / offering that works


      It’s important to note that using audience expansion targeting is not recommended until you’ve found a message and offering that works.  This will ensure you don’t waste ad spend as you grow outside of the most accurate targeting options.


      How to Identify What Content to Create for B2B Buyers

      This is extremely critical to the success of your campaigns.

      In most cases B2B companies know what their customers need and are looking for.

      And again most of the time you can just create that content. (you need part X and we have part X, let’s work together)


      But you can only say that so many times before people start ignoring it.


      Do this to find new content that will get your customers thinking about you and buying from you more often.

      • Do Keyword research using Google Keyword Planner, SEMRush or the MOZ keyword tool
      • Use that keyword research to look at publications, Quora,Social Media and Reddit to find the questions and answers being asked and given in the marketplace
      • Write posts, articles, white papers or make videos on those keywords, questions and answers


      Doing these two things will give you exactly what you need to get more traffic, phone calls, leads and more sales!


      Learn more B2B Content Marketing Strategies & Tactics here: https://acumenstudio.com/b2b-content-marketing-agency/


      Call Us at 314-736-4434

      Or Submit your information below


        Have you heard this from a potential print buyer at any point in your career… “I’m getting a few quotes before I make my final decision.”?  Of course you have.

        And it makes sense for a buyer to want to get quotes if price is a concern, which it always is at some level.  But the question is how many quotes do they typically get? And is there a way to convince them to just use you?

        The numbers are in and the short answer is 3 quotes, and Yes you can get them to work with you most of the time.


        There are a number of reasons why 3 quotes is standard which we’ll discuss here and how you can get them to go with you more often.


        Why Do Print Buyers Get 3 Quotes?

        The reason most people get three quotes is due to our psychology.  It’s natural to go with 3 because 1 is a mandate (your being forced to go with it), 2 is an ultimatum (and to a lesser degree feels forced), but 3 gives the decision maker control.  With three options a buyers feels they are making an informed decision based on their own due diligence which they can justify.


        There are a number of other factors that bleed into this decision such as…

        • Consumer agencies telling you to have 3 options
        • Leadership requesting 3 options
        • And the scientific method step of experimentation uses at least 3 tests for each variant


        But consumer agencies and leadership are influenced by the same things, psychology and science.

        It makes sense to mix in a little of the science thinking on this because if your primary focus is on price then the 3 quotes can be equated to 3 tests of price and the quote with the lowest is the potential winner, same with other variables such as timing / deadlines, finishing or binding capabilities, etc.


        These customers are testing the marketplace!


        In addition to the three quotes there are typically three types of print buyers getting quotes.

        Below are the paths they take when getting their quotes.

        *We are excluding loyal customers who go nowhere else but you

        1.  The Newbie
        • Search online
        • Search online again
        • Search online a final time


        1.  The Less Informed
        • Quote from a company they know / work with
        • Search online
        • Search online again


        1.  The Well Informed
        • Quote from a company they know / work with
        • Quote from a company they’ve heard of or gotten a referral to
        • Search online


        How to Win the Quote Every Time.

        AKA How can I close more deals / new customers / print projects

        Here’s the really good stuff.

        Now that you know the psychology of the buyer wanting to weigh their options it’s easy to use that in conversation.

        But there are a few factors you need to deal with as you go in to close every lead that comes your way.


        1. Recency (or time to contact)
        2. Knowing what they want
        3. Having the knowledge to educate



        Timing is everything.

        If a lead comes through your website every minute you don’t contact that potential customer the less likely they are to become your customer.  This is true across all quoted businesses. It’s a Fact!

        Same holds true for the phone.  Don’t let a message get taken if you can avoid it.

        Pick up the phone by the 3rd ring


        The sooner you get to them the better.

        By doing this you’ll have the chance to close them before anyone else does and you can beat the 3 quote rule.


        Know What They Want

        This is obvious but easier said than done prior to contact.

        There is a fine line between how much you ask for on a web form to not scare them off and then how much you ask for on the phone to get an accurate quote.

        You don’t want to push too hard in getting information because it will feel like a burden to your prospective customer, but on the other side you don’t want too little so you don’t frustrate them.


        So how do you do that?

        On your quote forms ask for the type of piece they wanted printed and the quantity.

        This will give you the perfect starting point and internally you should be able to have a go to range of costs that can be shared with them, but once you connect to get more detail now you can ask the few more questions you need to give them a fairly accurate quote.  Things like paper, finish, binding, etc.

        And at this stage you can let them talk, because most customers will talk long enough to get the details you need.


        Being Able to Educate The Print Customer

        Now if you’re new to the industry this will be tougher and require studying on your part to become very knowledgeable, but you have to do it.

        For the majority of us who’ve done this for awhile we have the go to knowledge to wing it and give them the answers they need for the most part.

        But it’s a fact that you MUST be ready to answer every question the customer has in order to gain their confidence, trust and business.


        This is where you can close the deal every time!

        At this point you are able to tell them how you differentiate, what they’ll experience when getting other quotes in your market, the price differentials they will come across, etc.  Giving them all of this up front allows them to not have to go through the work of getting more quotes. You’re arming them with all they need to know.


        Having PDF’s or videos explaining process, pricing and production are also HUGE helpers for you in this phase of the closing the deal.


        The more you have and the more you know will dictate how much more you will close.

        This too is a FACT!


        Now that you know what the print buyer is thinking, how they intend to quote their project and what you’ll need to be their print partner every time it’s time to get back to selling! Go get it and make it happen.


        If you want to read even more about marketing and sales for the print industry visit this page, it has a ton of other resources you can read, watch and download:



        Contact us using the info below if you’re interested in hearing more about how we help companies in the Print Industry generate more traffic, more leads and more sales.


        Call Us at 314-736-4434

        Or Submit your information below


          Last year we decided that we needed to find an organization that was making a Huge Difference in people’s lives that we could give back to by donating our money and our time.

          We often get caught up in what we are doing… Increasing Visibility for businesses, Generating Leads, Getting them More Sales… but the fact is that we know the value of what we do at Acumen is really creating opportunities for people to live and enjoy their lives.

          In 2018 we partnered with Good Meets World to find a that organization which matched our values and was changing lives.

          After identifying a few non-profits that we believed met that criteria we held a vote at our office to choose who we would support for years to come.

          The vote was in and our choice was clear… Friends of Kids With Cancer.

          This organization makes it possible for families who have children with cancer to keep hope alive and make their time during the most trialing period of their lives a little easier & more enjoyable.  “Helping Kids with Cancer, Be Kids!”

          We are honored to Give Back and excited to share with you in hopes of inspiring you to give as well.

          Are you running a consistent content marketing effort online?
          Most companies in the Print Industry answer No.
          That’s a good thing!
          We’ve talked with Hundreds of companies in the industry and found that literally less than 10% of them are running ANY consistent marketing online.
          Why is that a Good Thing?
          If you are marketing online then you’re already winning.
          If you ARE NOT then it means if you Start Now then you’ll be able to Dominate your competition, gain visibility, new leads and more sales.

          Why don’t more companies in the print industry do much marketing online?

          There are several main reasons.
          1. They feel they are betraying print in some way (Which is so not true, and I’ll explain why)
          2. They think it doesn’t generate leads & sales (I’ll explain how if done right it brings High ROI)
          3. It’s a change to the way things have been done (Everyone’s biggest fear!)

          Feeling Like Your Betraying Print By Pushing Digital?

          You’re Not!
          Here’s the biggest reason why.
          If you consistently do High ROI content marketing activities then you’ll get in front of more businesses and people wanting print projects done, or if you’re a provider to the print industry then it’s more paper sales, ink sales, service calls, etc. which means you’ll sell more print, products and services.  Online marketing = more print production, more industry sales and more services provided.
          It’s the Truth!
          There are also many other good reasons such as the integration of print and digital, automation, etc.

          Do You Think Digital Won’t Return a Profit for You?

          It Will!
          In nearly every case we find that companies have internal resources managing their social media who are simply posting to the accounts and are typically rarely blogging.
          Most haven’t or aren’t doing any SEO and email is nearly non-existent.
          This combination of, to be honest, a lack of strategic effort, will surely generate no return.
          But imagine for a second you have someone working with you to make sure your website shows up for every search that your customers are searching online, your social content is speaking to the value you deliver and keeping you in front of highly targeted customers, and emails are going out to leads that continue to come in each month which is clearly showing Sales Increase each month year over year.
          That’s what happens when you use your assets online positioned for sales.
          Unfortunately most marketers don’t know how to sell.
          As proven by so many companies having a Marketing Department and a Sales Department.
          You Have to Do Both Online!
          *If you need this done we know someone who is really good at doing this for companies in the print industry (hint, hint, wink, wink)

          Is Marketing Online a Change to the Way Things Have Been Done?

          Yes it is.
          But just like the print industry has changed, so has marketing and channels for selling.
          Yes the old way still works.
          And digital marketing done well is still rooted in the fundamentals of marketing and sales.
          AND you still need those 1 to 1 conversations to close new business.
          So it’s really not that much of a change.
          It’s more like, Up Your Online Content Marketing Game and you’ll Up Your Sales Opportunities.
          Meaning you get to do more of what you’ll been doing.
          You’re just sneaking in a new tool to get more business in the door.
          High ROI Content Marketing for the Print Industry is a Simple Solution to Increase Your Sales.
          You can learn more about doing this here: https://acumenstudio.com/print-industry-digital-marketing/

          If You Want to Speak With Someone About Generating More Visibility, Leads and Sales for Your Company

          Call Us at 314-736-4434

          Or Submit your information below


            Are you struggling to understand how B2B Social Media and B2C Social Media are Different?

            Some marketers believes that there is no difference, but if you’re in the the B2B space then you know that is completely wrong.

            But what is it about B2B Social that is so different from B2C?


            John Bracamontes of Acumen Studio breaks down the strategic & tactical differences between the two in this video.


            How is B2B Social Media Different From B2C Social Media?

            In general it’s about providing different types of information.

            But more importantly it’s about understanding your business goal and what you want Social Media Marketing to do for you.

            For most Mid-Size B2B Companies the goal for Digital ( and  B2B Social Media ) is to generate leads.

            This is where most B2C marketers fail because they don’t think like lead generators and sales closers!


            Watch the Full Video to learn Exactly How they are different and HOW YOU can do this well for your company.



            If You Want to Speak With Someone About Generating More Visibility, Leads and Sales for Your Company

            Call Us at 314-736-4434

            Or Submit your information below


              At it’s core Remarketing is the ability to show ads to individuals who engaged with one of your digital properties.

              How most people are familiar with Remarketing is with B2C ecommerce. The perfect example is when someone looks at a product on Amazon.com and then sees the ad on other websites they visit (the ad follows them around).

              The premise is that those who visited and didn’t purchase will see again what they were looking at and will choose at that moment to complete their purchase by clicking on the ad and finishing the checkout process.


              But How Do You Use Remarketing for B2B Businesses?

              In theory the idea is the same where you targeted those who previously engaged with you to turn them into customers or get them to buy more from you.

              Listed here are the ways you can retarget individuals:

              • Tagging & Tracking Visitors from Your Website
              • Uploading an email list of leads or customers
              • Uploading a physical mailing list of leads or customers


              When using the Tagging & Tracking method you are using a pixel or cookie (code the browser uses to track the visitor) that will allow you to show ads to those same visitors across the internet.

              Uploading email lists and/or physical mailing lists let the platforms (Facebook, LinkedIn, Google) run a matching algorithm to find those users in their target pool to show those contacts on your list, your ads.

              This is one of the easiest ways to get in front of leads and existing customers at the lowest cost.

              And this targeting method is highly effective as the leads & customers already have some affinity for your company.


              How Else Do B2B Companies Use Remarketing?

              One of the most compelling ways we use remarketing for B2B is to use the targeting capabilities of one platform to extend that criteria across onto other platforms.

              Not all ad platforms have the same targeting criteria available to choose from, so we will use the targeting criteria of one platform to drive in visitors and them remarket to those same visitors on other platforms that don’t have the targeting criteria we need.  This way we know the audience being targeted on the 2nd platform is specific to our campaign needs.


              For Example:

              LinkedIn will allow us to target a job title within a specific industry at companies with a specific number of employees.

              Facebook does not give you this capability.

              So we will target on LinkedIn, Retarget those same visitors on Facebook where you cannot target the industries and size of the company accurately.


              Do this to increase your lead gen and revenue generation results when building our our B2B Content Marketing Strategy.


              For More Information Call Us at 314-736-4434

              Or Submit your information below