This is the first part in our Digital Marketing for Banks series: Social Media Strategy for Banks It's no secret and certainly nothing new that Social Media has become a must for banks (and most financial institutions for that matter) and...
The Original Baby Boomers are a major force in Finance today. They are the Decision Makers and they have the Money. 1. Financially-Minded Boomers are better plugged in to the internet and search than their younger counterparts (Gen X and Y) when...
Why would anyone follow Financial Brands on Twitter? We have listed here a list of 10 Reasons why people do it. 1. They Like the Brand 2. To be notified of Offers or Promotions 3. Getting updated brand news 4. Learn about new products or...
Here is the Good News for CPA's: SEO for Certified Public Accountants is Easy! That's right, SEO for CPA's is extremely easy. Search Engine Optimization today is much more complex than it used be, but for some it has made things much better. How...
In the past Private Equity firms had the option of worrying about their brand or not. Communication took place in an organic way through partner networks and personal connections. Results produced by the Private Equity firm could stand...
Affinity Insurance Marketing is suited only for the most experienced marketers. Our specialty is Digital Marketing for Affinity Insurance Groups. Traditionally affinity insurance marketers had to build their direct marketing lists by identifying the individuals who belonged to certain groups or professions...
Since the ban was lifted on Marketing for Hedge Funds some have jumped in and gotten down to business by putting together comprehensive marketing plans, others have done nothing and most are wondering what they should do and how to...
Private Equity has traditionally sourced deals through personal and professional networks, direct and referral. PPC (Pay Per Click) has not been used much in the industry. Why hasn't Private Equity used PPC? The simple answer is they haven't had to. Now deals are...
We work and have worked with many CPA firm across the US, but we just recently had the chance to see the extraordinary things going on at one particular CPA Firm that we just have to give a shout out...
We have seen time and time again where Private Equity is lagging in their Digital Marketing efforts. And we wanted to pose the question, Why is that? Let us give you a picture of what we see as a trend and the reasons that Private Equity is behind in their Digital Strategy and Online Marketing.
Financial institutions are traditionally conservative and for years the traditional way of marketing their services has worked and to some extent continues to work for them. There is so much money being made in the space that losses are less hard hitting than in other industries (many financial institutions still make money when others lose). Until recently the use of “Big Data” or easily obtained user data, had not been used for groups like the private equity firms.
They simply just didn’t need to do it. (in their minds)