What Are The Qualities of Successful Marketing for B2B?
In general most marketers can rattle of a list of qualities that they think should be embodied when it comes to B2B marketing but what we’ll get to more specifically are the qualities of the executed marketing on specific channels. Doing these things will set you up online for success!
The List of Successful B2B Marketing Qualities
We’re going to make this easy by literally creating a definitive list for you here:
Know Your Audience!
More specifically know details about that audience such as industry, company 7 job title
Write 2 to 4 Blog Posts per month
Not just write them but research the topics through SEO / Keyword research
Post 3 types of content on Social Media (Awareness, Consideration & Conversion
Most marketers get Awareness up, some post consideration focused message but few publish conversion based content, which is arguably the most important of the three.
To be clear we’re talking ads across all networks (Google, LinkedIn, Facebook)
At least 1 to 2 times per month is fine to start and will keep you top of mind. Send emails that round up your blogs, new products or promotions.
Good B2B Marketers are Good at SEO. And they employ it across all they do.
Don’t get hung up on the extreme details, but do make sure you are tracking conversions and knowing what channels contributed to those conversions.
If you or your team can enlist all of these marketing qualities and get good at them, then you’ll be set up for success, generate more traffic, gain more leads and close more sales!
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