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Author: John Bracamontes

Time Management is Crucial for Project Management

Without time management, your project management efforts will fall short. Time management is crucial to any project manager’s success. Proper time management is using your time effectively and knowing what types of tasks should be done first and what can be done last. That way you’re not burning all your energy on a task that becomes tedious and time-consuming. Tasks that take longer typically require a more focused and set time blocked out on your calendar. 

 

Key Time Management Approaches

Time management is different for everyone. Time management is not just about getting as much done as you can in one day, it is about effectively planning out your day so that you are able to get your work done properly and efficiently without leading to burnout. 

 

Some key approaches are to …

  • Set aside a block of time every morning to make a list.
  • Block out times on your calendar to dedicate to a specific task.
  • Check your email 3 times a day (Begining, Middle, and before the end of the workday.) 
  • Schedule breaks – Give yourself breathing room. Take a walk or have a snack to re-energize.
  • Prioritize your tasks – What takes longer? What needs to be done first? (Hint: Not everything needs to be done first)

 

Time Management & Taking Care of Yourself

I get it. Sometimes we get caught up in the idea that everything has to be done right away at the same time. Sometimes it gets hard to get away from that concept. However, not allowing yourself to breakdown your day and digest what is going on will lead to burnout. Prioritize your work so that you are able to get those true high priority items done.  As a project manager, there will be hectic days and there will be slow days. If needed, you should break down your workload down by the week. Decide what will be the primary focus of each day and knock it out. Make designated times for breaks. 

 

Without proper time management, you can’t be an effective project manager, so Study & Practice, you’ll get better.

 

If you have Questions Call Us at 314-736-4434
Or Submit your information below

 

    We know you have questions because we are talking with print companies every day about their marketing and how to make it perform better.

    The team wanted to invite you to Send Us Your Questions!

    Here are some examples…

    • How can I get more leads from Organic Search?
    • How can I get more leads from Social Media?
    • Why aren’t my Google Ads generating a positive ROI?

     

    Submit your questions below and we’ve love to get you answers.

     

    Submit Your Questions using the Form Below

    Or

    Call Us at 314-736-4434

     

      We hear this question a lot.

      As a Print Company “What should I have on my website?”.

      And while the question itself is a little vague the answer is actually pretty specific.

       

      First thing is let’s define what your print website is meant to do.

      1. Get You Found
      2. Educate
      3. Convert

      Those 3 things are the primary purpose of you site.

      You can get found by optimizing your site for search so when customers look for the services & products you offer they will find you.

      You obviously can educate in a number of ways such as letting the customer know who you are, what you do, how you do it differently, what you sell, new products, etc.

      And most importantly converting the customer can be they submit a form on your site, placing a quote /order, call you while / after viewing the site and turning them into a new customer or additional sale.

       

      So What Should Print Website Have On It?

      To make this really simple, there are only a handful of things you actually need.

      1. Homepage that tells who you are, what you do, how you do it and what they should do to take the next steps overall
      2. Product / Service Pages
      3. Quote / Order Form
      4. Contact Form
      5. Conversion Points (forms & click to call links)

      Obviously the site can be packed with images, video, other pages, etc. but if all you have are the 5 listed items then you’ll be good to go.

      Unfortunately many print companies don’t have those 5 things.

       

      The Homepage

      It needs to list information about who you are as a company, an overview of what you do with clickable sections on the specific products / services and a quote & contact form / CTA (call to action).  This allows the visitor to self segment on the homepage where most traffic originates or orients from.

       

      Product / Service Pages

      It sounds obvious but this is where many print companies fail.  They in many cases have a single page that lists out all of the products and services, but this won’t cut it.  Have individual pages for what you sell allows you to better explain how you do it best, create a more compelling call to action for higher conversions and it can be used for posting to social media most effectively (a wide format post is linked to the wide format page, get it).

      This will also get you ranked better in search.

       

      Quote / Order Form

      Most companies have a contact form, but fewer have a legitimate independent quote / order form (which you need).

      Most understand the order form should live on it’s own when in many cases there is a transaction and payment tied to it, but the order form details are typically more robust than what you would find on a basic contact form which is why it needs to be separate.

      This form can live on it’s own page or on every product / service page (we recommend every page!)

       

      Contact Form

      Almost everyone has one of these, but we come across a good number of print websites that DO NOT.  Those sites in many cases will have a mailto link with a general email address.  This is NOT Good!

      The second thing we find that many don’t do is capture those form submissions or in some cases not send them to the right place.

      There are a number of reasons why the submissions wouldn’t get to where they should, but just know that there’s a good chance your contact form is messed up.  And you’re likely not capturing the submissions in a way that would allow you to follow up with them easily in the future.

       

      Conversion Points

      The website needs ways for customers to connect with you, duh right.

      But this is one of the most common things we find wrong with websites for printers. They don’t have even basic calls to action asking visitors of the site to do something.

      • Get a Quote
      • Contact Us With Your Question
      • Download This Case Study / Price Sheet / etc.
      • Click to Call

      Bonus: Use Google Analytics and you can track all of this to see website performance!

       

      Take a second to audit your own website and see if you are or are not doing the things we have listed above!

       

      If you have Questions Call Us at 314-736-4434
      Or Submit your information below

       

        LinkedIn launched a new feature that gives you more control over your LinkedIn Company page by allowing you to add a Custom Call-to-Action Button.

        Why is this important?

        If you aren’t publishing content to LinkedIn or taking care of your company page then I guess it’s not for you.  BUT for those who are actually trying to generate more business online (which you should be) by using LinkedIn (which you should be!!!) it will get you more clicks through to your website.

        Trust us, you Want More Clicks & Visitors to your website.

         

        How do you Update the LinkedIn Company Page Button?

        First you’ll need to be an Admin of your LinkedIn Company Page to do this.

        Start by logging in to LinkedIn and navigate to your Company Page at linkedin.com/company/your-company-name

        For example our is linkedin.com/company/Acumen-Studio

        If you don’t know your company page URL then simply search for your company using the search box at the top of your screen.

         

        Once on your LinkedIn Company Page you’ll need to click the Pencil Icon next to the Custom CTA Button.

        Those five new CTA options are: Contact us Learn more Register Sign up Visit website

         

         

        On the next screen you’ll be presented with options for placing the buttons settings.

        Acumen_Studio_LinkedIn_Company_Page_Profile_Button_Settings

        You have a handful of choices to pick from.

        • Contact us
        • Learn more
        • Register
        • Sign up
        • Visit website

        Choose the language for the button that best fits the next step for the visitor and add in the URL for the page you’ll be sending them to.

         

        Then you’re DONE!

         

        If you have Questions Call Us at 314-736-4434
        Or Submit your information below

         

          A Question we hear quite often is… “What is the Best Social Media Channel for Print Companies?” and in every case it’s really being asked what the best social media platform is to drive more traffic, more leads and more sales.

           

          So What is the best social platform for printers?

          If you ask any other agency that doesn’t have significant print experience they’ll tell you… “It depends on these factors and what you’re trying to accomplish.” they’ll tell you… “Well social isn’t really for getting leads and sales it’s about engagement.” and blah, blah, blah.

           

          These passive answers are why we HAD TO write this post.

           

          You want the quick answer? Yep?

          LinkedIn is going to be your #1 Social Media platform to use as a tool to get more leads and sales.

           

          What about the others like Facebook, Instagram, Twitter?

          Those will get you exposure and Facebook can get leads, but at a much lower rate than LinkedIn.  Instagram and Twitter are more for Awareness.

           

          All of these channels can be used to engage and nurture a customer base and we do recommend you do that, but only YOU can cost effectively do that internally and if you don’t have the resources to devote to long game awareness activities then YOU NEED to be focused on revenue generating activities.

           

          LinkedIn for Print Companies

          Let’s talk about Linkedin for a second.

          This social platform allows you to connect with anyone who is on the platform and gives you the ability to find and directly engage with decision makers and influencers at every level of a company.

           

          This means you can connect with the Print Buyers and Print Buying Influencers directly to talk with them about doing business together.

           

          There is a ton of detail we could share here about LinkedIn on what is possible, but that will have to come in a post of it’s own.  So we’ll list some bullets of the important ways to use it for now.

          • Manually connect with print buyers and start buying conversations
          • Manually like and comment on existing customers and prospect LinkedIn posts at least once per week to stay visible
          • Use an automated tool to give congratulatory messages on new jobs, anniversaries and birthdays
          • And MOST IMPORTANTLY run ads promoting your product / service targeting your print buying customer

           

          If you have questions about this message us through the site because we could talk ALL DAY on this!

           

          Facebook for Print Companies

          Facebook is a little simpler because we basically recommend two main things.

          • Promote all posts to your target customer, website visitors and existing customer list
          • Run lead ads to your target customer

           

          That’s it!

          Doing those things on LinkedIn and Facebook will generate the MOST benefit for you as a print company.

           

          Everything else is momentum building over time and incremental.

          We only suggest doing more intimate social media management if you have an internal team member who can actively respond to questions and engage on the platform throughout the day.

           

          Call Us at 314-736-4434

          Or Submit your information below

           

            We’re Excited to share with you our newest Digital Strategist Ashley Myers!

            When someone joins us we love to ask them questions to find out more about them and things they like.

            Let’s here from Ashley:

             

            Where are you from?

            I’m from Waterloo, IL which is a small town about 30 min outside of St. Louis.

            What are some things you enjoy doing (besides working)?

            I am always reading. I also like photography, and hiking and exploring local parks with my Siberian Husky, Murphy. (Let’s Go Cardinals/Blues!)

            Favorite Movie Genre or Fave Movie?

            I am always up for a psychological thriller or scary movie. I can quote all of Shawshank Redemption or Hot Rod, and The Conjuring is still the scariest movie I’ve ever seen.

            Favorite Type of Music and/or Band You’re Feeling Right Now?

            My favorites are classic or alternative rock. I am currently going through a lengthy Misterwives phase. All-time favorite band is Green Day.

            Place you’d like to visit but haven’t yet?

            My answer was always Ireland, but now I finally get to go in August! So, my new answer is Italy. All the pasta.

            Drink of Choice (doesn’t have to be alcoholic, but can be as well)?

            Schnicklefritz from Urban Chestnut. Really, anything from Urban Chestnut.

            Check out the rest of the Team here: https://acumenstudio.com/our-team/

            We’re Excited to share with you our newest Account Manager Joe Brenner!

            When someone joins us we love to ask them questions to find out more about them and things they like.

            Let’s here from Joe:

             

            Where are you from?

            I was born and raised in West County St. Louis.

            What are some things you enjoy doing (besides working)?

            I enjoy calligraphy, drawing, spending time with my family, and video games.

            Favorite Movie Genre or Fave Movie?

            My all-time favorite movie is No Country for Old Men. I also really love the Kill Bill’s, the Godfather, and Predator.

            Favorite Type of Music and/or Band You’re Feeling Right Now?

            My favorite band is Fleetwood Mac, but lately, I have really gotten into VHS Collection, Ryn Weaver, Yuksek, and Cut Copy. 

            Place you’d like to visit but haven’t yet?

            I’d love to visit the UK, specifically London and all of Scotland.

            Drink of Choice (doesn’t have to be alcoholic, but can be as well)?

            Drink of choice: non-alcoholic: Dr Pepper. Alcoholic: either Ying Ling or Jameson, neat.

            Check out the rest of the Team here: https://acumenstudio.com/our-team/

            Marketing Automation has existed in some form since business started being done on the internet (it just wasn’t always called that).

            But now it has become easier than ever to implement, has one of the highest returns and makes it easy to grow quickly at scale.

            • B2B companies are 67% more likely to see quarterly growth when using a marketing automation platform
            • 55% of polled B2B Companies are already using Marketing Automation in some form
            • 91% of marketers said a tool that enables their teams to review, analyze, and act on customer and marketing data would greatly increase ROI across all marketing channels

            If you are wondering why your current digital marketing efforts haven’t produced the ROI you hoped for then take a look at these B2B Marketing Automation Templates that will increase your return on marketing and bring clarity to what channels are doing all the work.

            Marketing Automation is the Perfect Blend of Marketing & Sales that Closes More Business!

            Download Your B2B Marketing Automation Templates

              What Are The Qualities of Successful Marketing for B2B?

              In general most marketers can rattle of a list of qualities that they think should be embodied when it comes to B2B marketing but what we’ll get to more specifically are the qualities of the executed marketing on specific channels.  Doing these things will set you up online for success!

               

              The List of Successful B2B Marketing Qualities

              We’re going to make this easy by literally creating a definitive list for you here:

               

              Know Your Audience!

              More specifically know details about that audience such as industry, company 7 job title

               

              Write 2 to 4 Blog Posts per month

              Not just write them but research the topics through SEO / Keyword research

               

              Post 3 types of content on Social Media (Awareness, Consideration & Conversion

              Most marketers get Awareness up, some post consideration focused message but few publish conversion based content, which is arguably the most important of the three.

               

              Run Ads

              To be clear we’re talking ads across all networks (Google, LinkedIn, Facebook)

               

              Send Email

              At least 1 to 2 times per month is fine to start and will keep you top of mind.  Send emails that round up your blogs, new products or promotions.

               

              SEO

              Good B2B Marketers are Good at SEO. And they employ it across all they do.

               

              Measure Everything

              Don’t get hung up on the extreme details, but do make sure you are tracking conversions and knowing what channels contributed to those conversions.

               

              If you or your team can enlist all of these marketing qualities and get good at them, then you’ll be set up for success, generate more traffic, gain more leads and close more sales!

               

              Call Us at 314-736-4434

              Or Submit your information below

               

                Companies in the Print Industry are DOING NOTHING Online. Why?

                This is the question everyone should be asking.

                We have been asking this question of many printers in the industry and the most common answers we get back always fall into two categories.

                1. Online Marketing Doesn’t Work For Our Print Company / Print Industry Company
                2. It’s Too Expensive and Takes Too Long to Get Results

                 

                Online / Content Marketing Doesn’t Work for the Print Industry

                Not to sound too harsh, but this is just wrong!

                We work with a ton of companies in the Print Industry and it works for ALL of them.

                It really comes down to doing the marketing activities online that will actually produce results for you.  Yes, this sounds a little vague but below are a few details that ensure it works.

                • As long as you ARE Targeting a specific audience it works
                • As long as you ARE Optimizing your website & Google listing for search engines it works
                • As long as your site IS Optimized for conversions it works

                 

                Even those details may be a little too vague, but you can read even more detail here: https://acumenstudio.com/print-industry-digital-marketing/

                 

                It’s Too Expensive to Market Online

                I can tell you it’s much more expensive to NOT market online.

                You’re missing out on tons of opportunity and the second your competitors figure this out and start doing it you’re dead in the water.  *at least until you start doing it well yourself

                 

                The problem really is with our Industry (Digital Marketing / Content Marketing).

                There are too many marketers and agencies that say they are the “Guru” of this or the “Expert” in that, but the truth is they just know how to market themselves.

                You MUST know the industry you are marketing for (Print in this case) and be good at the tactics of what you recommend (SEO, PPC, Social, Email and Analytics).

                 

                If you’re hiring a marketer in-house or an agency ask them these things…

                • How well do you know SEO?
                  • Can you show me an example, tell me how you did it and the results you got?
                • How well do you know PPC?
                  • Can you show me an example, tell me how you did it and the results you got?
                • How well do you know Social Media & Paid Social Media (LinkedIn Ads and Facebook Ads)
                  • Can you show me an example, tell me how you did it and the results you got?
                • How well do you know Google Analytics?
                  • How have you used Analytics to solve a marketing problem?

                 

                If you do these things then your online content marketing will work AND will cost less AND will get you More Leads & More Sales.

                You can read more about Digital Marketing & Content Marketing for Print Companies by Clicking Here.

                 

                Call Us at 314-736-4434

                Or Submit your information below