Facebook Bluetooth Beacons are a free wirelessly connected device (or beacon) that communicates with visitors that engage on Facebook while at your business. It gives the visitors more information on your company, engages them through unique messaging and employs calls to...
Google released a paid search update recently. It is a second line of structured snippets that can be inserted into PPC ads. This new update gives ads more space in the search engine results pages and allows companies to callout different things...
Make 2016 The Year of Marketing Intelligence. Understand what your marketing dollars are producing for you, identify waste & optimize your marketing efforts! Here John Bracamontes discusses what Acumen Studio does and how we can help you generate greater visibility online, generate...
We at Acumen Studio want to wish you a Happy New Year! 2016 is going to be a big year. We cannot express how grateful we are to our present and past clients. And are looking forward to working with new businesses in...
2016 is going to be a HUGE year for Marketing! Efficiencies in advertising platforms, new channels to test & gain control of, virtual reality integration and more consumers looking for great content. Check out this infographic for the biggest Marketing Trends of...
I recently participated in a podcast with Wes Hoffman, founder of Treehouse Networkshop and talked about how I came up in Business, Learning and Developing my skills in Digital Marketing as well as the things I have encountered along the...
Instagram has been growing in popularity for years, but its potential as a powerful revenue driver for digital advertisers has only just begun. Since Instagram first opened its doors to advertisers by unlocking programmatic access to its ad solutions, marketers have...
Yeah, we know. When it comes to marketing this is one of the most commonly asked questions by businesses. And it is one of the most avoided questions by agencies and marketers. Why? Because it isn't easy for most people to figure out what...
On April 21, 2015 Google will be rolling out their mobile update. What this means for you, your business & your website is: If your website is not mobile friendly it will suffer in the mobile search results on Google. Google will assess...
Recent findings show that the use of Display Ads in Digital Marketing for Insurance Companies is nine times more effective at generating awareness than television, print or radio. The reason for this is that many insurance companies are under utilizing display...