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B2B Digital Marketing Blog

It might be surprising to hear that most B2B brands are not actively doing online marketing and in many cases not doing it at all. While consumer-facing businesses have embraced digital platforms to engage with their audiences, B2B companies have lagged behind. Some perceive digital marketing as more suitable for B2C, while others are simply hesitant to change long-standing practices. However, this reluctance to embrace online marketing can result in missed opportunities, stunted growth, and lost...

Today brands, businesses and individuals often ask, “Is blogging worth it?” The short answer is yes. Blogging remains one of the most effective tools for establishing authority, improving search engine visibility, and engaging with an audience. Whether you're a startup, a small business, or a large corporation, blogging delivers tangible value. Let’s dive deeper into the benefits of blogging and why it should be a cornerstone of your content marketing strategy.   Blogging Boosts Visibility One of the most...

When it comes to B2B marketing, finding effective strategies to reach decision-makers can be a challenging task. While various platforms and methods vie for attention, LinkedIn has emerged as a standout choice for B2B marketers. Among its many tools, LinkedIn Lead Ads have proven to be a game-changer for generating quality leads efficiently. But what makes these campaigns work so well for B2B companies? Let’s dive into the key reasons behind their effectiveness and explore actionable...

Do you think it’s possible that you may have lost a potential customer because they called outside your business hours or felt frustrated waiting on hold for too long? Many print companies face challenges meeting customer demands for immediate responses and seamless communication. Today, customers expect businesses to be available and responsive at all times. Enter AI phone agents… a solution that not only addresses these challenges but does so efficiently and cost-effectively. With their 24/7 availability, deep...

We hate talking about the existence of the digital vs traditional marketing divide, but the fact is that print companies face increasing pressure to stay relevant and competitive. Yet, as paradoxical as it might sound, embracing digital tools, specifically, content marketing, can be the key to success for gaining more leads and sales.  By leveraging strategic content marketing, print companies can build brand awareness, attract new customers, and establish themselves as industry leaders.  In this article we describe...