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B2B Digital Marketing Blog

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B2B Content Marketing, B2B Digital Marketing, Business, Content Marketing, Digital Marketing, Financial Services Digital Marketing

Today raising capital for funds, be it private equity, venture capital, or real estate investment, requires more than just an impressive track record and a compelling pitch deck. Top fund managers are increasingly turning to content marketing as a strategic tool to attract and engage potential investors. By leveraging insightful, value-driven content, funds can build credibility, establish thought leadership, and create meaningful connections that lead to successful capital raises.   Why Content Marketing Matters At its core, content marketing...

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B2B Content Marketing, B2B Digital Marketing, Business, Content Marketing, Digital Marketing

It’s a new year so we thought we’d start the year off with a little fun and share some of the best jokes we could find poking a little fun at the marketing industry. So put down your computer or pen, grab your favorite drink, and enjoy this little break and maybe you’ll chuckle a little.    1. How many marketers does it take to screw in a light bulb? None – they’ve automated it.   2. Why did the social media...

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B2B Content Marketing, B2B Digital Marketing, Business, Content Marketing, Digital Marketing

Over the past few years, TikTok has exploded in popularity, transforming from a niche video-sharing app into one of the world’s leading social media platforms. With its rapid rise, the app has attracted businesses, influencers, and marketers seeking to leverage its immense user base. It’s not uncommon now to see everything from beauty tips, cooking hacks, and personal finance advice to intricate manufacturing processes appear on TikTok feeds. While business-to-consumer (B2C) brands have eagerly embraced the...

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B2B Content Marketing, B2B Digital Marketing, Business, Content Marketing, Digital Marketing

If you’re reading this, you’re likely currently running Lead Ads on Facebook or LinkedIn OR are trying to figure out how to set them up. One of the most critical steps to the set up process is ensuring any and all lead data captured from the ads are entered into your database so you can further segment, market and nurture those contacts.  Unfortunately there aren’t many native integrations from within the Ad platforms into most databases to...

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B2B Content Marketing, B2B Digital Marketing, Business, Content Marketing, Digital Marketing, Private Equity Digital Marketing

We get it, all you hear about is “AI this” and ”AI that”, but the truth is that AI is ”ALL THAT”. There is no getting around it. So let’s take a deep breath together and dig in. In a market where efficiency, knowledge and responsiveness are critical, AI has become a powerful tool to support sales teams at packaging companies (or print companies that also do packaging). From automating processes to delivering personalized messages or quotes,...

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