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B2B Digital Marketing Blog

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B2B Content Marketing, B2B Digital Marketing, Business, Content Marketing, Digital Marketing

If you’re reading this, you’re likely currently running Lead Ads on Facebook or LinkedIn OR are trying to figure out how to set them up. One of the most critical steps to the set up process is ensuring any and all lead data captured from the ads are entered into your database so you can further segment, market and nurture those contacts.  Unfortunately there aren’t many native integrations from within the Ad platforms into most databases to...

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B2B Content Marketing, B2B Digital Marketing, Business, Content Marketing, Digital Marketing, Private Equity Digital Marketing

We get it, all you hear about is “AI this” and ”AI that”, but the truth is that AI is ”ALL THAT”. There is no getting around it. So let’s take a deep breath together and dig in. In a market where efficiency, knowledge and responsiveness are critical, AI has become a powerful tool to support sales teams at packaging companies (or print companies that also do packaging). From automating processes to delivering personalized messages or quotes,...

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B2B Content Marketing, B2B Digital Marketing, Business, Content Marketing, Digital Marketing, Private Equity Digital Marketing

We get it, you’re busy. With a million things on your plate, it can be tough to prioritize email marketing, even though you know it’s critical for your business. Email marketing as a discipline is filled with KPIs and reporting metrics that can feel overwhelming for some. Since you have limited time to dedicate to email marketing as a tactic, we’re sharing the most important KPIs to focus on, helping you maximize your results without getting...

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B2B Content Marketing, B2B Digital Marketing, Business, Content Marketing, Digital Marketing, Private Equity Digital Marketing

Today it’s more important than ever to stand out due to a huge increase in the number of new funds saturating the market. This demands a more strategic approach to networking, brand building and lead generation. The solution lies in leveraging professional networking platforms like LinkedIn, which offers unrivaled access to investors, partners, and intermediaries. By adopting a strategic approach to LinkedIn marketing, hedge funds can increase their visibility, build meaningful connections, and ultimately drive growth.   Hedge...

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B2B Content Marketing, B2B Digital Marketing, Business, Content Marketing, Digital Marketing, Private Equity Digital Marketing

What Do Customers Want When It Comes to Their Printed Collateral and Marketing Material? This question “What do Print Buyers Want?” to some, may feel like it has an obvious answer, while others could see it as complex, but the reality is that print buyers want outcomes. So the answer to the question is that “Print Buyers Want to Achieve Their Goals” (goals and outcomes). But then the question you may ask is what are the goals and outcomes...

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