Why Most B2B Brands Skip Online Marketing & Miss Out
It might be surprising to hear that most B2B brands are not actively doing online marketing and in many cases not doing it at all. While consumer-facing businesses have embraced digital platforms to engage with their audiences, B2B companies have lagged behind. Some perceive digital marketing as more suitable for B2C, while others are simply hesitant to change long-standing practices. However, this reluctance to embrace online marketing can result in missed opportunities, stunted growth, and lost...