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B2B Digital Marketing Blog

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B2B Content Marketing, Content Marketing, Print Company Marketing, Private Equity Digital Marketing

There are different degrees of concern among marketers (and organizations) when it comes to email, spam and regulations that govern how and when you can send email to contacts. But what most people don't understand is the differences between the major governing rules for email and spam. What is the Difference Between CAN-SPAM, CASL and GDPR? The biggest difference between the 3 is the global geography that they affect. Each of these email policies only applies to specific countries...

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B2B Content Marketing, B2B Digital Marketing, Content Marketing & Sales Tips

One of the most common pieces of advice I give to businesses, firms and professionals who commit to marketing is that you must put in the work every day. Success comes from consistent output that builds up over time which in turn delivers more and more opportunity as it grows. An inspiration for me personally is an individual and coach by the name of Ben Newman who travels the country working with businesses, sports teams and financial...

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Leaders of Business & Marketing

DJ is the Director of Web Marketing for KBMax and the former Director of Marketing at KnowledgeLake where he is responsible for strategy and delivery of corporate marketing, operations, lead generation, team management, brand development/creative and communications. He has extensive knowledge and experience in project management, creative direction and online marketing including messaging, branding, and content creation for both print & web design. Prior to KnowledgeLake he was a Consultant for Accenture which is a leading global...

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B2B Content Marketing, B2B Digital Marketing, Content Marketing & Sales Tips

B2B companies ask us often "Does Social Media Work for B2B?" and in our experience that question is being asked because there is a presupposition that is doesn't work for B2B markets. But as with any answer we give here on the Acumen blog it really depends. What does it depend on? What does "Work" mean for you as a B2B company? If you simply ask Does Social Media Work for B2B Businesses then the answer is...

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Leaders of Business & Marketing

Jon is the co-founder and President of Raven Internet Marketing Tools (has been acquired by TapClicks), a digital marketing performance & reporting platform. Before that he was an Interaction Designer for Visa out in Denver, CO. Before that he was the lead designer and product manager for an internet start-up company that provided web-based CRM and project management tools for non-profit organizations. Jon has been involved with website development and internet strategy since 1995 and continues...

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