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B2B Digital Marketing Blog

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Leaders of Business & Marketing

Jon is the co-founder and President of Raven Internet Marketing Tools (has been acquired by TapClicks), a digital marketing performance & reporting platform. Before that he was an Interaction Designer for Visa out in Denver, CO. Before that he was the lead designer and product manager for an internet start-up company that provided web-based CRM and project management tools for non-profit organizations. Jon has been involved with website development and internet strategy since 1995 and continues...

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B2B Content Marketing

When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we're excited to have Awesome people join the team!   Where are you from? Litchfield, IL   What are some things you enjoy doing (besides working)? I like to go to the gym in my free time, occasionally read Stephen King novels, and eating SUSHI   Favorite Movie Genre or Fave Movie? Anything Scary or Thriller   Favorite Type of Music...

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B2B Content Marketing, B2B Digital Marketing, Content Marketing & Sales Tips

 When it comes to Digital Marketing a whopping 93% of marketers say that one of the biggest pain points for their company is closing the leads that come in. This is a common struggle across all industries. This unfortunate reality is due to the fact that leads must be nurtured. Even those leads that are asking for details or a quote need to be followed up on regularly until they either buy or say no. How Can You Make...

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Private Equity Digital Marketing

If you're considering writing a blog for your PE firm then you've likely asked yourself or had the question asked by a Managing Director / Managing Partner, "Why should we write blogs for our  firm?" or "What will blogging do for a Private Equity Firm like ours?".  These are valid questions that most content marketers would react to quickly with a short answer like, "Because it works" or "How else are going to get found by...

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