B2B companies ask us often "Does Social Media Work for B2B?" and in our experience that question is being asked because there is a presupposition that is doesn't work for B2B markets. But as with any answer we give here on the Acumen blog it really depends. What does it depend on? What does "Work" mean for you as a B2B company? If you simply ask Does Social Media Work for B2B Businesses then the answer is...
Jon is the co-founder and President of Raven Internet Marketing Tools (has been acquired by TapClicks), a digital marketing performance & reporting platform. Before that he was an Interaction Designer for Visa out in Denver, CO. Before that he was the lead designer and product manager for an internet start-up company that provided web-based CRM and project management tools for non-profit organizations. Jon has been involved with website development and internet strategy since 1995 and continues...
There is nothing new about blogging, but still the question for some remains...
When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we're excited to have Awesome people join the team! Where are you from? Litchfield, IL What are some things you enjoy doing (besides working)? I like to go to the gym in my free time, occasionally read Stephen King novels, and eating SUSHI Favorite Movie Genre or Fave Movie? Anything Scary or Thriller Favorite Type of Music...
When it comes to Digital Marketing a whopping 93% of marketers say that one of the biggest pain points for their company is closing the leads that come in. This is a common struggle across all industries. This unfortunate reality is due to the fact that leads must be nurtured. Even those leads that are asking for details or a quote need to be followed up on regularly until they either buy or say no. How Can You Make...