The majority of companies at some point ask the question "Should I Hire A Digital Marketing Agency?" and they then go searching online to find out what they should ask, read experiences that other companies have had working with a digital marketing agency and look at a number of options for agencies they could potentially work with. There's a lot packed into that question though! Why are you even looking to hire a digital marketing agency in the...
Are you a Marketer, Sales Leader or Owner of a Print Company that is interested in sharing your knowledge and skills with the greater print community? We're starting a series of content where we interview people like you in the print industry to get the best advice, tips and tricks on how you market your company. If you would like to be interviewed for an upcoming article please fill out the form below and we'll contact you with...
There are different degrees of concern among marketers (and organizations) when it comes to email, spam and regulations that govern how and when you can send email to contacts. But what most people don't understand is the differences between the major governing rules for email and spam. What is the Difference Between CAN-SPAM, CASL and GDPR? The biggest difference between the 3 is the global geography that they affect. Each of these email policies only applies to specific countries...
One of the most common pieces of advice I give to businesses, firms and professionals who commit to marketing is that you must put in the work every day. Success comes from consistent output that builds up over time which in turn delivers more and more opportunity as it grows. An inspiration for me personally is an individual and coach by the name of Ben Newman who travels the country working with businesses, sports teams and financial...
DJ is the Director of Web Marketing for KBMax and the former Director of Marketing at KnowledgeLake where he is responsible for strategy and delivery of corporate marketing, operations, lead generation, team management, brand development/creative and communications. He has extensive knowledge and experience in project management, creative direction and online marketing including messaging, branding, and content creation for both print & web design. Prior to KnowledgeLake he was a Consultant for Accenture which is a leading global...