Direct Mail Example Using Print & Personalization
We wanted to share this example of a Direct Mail piece that is extremely simple but uses the power of personalization to increase it's effectiveness. This company, Supplement Superstores, has their store managers send out Thank You cards after in-store purchases with personal handwritten notes that mention what was discussed in the store during that visit or about the products purchased. Doing this has increased their customer loyalty and customer retention allowing them to grow significantly year over...