When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we're excited to have Awesome people join the team! Where are you from? I grew up in Belleville, IL. What are some things you enjoy doing (besides working)? I love going to the Fox and the Muny. Musical theater is my jam. I also studied art in college so I love to draw and...
In 2020 Businesses are being mandated to inform Employee and Patrons of social distancing, hand-washing and foot traffic direction. Whether you agree, disagree, like it or not, the measures still exist so you as a printer can take advantage of this by ensuring you get this message out to your customers and increase your own sales by helping them comply with the regulations set across the US as businesses start to re-open. We've written an email that you...
Private Equity Firms are experiencing a similar saturation issue that marketing saw happen just a handful of years ago. It's gotten to the point that it feels like everyone is starting their own firm. This means that firms are fighting for the same pool of investment with new firms claiming similar approaches and opportunities. So again going back to that Marketing example, Private Equity Firms are now having to differentiate in two ways. They need to be doing new...
Has getting new sales for your print company stalled or not grown as fast as you would like it to be? If your answer is YES, then this article is for you. Print Companies have primarily relied on a sales team to go out and get new business. And it worked. But today doesn't work as well. Some print companies rely solely on the owner and other companies have an in-house marketing person to help drive awareness to aid...
Probably not. But here are the details...