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B2B Digital Marketing Blog

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B2B Content Marketing, B2B Digital Marketing, Digital Strategy

We often see companies, agencies and marketers using the term Marketing Strategy interchangeably across a broad number of initiatives and tasks that are really different from each other and need to be defined as different up front to make sure everyone is on the same page which will eliminate work overlap or double up and make the work more effective. Where we see this the most is a B2B business has Strategic Objectives where part of solving...

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Content Marketing

Going to into an interview can be a scary thing, especially if you are a little rusty and out of the game, so to speak. Being in Operations and in charge of hiring for Acumen Studio, I can say that I’ve heard and seen a lot of bad habits come out during an interview.  Whether these habits are done consciously or subconsciously, it’s important that you are aware of these habits so you can make sure...

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Print Company Marketing, Print Industry Marketing

Have you thought to yourself any of these questions: Why is online so complicated? Where do I find the time fit in digital marketing? Does digital marketing even work for the print industry? It’s likely you have or had a similar question. And you’re not alone!   The biggest problem with digital marketing today (and the digital marketing industry) is that it has created itself into being overly complex.  There are so many options, the platforms are constantly changing and...

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B2B Content Marketing, B2B Digital Marketing, Digital Strategy

The Project Shuffle - When One Client Takes Priority Over Another The project shuffle - gets tedious and exhausting, doesn’t it? However, it happens more often than not when you work in the constantly changing digital marketing landscape. This is where your project management skills are put to the test. It is where you learn the quirks of the client and how to move the processes along with each task to meet the deadlines.   How Do You...

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B2B Content Marketing, B2B Digital Marketing, B2B Marketing Automation

If you talk to an agency or “expert” marketing technologist they will tell you about all the Best Practices you should be following when it comes to Marketing Automation for B2B.  And all of those “best practices” are typically highly involved, complicated, time consuming and expensive. But here’s the TRUTH, B2B Marketing Automation can be EASY.   Why would anyone try to make it so difficult? There are many reasons… They believe it needs to be (...

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