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B2B Digital Marketing Blog

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Print Company Marketing, Print Industry Marketing

Have you thought to yourself any of these questions: Why is online so complicated? Where do I find the time fit in digital marketing? Does digital marketing even work for the print industry? It’s likely you have or had a similar question. And you’re not alone!   The biggest problem with digital marketing today (and the digital marketing industry) is that it has created itself into being overly complex.  There are so many options, the platforms are constantly changing and...

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B2B Content Marketing, B2B Digital Marketing, Digital Strategy

The Project Shuffle - When One Client Takes Priority Over Another The project shuffle - gets tedious and exhausting, doesn’t it? However, it happens more often than not when you work in the constantly changing digital marketing landscape. This is where your project management skills are put to the test. It is where you learn the quirks of the client and how to move the processes along with each task to meet the deadlines.   How Do You...

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B2B Content Marketing, B2B Digital Marketing, B2B Marketing Automation

If you talk to an agency or “expert” marketing technologist they will tell you about all the Best Practices you should be following when it comes to Marketing Automation for B2B.  And all of those “best practices” are typically highly involved, complicated, time consuming and expensive. But here’s the TRUTH, B2B Marketing Automation can be EASY.   Why would anyone try to make it so difficult? There are many reasons… They believe it needs to be (...

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B2B Content Marketing, B2B Digital Marketing, Social Media Marketing

The Everchanging LinkedIn Campaign Manager Another day, another change to the ad creation interface. It seems like everytime it’s time to go and create a new campaign, setting up the ad has a different user experience. In February, LinkedIn launched the new objective-based campaign experience. Like the name, this new experience is focused on the objective of the campaign first. To put it simply, you as the marketer decide what the focus of the campaign is going...

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