If you talk to an agency or “expert” marketing technologist they will tell you about all the Best Practices you should be following when it comes to Marketing Automation for B2B. And all of those “best practices” are typically highly involved, complicated, time consuming and expensive. But here’s the TRUTH, B2B Marketing Automation can be EASY. Why would anyone try to make it so difficult? There are many reasons… They believe it needs to be (...
We are again excited to announce that we AGAIN made the list of the...
The Everchanging LinkedIn Campaign Manager Another day, another change to the ad creation interface. It seems like everytime it’s time to go and create a new campaign, setting up the ad has a different user experience. In February, LinkedIn launched the new objective-based campaign experience. Like the name, this new experience is focused on the objective of the campaign first. To put it simply, you as the marketer decide what the focus of the campaign is going...
Have you ever asked the question, “How can I spend less on ads, but still get more leads”? We assume the answer is YES and it’s likely you’ve asked that numerous times and heard the answer “Of Course I / We Can”, but the results NEVER came. This is something that we hear over and over again from print companies (and those in the print industry). The problem is that today everyone thinks they are a marketer. And in theory...
Search Engine Optimization: Ongoing SEO Or One-Time Enough? Your business launches a new website or a redesign and now you start to think about search engine optimization (SEO). Is one-time SEO enough or do you need ongoing SEO? The one-time SEO is good to get started but ongoing search engine optimization is critical for a successful business. Organic search engine optimization is cost-effective and contributes to ROI giving your business that competitive edge. Once, you get to...
