Acumen Studio Named Top B2B Agency in 2019
We are again excited to announce that we AGAIN made the list of the...
B2B Digital Marketing Blog
The Everchanging LinkedIn Campaign Manager – What’s New
The Everchanging LinkedIn Campaign Manager Another day, another change to the ad creation interface. It seems like everytime it’s time to go and create a new campaign, setting up the ad has a different user experience. In February, LinkedIn launched the new objective-based campaign experience. Like the name, this new experience is focused on the objective of the campaign first. To put it simply, you as the marketer decide what the focus of the campaign is going...
How Can Print Companies Minimize Ad Spend & Still Get High Quality Leads?
Have you ever asked the question, “How can I spend less on ads, but still get more leads”? We assume the answer is YES and it’s likely you’ve asked that numerous times and heard the answer “Of Course I / We Can”, but the results NEVER came. This is something that we hear over and over again from print companies (and those in the print industry). The problem is that today everyone thinks they are a marketer. And in theory...
Search Engine Optimization: Ongoing SEO or is One-Time Enough?
Search Engine Optimization: Ongoing SEO Or One-Time Enough? Your business launches a new website or a redesign and now you start to think about search engine optimization (SEO). Is one-time SEO enough or do you need ongoing SEO? The one-time SEO is good to get started but ongoing search engine optimization is critical for a successful business. Organic search engine optimization is cost-effective and contributes to ROI giving your business that competitive edge. Once, you get to...
