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B2B Digital Marketing Blog

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B2B Content Marketing, B2B Digital Marketing, Social Media Marketing

The Everchanging LinkedIn Campaign Manager Another day, another change to the ad creation interface. It seems like everytime it’s time to go and create a new campaign, setting up the ad has a different user experience. In February, LinkedIn launched the new objective-based campaign experience. Like the name, this new experience is focused on the objective of the campaign first. To put it simply, you as the marketer decide what the focus of the campaign is going...

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B2B Content Marketing, B2B Digital Marketing, Print Company Marketing, Print Industry Marketing

Have you ever asked the question, “How can I spend less on ads, but still get more leads”? We assume the answer is YES and it’s likely you’ve asked that numerous times and heard the answer “Of Course I / We Can”, but the results NEVER came. This is something that we hear over and over again from print companies (and those in the print industry).   The problem is that today everyone thinks they are a marketer. And in theory...

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B2B Content Marketing, B2B Digital Marketing, Content Marketing, Search Engine Optimization

Search Engine Optimization: Ongoing SEO Or One-Time Enough? Your business launches a new website or a redesign and now you start to think about search engine optimization (SEO). Is one-time SEO enough or do you need ongoing SEO? The one-time SEO is good to get started but ongoing search engine optimization is critical for a successful business. Organic search engine optimization is cost-effective and contributes to ROI giving your business that competitive edge. Once, you get to...

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B2B Content Marketing, B2B Digital Marketing, B2B Marketing Automation, Private Equity Digital Marketing

Is it Actually TRUE that Investors don’t spend time online?   The short answer is NO it’s not True. Investors are online just like the rest of us. And how could they not be?  Just like you they need to stay on top of industry news, finance news and market forecasts.  Where is the best place to get this info…? ONLINE! Phones, computers / laptops, tablets, social media, etc.  They are there.   But the bigger question is what are they doing...

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