No matter the size of your company, the products or services you offer or how long your company has been around, there is tons of competition out there, especially in the digital space. We often hear “There is no one out that offers what we do” or “My business is so unique we don’t have any competition.” While that isn’t necessarily an untrue statement, regardless of the companies or business out there in the same industry,...
Companies in the Print Industry are DOING NOTHING Online. Why? This is the question everyone should be asking. We have been asking this question of many printers in the industry and the most common answers we get back always fall into two categories. Online Marketing Doesn’t Work For Our Print Company / Print Industry Company It’s Too Expensive and Takes Too Long to Get Results Online / Content Marketing Doesn’t Work for the Print Industry Not to sound too harsh,...
Let's get right to it on this one! The Importance of Core Values to a Company We’ve all heard of core values and how they help to shape a company. But why are they important and what are they really meant to do? Core values are meant to help align an organization as a whole and to help everyone achieve its mission. When values are not established or unknown to the employees of the organization or company,...
Mastering Your B2B Social Media Strategy for Growth At this point you should already realize that social media isn't just a place where friends and family connect, share photos and like posts. Social has become a repository of knowledge, similar to the search engines, but more affinity driven by relationships and trusted sources. If you want to know who to use for internet law, who can help you with an ESOP or what company is building quality apps, then...
Deciding what project gets done first can be tough at times right? Sometimes you just don’t know exactly how to pick what will take priority over the other since they are at the same level. In the case of this, there is a strategy that I employ to make sure that I am making the right choice, even though it may push another project back by a week. Pushing a project back by a week is...