There are many reasons that your organization, company or firm would need to hire a marketing agency. Even when getting more specific and looking for a digital marketing agency there are still a good number of reasons why you’d need one. But finding an agency that will meet your needs and deliver on your goals can be difficult, and one of the decisions you’ll have to make is whether or not you should use a local...
LinkedIn is an excellent tool to generate leads especially for B2B businesses. On LinkedIn, you’re able to use hyper specific targeting criteria to get in front of your customers including company industry, job title, company size, job seniority and more. It allows you to get in front of the exact customers you want to work with. One of the most effective ad types available in LinkedIn are Lead Ads that allow you to capture lead info without...
Have you ever wondered why some Commercial Real Estate (CRE) funds seem to attract investors, brokers, and property owners effortlessly, while others struggle to make new connections? One big difference is many of those who are succeeding are using effective lead generation strategies. In today's CRE investment market, visibility and engagement are critical to growth. By implementing targeted lead generation tactics, CRE funds can capture valuable targets, prospects and convert them into successful relationships. In this article we...
Measuring performance is critical for every aspect of your print business and marketing is no exception. In order to see what marketing strategies for your print company are working and where you may need to pivot, there are KPIs you need to pay attention to. If you read anything online, you will find hundreds of articles listing out all of the marketing KPIs that are the most important to measure and track. While this is not...
PE Firms today are realizing that they need to market the firm to stay ahead of competing firms and the crowding in the space that is growing at an unprecedented rate. To do this, firms & funds need to create a “Private Equity Marketing Plan”. A marketing plan for a private equity firm should be strategic and comprehensive, taking into account the firm's goals, target audience, and competitive landscape. In this article we’ll take a deeper look at...