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B2B Digital Marketing Blog

We get this question fairly often, “What is the difference between CPA and CPC?” or “Which is Better, CPA or CPC?”. There really isn’t a good answer to which is better because they are different and would be better in specific situations. But sharing with you the difference between CPA and CPC is much easier and helpful for those in search of answers. In this article we’ll go deep into the CPC vs CPA question. So however you...

If you're like most marketers it feels like you don't have time to get anything done. The same holds true for writing blog posts. You never have time to sit down, research, write, iterate and finalize a perfectly crafted post. So what do most marketers do? They end up not writing any blog post at all. This is the worst case scenario! Having at least some content with some degree of value is better than nothing. Not everyone...

As a Partner, Managing Director or Marketing Leader within a commercial real estate investment firm or CRE fund you may have asked yourself if blogs are something you should write and publish as a part of your overall marketing strategy. This is a great question and you may have come here to this article in search of that answer or you may know that you want to write blogs for your firm and simply looking for...

You Opened and Email that said "Do Not Open" You Clicked Through an Email that said "Do Not Click" Now that You are here, the last thing we have to say is DO NOT WATCH THIS VIDEO!    [mkdf_button size="large" type="" text="DO NOT BOOK A MEETING WITH ME BY CLICKING HERE" custom_class="" icon_pack="font_awesome" fa_icon="" link="https://meetings.hubspot.com/john397" target="_self" color="#ffffff" hover_color="" background_color="#59981A" hover_background_color="" border_color="" hover_border_color="" font_size="" font_weight="" margin=""]   If You Are Looking to Get More Leads & Sales or Have Questions, Call Us at...

Over the past handful of years print companies have been working on repositioning their brands to be more of a marketing partner and solution provider. A part of that messaging typically includes a tagline or slogan. So the question that many print companies have been asking is “What is the Best Tagline for a Printing Company?”. Just to get in front of it, you’ll actually find print companies asking about “Print company slogans” as well as print...