1-866-357-7422724 N 1st Street, Suite 200 St. Louis, MO 63102

mobile-logo
Top

B2B Digital Marketing Blog

 /  B2B Digital Marketing Blog
9
0
B2B Content Marketing, B2B Digital Marketing, Content Marketing

One of the most impactful tactics in communication and in marketing is the use of personalization. We've known this for centuries. The only thing that changes are the tools we use to communicate. Whether it be written, visual, audible, digital or physical you can add personalization that will produce better results no matter what the desired outcome is for you and your organization. What we're going to talk about specifically in this article are PURLs, or PURL...

by
Share
8
0
B2B Content Marketing, B2B Digital Marketing, Content Marketing

l.facebook.com is a referred click from a link that has been shared on Facebook. The best way to describe how the l.facebook.com referral shows up in Google Analytics is to think about when you post or share on Facebook. If you were to write a Facebook post that included a link to your website, shared it to your feed and someone clicked on that link, the click and resulting traffic to your website can result in the...

by
Share
7
0
B2B Content Marketing, B2B Digital Marketing, Content Marketing

If you are currently using Google Analytics and have logged into the platform with the last 9 months then you are likely aware that as of July 1, 2023 Google Analytics UA or GA 3 as some call it will be "Sunsetted". Essentially Google is going to stop tracking much of the critical data it collects currently in Google Analytics UA in a move to force everyone to start using the new Google Analytics 4 or...

by
Share
8
0
B2B Content Marketing, B2B Digital Marketing, Content Marketing

We get this question fairly often, “What is the difference between CPA and CPC?” or “Which is Better, CPA or CPC?”. There really isn’t a good answer to which is better because they are different and would be better in specific situations. But sharing with you the difference between CPA and CPC is much easier and helpful for those in search of answers. In this article we’ll go deep into the CPC vs CPA question. So however you...

by
Share
7
0
B2B Content Marketing, B2B Digital Marketing, Content Marketing

If you're like most marketers it feels like you don't have time to get anything done. The same holds true for writing blog posts. You never have time to sit down, research, write, iterate and finalize a perfectly crafted post. So what do most marketers do? They end up not writing any blog post at all. This is the worst case scenario! Having at least some content with some degree of value is better than nothing. Not everyone...

by
Share
« Previous PageNext Page »